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The Winning Ad Workshop: Scale Smarter, Not Harder!
Crys A.
March 13, 2025
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In today’s newsletter
Your Ad Budget is Leaking. Here’s How To Plug The Holes
Day 4: Stopping Buyer’s Remorse Before It Starts
600K Business Owners Trust This AI Sourcing Secret.
The Secret to Building a Brand that Sells Itself
Turn One-time Buyers Into Repeat Customers
Latest News: How to inflation-proof your marketing in 2025 & more…
Let's Dive Into It! 👇
Need FREE Strategy advice?
Email Marketing - Talk to Ibrahim
Running Paid Ads - Talk to Sai
Growing on Social Media - Talk to Hana
Your Ad Budget Is Leaking. Here’s How to Plug the Holes
Sai Teja - Paid Ads Expert
Most brands think scaling means spending more.
Wrong.
Scaling means spending smarter—and that starts with testing smarter.
You don’t scale losing ads. You scale winners.
You don’t guess what works. You test to find out.
You don’t let Meta decide. You control the process.
The brands crushing it in 2025 aren’t running more ads—they’re running better tests.
That’s what we’re covering in The Winning Ad Workshop on March 19:
✅ The exact 5-phase testing framework we used to cut CPA from $65 to $30.
✅ How to eliminate bad ads fast and scale only what’s working.
✅ 100 Ad Headlines, 11 Plug & Play Primary Texts, 54 Ad Templates—yours to use instantly.
✅ Free Ad Account Audit for the first 10 sign-ups.
$50 to stop the leaks and turn wasted budget into real revenue.
Join here before it’s too late!
Day 4: Stopping Buyer’s Remorse Before It Starts
Ibrahim - DTC Growth & Retention
Yesterday, we talked about the perfect moment to ask for engagement. Today, let’s dig into why stopping a buyer’s remorse is extremely important before it even start..all this, proactively!
Post-Purchase Series
Day 4: Stopping Buyer’s Remorse Before It Starts
Buyer’s remorse is real, especially for higher ticket items. The excitement fades, and suddenly, doubts starts creeping in—“Did I really need this?” “Was this the right choice?”, and iif you don’t step in at the right time, those doubts turn into refunds, returns, and “I changed my mind” emails.
How to prevent this:
Remind them why they’re going to love this: People want reassurance. The second-guessing starts fast, so a well-timed email like “You’re going to love this—here’s why” helps keep the excitement alive. Use this space to:
Highlight a cool benefit they may not have realized yet
Share a quick customer review that reinforces their choice
Add a fun fact or unique feature that gets them looking forward to the product’s arrival
Answer common concerns before they arise: If your support inbox is filled with “Is this normal?” or “How do I use it?” emails, then you already know what customers worry about. Get ahead of it:
If setup is tricky, send a simple “First things first” email with step-by-step guidance
If your product has a break-in period, tell them what to expect
If there’s a learning curve, provide a video or cheat sheet that makes things easier
Give them an instant win: The longer they wait without engagement, the more room there is for regret. Get them doing something now to feel good about their purchase.
If it’s skincare: “Here’s how to prep your skin so you get the best results when your order arrives”
If it’s coffee: “Try this brewing method so you’re ready to test it with your new beans”
If it’s fitness gear: “Do this quick test to set up your new routine before your package lands”
Catch potential problems early: The best way to prevent returns is to check in before they even think about one. A simple “How’s everything so far?” email or SMS can dodge small frustrations before they turn into major disappointments. You can:
Ask them to reply with any issues they’re facing
Offer easy access to support so they feel taken care of
Alright folks, that’s it for today. I’ll see you tomorrow, in Day 5’s issue, and that will conclude this 5-day week long series!
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The Secret to Building a Brand That Sells Itself
Kaushal Pratap - DTC Owner
Authenticity. Education. Smart strategy. Learn how Wander Beauty grew from raw iPhone content to a powerhouse brand—without a studio or big-budget ads.
Turn one-time buyers into repeat customers
Black Crow predicts when your customers are most likely to repurchase if given the right nudge at the right time and automates pre-built flows to drive conversion.
Powered by a custom built AI model for your brand that personalizes product recommendations, these flows improve repeat purchase rates by 15%.
It seamlessly integrates with your existing email/SMS tech and consistently outperforms traditional setups with complicated logic that can be a burden to maintain.
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📰IN THE NEWS
To combat inflation, marketers should focus on value-driven messaging, customer retention, and data-driven strategies. Investing in automation, optimizing ad spend, and diversifying marketing channels can help brands stay resilient. Rising costs mean businesses must be smarter with budgets—prioritizing efficiency, brand loyalty, and flexible strategies will help maintain growth despite economic uncertainty.
Google Ads Editor 2.9 introduces new features like asset-level sitelinks, improved performance metrics, and better support for Demand Gen campaigns. These updates streamline ad management, enhance customization, and improve campaign efficiency. These tools can help optimize your workflow and boost results.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.