Monday, Sept 2

B2B Business Marketing Opportunity

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If You Run A DTC Brand.. Here's How You Can Efficiently Test & Profitably Scale Your Ads.

Most Brands & Agencies that we have worked with,

Either Do Not Test enough ads or Test it the wrong way.

The problem in both cases is that you do not know what's working or not working.

A successful ad is based on three components

1. Messaging

2. Creative

3. Audience

You need to isolate each component and test a handful of combinations before you end up with a successful ad.

By successful ad, I mean an ad that can be scaled to 7 figures profitably.

I have already covered Messaging & Creative Testing on 22 July and Video testing on 05 August,

Do check if you missed them.

Once you have winning statics and videos, you must test them against custom audiences, Broad audiences, and Interest-Stacked audiences.

An ad(s) that conquer every challenge, standing tall through every test, is your successful ad.

That's how you efficiently test and profitably scale ads to 7-figures like a hot knife cutting through butter.

You can implement this ultimate strategy all by yourself.

However, If you want us to execute this Framework for your DTC Brand,

We have 2 slots for September.

IBRAHIM’S NUGGETS

Heyy!

Happy Labor Day! Here’s to the hustlers, the go-getters, and everyone making their mark—today’s for you. Take a break, you’ve earned it!

For this week, I wanted to share what you need to fix if your landing pages don’t work. This will be a series, that will be shared in today, tomorrow and Thursday’s nuggets. As usual, I’ll be writing a deep dive on Wednesday that’ll be on a different topic.

A lot of the Founders/Marketers I speak to have this question, “Okay, I have the landing page, but it’s not working. How should I make it work?”

It’s important to zoom out a little bit and also understand where a landing page sits in your marketing stack, to begin with. When I think about the journey of acquiring a customer, I come to remember the typical flow of a customer interacting with a new brand:

• Someone is scrolling their feed in hopes of being entertained and escaping their own reality and sees an ad for your product

• They go from an Instagram ad → your landing page → email flow (cause they wanted that 10% off) → your brand’s website → your competitor’s website → organic TikTok pops up reminding them of the brand → they search with Google branded search → back to the landing page → the customer converts

It’s a lengthy journey, but that is the reality of how consumers shop. If you don’t believe me, let’s examine how you went about buying the last thing you bought online over $200. It was probably the same thing… that’s ok! Our performance marketing brains want to believe it’s just a single-interaction to conversion, but so many other pieces factor into it. Here are the ones that I think everyone needs covered:

• Email flows

• Basic brand awareness

• Great creative

• Brand positioning

• LP iteration

I’ll share the breakdown in tomorrow’s and Thursday’s Nuggets.

Lastly, with DTC Daily, our promise has always been that while YES, we will do full research, the strategy of the page, coming up with the messaging/positioning angles for the product based on the audience you’re going after, the copywriting, the wireframes, the UI design and develop the page… the final product of a landing page is still one piece of the equation. If you’d like our team to build you something that actually converts, submit this form, and we’ll get back to you.

Alright folks, have a great holiday!

IN THE NEWS

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J Lindeberg names new head of e-commerce

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.