Monday, July 22

B2B Business Marketing Opportunity

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How to 10x your ad-creation and testing process

Always remember to test & Scale the ads using the ad-variable isolation method.

Isolate ONE variable at a time and then test it.

Here's an example:

Pick a simple creative format like the Apple notes to test your headlines.

Run the ad to test for clicks.

In the above example, you can see the variations of the sub-heading.

Once you got your heading/sub-heading, that got the highest clicks.

You can create iterations of creatives using Brand Assets.

Here's how Huel has done it effectively.

3 different ads, Isolated Test of the Headline.

Next, when you know a headline ticks the right nerve.

IBRAHIM’S NUGGETS

Happy Monday!

I only have 5 days until I get married, so wish me luck! 🙂

Alright, coming to today’s topic, I wanted to share how you can use Google Tag Manager (GTM), which can be a game-changer for your CRO efforts, helping you track and analyze customer interactions on your webiste.

• It’s a free tool that lets you manage and deploy marketing tags (code snippets or tracking pixels) on your website without touching the code

• Why use GTM for CRO: GTM simplifies data collection on user interactions, allowing for precise tracking and analysis to boost your conversion rates

• Set up a Google Tag Manager account and link it to your Google Analytics account. Get started with GTM

Setting up tags for CRO

• Tag configuration: Learn how to create and configure tags in GTM to track specific user interactions, like clicks on links, buttons, or search bars

• Trigger setup: Triggers in GTM define when and how tags are activated. Set up triggers for the user actions you want to track

• Testing and deployment: Test your tags in GTM’s preview mode before deploying them to ensure they’re firing correctly

• Resource link: GTM Tag Configuration Guide

Data for CRO

• Make sure data from GTM flows into Google Analytics for detailed analysis

• Find out which metrics are most relevant to your CRO goals, like click-through rates, interaction times, and conversion paths

• Learn how to interpret the data collected via GTM to make better decisions

• Resource link: Analyzing GTM Data in Google Analytics

Advanced GTM strategies for CRO

• Event tracking: Set up event tracking in GTM to monitor specific interactions on your website

• Enhanced website tracking: Utilize GTM for detailed tracking of website activities like product views, add-to-cart actions, and purchases

• Custom dimensions and variables: Implement custom dimensions and variables in GTM to collect deeper insights into user behavior

• Resource link: GTM Advanced Ecommerce Tracking Setup

Alright folks, that’s it for today!

IN THE NEWS

Prime Day 2024: What We Don’t Know

Ecommerce investment plans are large even when staff is lean

First Hong Kong e-commerce festival to help city brands expand to be held

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.