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- Thursday Dec 19
Thursday Dec 19
Crys A.
December 19, 2024
In partnership with
🚨 In today’s newsletter 🚨
Boost Profits with Smarter Email Marketing
3 Winning Ad Ideas to Inspire Your Next Campaign
Boost sales effortlessly with smart pricing strategies!
Here's How You Can Efficiently Test & Profitably Scale Your Ads In 2025
Latest News: Bloomingdale’s Adds Fulfillment Option for Luxury DTC Brands and more
Let's Dive Into It! 👇
#1
Boost Profits with Smarter Email Marketing
Turn your Shopify brand’s email marketing into a profitability engine
Increase welcome flow revenue by 50%
Generate 15% more repeat purchases
Send shoppers to branded storefronts with a 20% conversion rate
#2
3 Winning Ad Ideas to Inspire Your Next Campaign
If you’re someone running ads, you should be obsessed with learning ads and finding inspirations for your next creative, especially if you’re going broad as your creatives dictates a lot of the things such as what kind of audience to go after, etc.
Check out Fraser’s 3 winning ad inspirations here.
#3
Boost sales effortlessly with smart pricing strategies!
If you’re a Marketer, Founder, or anyone selling something online, you should definitely have at least a basic understanding of copywriting. Today, we’ll talk about some pricing strategies that you may have seen in places such as McDonalds, movie theatres, etc.
1 . Anchor Pricing: This strategy involves showing a higher priced item next to a similar, but lower priced item. The presence of the higher-priced item serves as an anchor that makes the lower-priced item seem like a better value in comparison. This comparison can make the lower priced item more desirable to customers, as it appears to offer a good deal relative to the higher-priced option.
Example: A software company might offer three packages: Basic for $10/month, Pro for $15/month, and Enterprise for $50/month. Most people will choose the Pro package because it seems like the best value.
2 . Decoy Pricing: This strategy involves adding 2 decoy options that is intentionally less attractive to drive customers towards the more expensive third option.
Example: You can find this pricing strategy being used in the theatres as well, where the pricing for the Pepsi can be as follows:
$5 for small size Pepsi
$5.5 for medium size Pepsi
$6 for large size Pepsi
When you compare medium with the small, it’s only 50 cents more, and when you compare large with the small and medium, it’s only $1 and 50 cents more, respectively. This makes the third option look so much more value for money. The goal in the beginning was to sell a large pepsi for $6, so the other 2 pricing was introduced just to make the third option a lot more tempting!
3 . Loss Leader Pricing: This strategy involves offering a product at a very low price to attract customers, with the expectation that they will also purchase other, more profitable items.
Example: A grocery store might offer milk at a loss to get customers in the door, knowing they will likely buy other groceries as well. In certain instances, this can be a game-changer!
4 . Price Bundling: This involves offering multiple products or services for a single, discounted price.
Examples:
A SaaS app might offer a bundle of their products for a lower price than if each product were purchased individually
DTC brands are also a big example for this one. If you’re unsure about what app to use for bundling, After Sell is a great one for this purpose!
5 . Price Skimming: This involves setting a high initial price for a new product and then gradually lowering the price over time as demand decreases. This strategy is often used for new, innovative products where early adopters are willing to pay a premium.
Example: Samsung launches a brand new smartphone for a premium, but the cost of the product eventually decreases over time. What matters is, they got to sell them at a really high margins to their customers that were willing to pay a premium, and then they decrease the cost to cater to a much bigger crowd, even if they have to lower their margins a bit. Basically, extracting as much as juice as possible, by being economically efficient!
Pricing strategies have the potential to change the entire economics of your business in a good way, so it’s worth spending some time on this. That said, copywriting in general is worth reading upon. The beautiful thing about copywriting is, you can sell your products to the masses by just writing once—salesmanship in print.
Alright folks, that’s it for today!
-Ibrahim
#4
Here's How You Can Efficiently Test & Profitably Scale Your Ads In 2025
Most Brands & Agencies that we have worked with,
Either Do Not Test enough ads or Test it the wrong way.
The problem in both cases is that you do not know what's working or not working.
A successful ad is based on three components,
Messaging
Creative
Audience
You need to isolate each component and test a handful of combinations before you end up with a successful ad.
By successful ad, I mean an ad that can be scaled to 7 figures profitably.
👇👇I have already covered Messaging & Creative Testing on 22 July👇👇
👇👇And Video testing on 05 August👇👇
✔️✔️Do check if you missed them✔️✔️
Once you have winning statics and videos, you must test them against custom audiences, Broad audiences, and Interest-Stacked audiences.
An ad(s) that conquer every challenge, standing tall through every test, is your successful ad.
That's how you efficiently test and profitably scale ads to 7-figures like a hot knife cutting through butter.
You can implement this ultimate strategy all by yourself.
However, If you want us to execute this Framework for your DTC Brand,
We have 2 slots for January 2025.
📰IN THE NEWS
Bloomingdale’s now offers fulfillment for luxury DTC brands via Lucky, allowing shoppers to buy online and pick up in-store or get same-day delivery. This hybrid retail model blends e-commerce convenience with physical store reliability. It’s a strategic move to capture omni-channel retail growth.
Despite advanced targeting, 44% of U.S. consumers feel ignored by marketers, with values like religion and law and order often overlooked. Many dislike AI-driven personalization, and 75% prefer brands reflecting their beliefs, even paying more for alignment. Addressing this gap offers brands untapped growth potential.
Global investor trends show a focus on green technologies, AI, and emerging markets in 2024, driven by economic recovery and innovation. Investors are prioritizing sustainable industries, with renewable energy and electric vehicles leading the charge, while AI remains a lucrative space. These trends highlight the growing shift toward responsible and tech-savvy investments.
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Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here