Thursday, 30 May

đź—Ł Running a B2B and want to reach 40,361 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

Hi guys,

The weekend is nearly here but don't drop your energies just yet and give another solid push. Like always, we'll help you with that through today’s strategies.

🚨 In today’s newsletter đźš¨

  • Monthly Recap - Best Practices

  • Ibrahim’s Nuggets: Let’s talk about a UGC ad today!

  • Top 3 Latest News: B2B e-commerce sales will build slowly — but steadily — in 2024 and more.

Let’s get into it👇


Liquid IV has been crushing it on TikTok shop because of their product drop strategy, and we wanted all of our readers to be on top of such strategies đź’Ş

You can read the entire Twitter thread here.


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Monthly Recap - Best Practices

It’s almost end of May

Here’s a quick recap on what I (Sai) have shared with you this month.


Hi, there!

On yesterday’s deep dive, I shared a checklist for a product launch. Hope that was helpful. If you haven’t read it yet, you can read here.

Alright, since it’s Thursday, let’s briefly talk ads!

You can watch the full ad by clicking here.

One of the best ways to make an ad creative is to read your reviews and comments and then create videos that answer common questions and concerns. I have a feeling that’s how this creative above was made.

They saw that people wanted to know what could fit into their bags and this was the response, although it might seem like a video that would be best suited for organic social.

This type of video does work really well on paid usually, because you’re answering a question many scrollers will have when they first see your product. So by making ads after being inspired by several comments and reviews, you are addressing an objection right away, leaving them with little to no reason not to buy.

Place yourself in the buyers’ shoes—They’re in the market for a water bottle bag, and they’re unsure what brand would be best. Then you deliver this creative to them. They instantly have one of their main questions answered (or several), and that could be the deciding factor between a purchase or a scroll past.

That’s what your ad creative should do. Educate, address concerns, and sell your product, and by using reviews and comments, it’s hard to run out of new ad ideas and angles.

At the end of the day, no one really knows for sure what ads would work the best. From our past experiences, we kinda get hold of what would at least not work well, and we try to avoid them, and go with something that we think would stand a chance to crack it. This is exactly why we dedicate one of the Meta campaigns to Creative Testing. We test what ads work, and what ads don’t, and we move on from there to iterating an ad that worked to see if we can improvise on the winning ad further by creating variations of the same, which can further help us with scaling!

Alright folks, that’s it for today.

If you have any questions, this is your last chance to ask before I answer the questions tomorrow.

Social Snowball

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here