Tuesday, Sept 3

B2B Business Marketing Opportunity

🗣NEW: A dedicated case study of your service/tool. Reach 45,000 DTC brand owners: Learn more

Drivepoint

🎯 Your Q4 forecast doesn’t have to be a guessing game.

Chances are you’re still dialing in the numbers for Q4. If you’re like most DTC brands, that means trying to compile data from 25 different sources, nail down your marketing agency, line up your offers, and then…somehow…duct tape that all together in your forecasting model.

It doesn’t have to be that way.

Brands like Oats Overnight, Simple Modern, Curology, Ibex, Graza, and immi are using Drivepoint to manage their forecasting and scenario planning. With Drivepoint, they are:

⬇️ Automatically importing data from Shopify, Amazon, QuickBooks Online, and NetSuite.

✨ Using AI to predict returning customer orders with 98% accuracy

🔀 Building and comparing multiple scenarios to understand the impact of potential offers

📦 Forecasting with confidence all the way through to inventory and cash

Sound good? That can be you, too.

Book a demo today and we’ll stand up a complete Q4 forecast using your real data in 48 hours, 100% free of charge.

Space on Your Product Page is Limited!

Contrary to popular belief, the real estate on your product page is limited.

Sure, in theory, you can make your product page as long as you want, filling it with every detail imaginable.

But here’s the harsh reality - Most visitors aren’t scrolling down

Here is what scroll depth data tells us:

• Around 30% of visitors drop off after the first fold

• Over 60% drop off after the second fold

• By the time you reach the bottom, only 5-10% of visitors remain

This data makes it clear: you need to be able to grab attention and quickly deliver value.

But most of the landing pages that I review fail to do that.

This is why I’ve created a short, actionable report that will show you exactly how to fix this problem. In just 15-20 minutes, you’ll learn what separates high-converting pages from those that struggle.

It’s called “The 2-Fold Conversion System: The Smarter, Faster, Optimized Way to Sell Your Product Online.” Inside, I reveal the two sections that can make or break your product page.

Only 3 days left to Pre-Order The 2-Fold Conversion System.

I’m am releasing this report on 6th September for $30. Pre-order today to get it at 50% off for just $15.

The report will be delivered to your inbox on Friday 6th September.

Bonus for Pre-orders: Free Live Webinar

Pre-order now, and you’ll also get access to a free webinar where we’ll walk you through this training in depth. You’ll be able to ask questions and get advice on how to apply these tactics to your own product page.

IBRAHIM’S NUGGETS

Hi, there!

Hope y’all had a great time with your family and loved ones on Labor Day!

Yesterday, I shared the Part-1 of What You Need To Fix If Your Landing Pages Don’t Work. If you haven’t read that yet, I recommend reading that first, and then reading today’s issue.

Here are the ones that I think everyone needs covered:

• Email flows

• Basic brand awareness

• Great creative

• Brand positioning

• LP iteration

Initially, I thought I’d split it into 3 parts, but I think it would rather make more sense to talk about just 1 point a day, to keep it short. We’ll talk about Email Flows today.

Email & SMS Flows

When you drive traffic to your landing page, the best practice is to collect first-party data. If you are driving traffic from a paid media source, where you are paying for that traffic, you should absolutely work on collecting those emails and numbers. The shorter the attention span of that traffic source is (TikTok being the lowest), the more enticing your offer should be to get that email. Sometimes you don’t need to even focus on a discount for the product, you just need to think, “What can I put there, to where someone wants to give me their email?”.

If you assume that you should not collect someone’s email or phone number as soon as they land from a paid traffic source, you’re delusional and living in your own reality. I mean, you don’t have to display a pop-up as soon as they land, but it could be after a few seconds too. Just don’t waste the opportunity with the traffic you have coming to you already.

Almost immediately, someone should be put into a pre-purchase welcome flow (meaning, it should be focused on problem/solution education) where, ideally, the angle of the landing page they came to, matches the angle of the welcome flow’s first email. So if your landing pages sells Sandland Sleep, with the angle of “No more waking up in the middle of the night” or “Your Whoop recovery score is 40% higher with Sandland”, then the email flows that follow-up from that landing page should match that messaging. As much as you can, be consistent.

Have you checked what percentage of SMS subscribers have never bought from you before? How many of those have been with you past 30 or 60 days? If you know what the consideration phase is to purchase your product (i.e., less than 30 days, 30-90 days, etc), then bump those subscribers to less frequent, more education focused SMS and email blasts. I bet there are a lot of people here in this cohort for you.

All of the right work behind your email and SMS flows ultimately allows your landing page to work as hard as it possibly can, and you can even link back to it in these flows.

Lastly, if you need help auditing your email/SMS flows, or want someone else to worry about building a landing page that actually converts, you can submit this short form.

Alright folks, that’s it for today!

IN THE NEWS

Online shopping sales slow amid e-commerce platforms’ payment delays

Mango appoints new ecommerce director as it enters 12 new markets

Beijing’s ‘anti-involution’ stance looks to tame e-commerce sector, price wars

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.