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- 🔥 Post-Purchase Goldmine: Turn Buyers into Lifelong Fans
🔥 Post-Purchase Goldmine: Turn Buyers into Lifelong Fans
Crys A.
March 10, 2025
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In today’s newsletter
Day 1: The Real Purpose of Post-Purchase Emails & SMS
Meta Payments Mess? Here’s How to Stay in the Game
Real Influencers Are Already Shopping With You
The Secret to Winning in E-Commerce
Get Your Team Booked on 3.8 Million Podcasts Automatically
Latest News: The Pricing Strategy of Temu Sellers & more….
Let's Dive Into It! 👇
Day 1: The Real Purpose of Post-Purchase Emails & SMS
Ibrahim - DTC Growth & Retention
Over the next 5 days, I’m going to breakdown pretty much everything you need to do after a customer buys from you, and in the retention/email world, we call this as “Post-Purchase Flow”, basically a sequence of emails & SMS that goes to a customer after they purchase the product.
But why’d I choose the Post-Purchase flow? Because keeping a customer is way more harder than acquiring a new customer. And at the end of the day, if you keep acquiring net-new customers, but barely keep any, you have a hollow bucket with a big hole in it, where customers just keep dropping.
Here’s how it will look like for the next 5 days:
Day 1: The Real Purpose of Post-Purchase Emails & SMS
Day 2: The ‘Next-Level Customer’ Play – Getting Them Hooked Early
Day 3: The Perfect Moment to Ask for Engagement
Day 4: Stopping Buyer’s Remorse Before It Starts
Day 5: Locking in Repeat Orders & Reviews (Without Sounding Desperate)
Alright, let’s start with the day 1 for today..
Most brands send the classic “Thanks for your order!” email and call it a day after someone purchases. Maybe they throw in a tracking link. Maybe they offer a discount for next time. But that’s where they mess up—because post-purchase is where you actually make a customer, not just sell them once.
What your post-purchase flows should actually do:
Make them feel like they made the right decision (so they don’t freak out and cancel)
Set clear expectations so you don’t get spammed with “Where’s my order?” emails
Start turning them into a long-term, repeat buyer (without sounding salesy)
Keep them hyped while they wait for their product
How to do this right:
The instant “hell yes, you made the right choice” email & SMS – This won’t just be an order confirmation. It’ll be like a confidence booster!
Example: "You just made an awesome choice. Here’s what happens next..."
The ‘welcome to the club’ moment – People don’t just buy products, they buy into brands - ever heard of it? If your brand has personality, a story, or even a community, this is where you use it.
Set expectations upfront – If delivery takes 5-7 days, say it. If there’s something cool they should know before their product arrives, tell them. The less guessing they have to do, the better.
The second someone hits ‘buy,’ they’re emotionally invested. If you keep that energy going, they’re way more likely to come back.
Before I end today’s email, one final tip I’ll give you is: remember, the time lapse from when a customer order’s their product until its been delivered, it’s a golden time period where the customer will open pretty much every email & SMS you’d send them because they’ll be looking forward to their order, and you should be using this time and space to the maximum potential!
Alright folks, that’s it for today. Will see you tomorrow in day-2’s issue.
Meta Payments Mess? Here’s How to Stay in the Game
Meta payments acting up? You’re not alone. If your ad account is getting hit with random payment failures and shutdowns, here’s what you can do next:
Check Your Payment Method: Meta’s fraud detection is hyper-sensitive. If you’re using a virtual card, try a traditional credit card or a different bank.
New Account, New Problems: If you launch a fresh ad account, don’t just swap payment info. Change everything—business manager, billing profile, even IP if possible.
Support is Useless, But Still Try: Escalate through chat, email, and if you have an account rep, lean on them hard. Otherwise, good luck with Meta’s bot army..
Backup Plan: If Meta’s locking you out, consider running ads from a partner’s account, testing TikTok/Google, or exploring alternative payment solutions.
Since a lot of brands are currently facing this issue, it must be a glitch breakout, but watch out for more updates.
Real Influencers Are Already Shopping With You
Random emails? Nope—hidden influencers.
Get notified if influencers shop instantly
On average 75+ influencers per 5,000 orders.
The Secret to Winning in E-Commerce
Kaushal Pratap - DTC Owner
Want higher conversions? Better engagement? More sales?
The key is constant A/B testing! From subject lines to landing pages, small tweaks make BIG impacts.
Get Your Team Booked on 3.8 Million Podcasts Automatically
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The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.
PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.
Big brands like Feastables use PodPitch.com instead of expensive PR agencies.
📰IN THE NEWS
Temu sellers use aggressive pricing strategies, often operating at ultra-thin margins or even losses to dominate market share. By leveraging subsidies and bulk production, they undercut competitors and drive rapid customer acquisition. Knowing how Temu’s pricing works can help you adapt your strategy and stay ahead in an increasingly price-sensitive market.
Rodan + Fields is shifting from its direct-selling model by partnering with Ulta for in-store and online sales, aiming to reach a wider audience. This move reflects a broader trend of DTC brands embracing wholesale to scale. Beauty brands should take note—blending DTC with retail partnerships can boost visibility and sales.
Pinterest is introducing labels for AI-generated images to increase transparency and maintain user trust. This aligns with growing concerns over AI-created content and its impact on authenticity. For brands and marketers, clear labeling ensures credibility and helps users differentiate between real and AI-made visuals.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.