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- 🔥 What Smart Brands Do After a Customer Hits ‘Buy’
🔥 What Smart Brands Do After a Customer Hits ‘Buy’
Crys A.
March 11, 2025
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In today’s newsletter
Day 2: The ‘Next-Level Customer’ Play – Getting Them Hooked Early
One Million Suppliers, One AI Engine
Your Customers Aren’t Lost—Yet! Here’s How to Win Them Back
Increase your DTC margin 4-15% with coupon protection
Latest News: 7 Steps to Determine Authentic User-Generated Content (UGC) & more…
Let's Dive Into It! 👇
Day 2: The ‘Next-Level Customer’ Play – Getting Them Hooked Early
Ibrahim - DTC Growth & Retention
Yesterday, we dug a bit into the real purpose of post-purchase flows, and today, let’s chat about how to get these customers hooked on early..
Day 2: The ‘Next-Level Customer’ Play – Getting Them Hooked Early
Okay, they just hit buy, and the excitement is fresh. But here’s where most brands mess up—they go quiet. No follow-up, no engagement, just silence until the package arrives. That’s a waste of prime real estate. This is your shot to take that excitement and make them love y before they even touch the product. You need to keep that energy rolling.
What happens next?
Set up the “what’s next” moment: Give them something to look forward to. Maybe it’s a pro tip, an exclusive perk, or a sneak peek of how to get the most out of their order. This will help bridge the gap between excitement and delivery.
Make them feel like an insider: Drop a “since you’re now a customer, you get this…” email. It could be:
VIP early access to future product drops
A behind-the-scenes look at how their order is being packed
An invite to your private community where they can engage with other customers
Introduce a “Pro Move” they can take right now: Instead of waiting for their package to arrive, give them something they can do now to maximize their purchase. Example:
If they bought skincare: “Want glowing skin even before your package arrives? Here’s a simple pre-routine to start today.”
If they bought coffee: “Your beans are on the way—now’s the perfect time to clean your grinder for the freshest brew!”
Start planting the next product idea: Instead of waiting for them to think, “What should I buy next?” you do it for them. Example:
“Most customers who bought [product] also swear by [related product]—here’s why.”
“Since you just got [product], here’s a next level upgrade that takes things even further.”
How to deliver this?
Email subject line: "[Name], here’s the secret to getting the most out of your [product name]"
SMS: "Your [product name] is on the way! 🚀 In the meantime, here’s a pro tip to get ready for it: [quick tip]. More coming soon!"
Such emails keeps them engaged, keeps the excitement high, and naturally sets them up for what comes next—without forcing another sale down their throat. You can obviously get a lot more creative with these emails & SMS’es.
Alright folks, that’s it for today! I’ll see you tomorrow, in Day 3’s issue.
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Your Customers Aren’t Lost—Yet! Here’s How to Win Them Back
Kaushal Pratap - DTC Owner
Most brands focus on getting new customers, but what about the ones who had a less-than-perfect experience? The way you handle it can turn them into lifelong fans—or lose them forever. Find out how real customer care is the ultimate marketing hack.
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📰IN THE NEWS
With AI-generated content on the rise, verifying authentic user-generated content (UGC) is crucial for maintaining trust. Brands can check metadata, use reverse image searches, analyze engagement patterns, and verify user identities to spot fake content. Authentic UGC drives engagement, strengthens brand credibility, and boosts conversions. Ignoring it risks losing consumer trust and brand loyalty.
AI can identify and target ideal customers with precision, but real connections still require human interaction. While automation streamlines marketing, brands must balance AI-driven insights with authentic engagement to build trust and loyalty. Relying solely on AI risks making interactions feel impersonal, weakening customer relationships.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.