Thursday, Sept 5

B2B Business Marketing Opportunity:

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⭐ In-email review collection: 42% more responses

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Not sure?

10 Scroll-Optimization Hacks to Skyrocket Your Meta Ad Performance - Part-1

In today’s fast-scrolling world, capturing attention on Meta ads is tougher than ever.

Users are swiping past content in milliseconds, and if your ad doesn’t stop them instantly, it’s lost.

Enter scroll frame optimisation—a strategy designed to hook users in the first few frames and keep them engaged.

By optimising elements like thumbnails, text overlays, and the first 3 seconds of your video, you can transform casual scrollers into active engagers and boost conversions.

Ready to stop the scroll? Let’s dive in.

1. Thumbnails: Hook Viewers with First Frame Impact

The thumbnail is the first thing users see before playing your video, so it needs to make an immediate impression.

Use Bold, high-contrast visuals: Make your product pop with vibrant colours.

Clear product shots: Showcase the product in use or action. For instance, show someone working out in a dynamic pose if you're promoting a fitness product.

Thumbnails should tell a story at a glance and entice users to pause and click. Avoid cluttered images—simplicity with impact is key.

2. Text Overlays: Communicate Instant Value

Since most users watch videos without sound, your text overlays must carry the weight of your message.

Place bold, clear text in the first few seconds of your video to convey your primary value proposition or offer.

Keep it simple and direct: Use statements like “Save 50% Today” or “Get Glowing Skin in 7 Days.”

High readability: Make sure your text is large enough to be readable on mobile devices and stands out from the background.

By delivering value upfront, you ensure users understand the core message without relying on sound.

3. Headlines: Reinforce Your Message

Headlines in Meta ads appear directly below the video, offering additional context.

While the video grabs attention, your headline should reinforce what the viewer just saw:

Support the core message: For instance, if your video is about a skincare product, a headline like “Clinically Proven for Softer Skin” strengthens the value proposition.

Keep it short and actionable: “Shop Now for Exclusive Deals” or “Transform Your Home in Minutes.”

Headlines are critical because they clarify and drive users to take the next step.

4. Primary Text: Layer Your Message for Maximum Impact

The primary text in meta ads, which appears above the video, allows you to elaborate on your offer.

The first 125 characters are visible before users click ""See More,"" so make them count:

Start with a strong hook: Make sure your first sentence addresses a pain point or a clear benefit: “Tired of expensive gym memberships? Save with our at-home workout kit.”

Add urgency: Including phrases like “Limited time only” or “While supplies last” adds a sense of urgency.

Use the primary text to provide context for your video and reinforce the message.

5. First 3 Seconds: The Core Hook

Meta-research shows that the first three seconds of a video are critical. If your content doesn’t hook users immediately, they will scroll past it. Here’s how to optimise the first few frames:

Start with action: Show the product in use or a transformation. For example, if you're selling kitchen gadgets, start with a satisfying shot of the gadget in action.

Highlight a clear benefit: Make it clear what the viewer stands to gain from watching. “Cut your cooking time in half with this tool.”

If you can hook the user in the first 3 seconds, you’ll already reach higher engagement.

As this post was getting too long to put into a single email, I have split the first five hacks here, and the next five will be shared on next Thursday.

Stay Tuned!

If You Want Us To Execute Scroll-Frame Optimisation For Your Meta Ads.

IBRAHIM’S NUGGETS

What you need to fix if your landing pages don’t work (Part-3)

Heyy!

Previously, I shared the Intro & discussed a little bit about Email Flows when it comes to fixing your landing pages if they aren’t working*.* Today, we’ll talk about Basic Brand Awareness.

• Intro

• Email flows

• Basic brand awareness

• Great creative

• Brand positioning

• LP iteration

In order to keep these nuggets short, I’ll cover Great creative, brand positioning and LP iteration in next week’s nuggets.

Alright, let’s get into it..

Basic Brand Awareness

Remember that part of the journey where people will search your brand or product on Google? That is real. In fact, it’s not just Google, it’s 4 main places that you need to show up with social proof and content:

• Google

• TikTok

• YouTube

• Instagram

Let me explain what & how:

• With Google, if someone searches for your brand and you have nothing except your website, your brand’s newly made social profiles and maybe 1 piece of content, it’s not enough. You need to build trust with someone; this is someone’s hard-earned post-tax income dollars that you are asking for. You cannot give them nothing when they want to learn more on Google and verify your legitimacy, and ask for them to pay you. Get bloggers, editors, review sites, and affiliate sites to write about you and include you in their content. The more that shows up when you are searched, the better off you will be.

• With TikTok, depending on what you’re selling, there is a good chance people will just search in TikTok to see if you are well-known, legit, if your product works, what the unboxing looks like, etc. If you sell a CPG product and don’t believe your customer is on TikTok, you’re living far off from the reality — 1 in 2 Americans is on TikTok. In addition to your own brand pumping out content, make a goal to seed your product to 75 people on TikTok who will unbox it, review it, install the product, taste it, smell it, give their reaction and show potential customers the information they might be missing. You can easily reach out to hundreds of creators from TikTok, YouTube & Instagram with the help of a tool such as SARAL. Let them know I sent you, and they’ll throw in a 10% OFF, forever.

• With YouTube, it’s very similar to Google and TikTok, although when you search the brand on Google, YouTube results will pop-up. Here, again, is where you want to emphasize product reviews, including products in hauls, unboxings, or addressing skepticism. YouTube is the second largest search engine in the world — if you have nothing listed when someone comes to learn about your brand, your landing page isn’t going to magically make everything work.

• With Instagram, because Instagram isn’t entirely recommended content, you can treat it a little different. With IG, I like to make sure there is a highlight full of similar content as above (unboxings, reviews, beautiful product shots by other customers, etc). It should be near the beginning of the profile, easy to find, and clearly shows that as a new customer, you’re not going to be alone in this purchase.

Even if you’re not heavy into brand marketing, having content in these 4 spots I think is a must in this era. Your ads will not work as effectively, if you don’t have this set.

Alright folks, that’s it for today!

I’ll be answering some Q&As tomorrow, so if you have any questions that needs to be answered tomorrow, you can ask away here.

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Have any questions that you need help with?

Ask here - and look out for Friday’s Issue where Ibrahim will answer them.