Wednesday, October 11

#1 - 🛍️ Prime Big Deal Days is on!

📰 TL;DR - Day one of Prime Big Deal Days is done and early data suggests that it’s turning into quite a success. Analysis from Numerator showed over 5,000 Amazon orders, over 3,000 unique buyers, and 9,681 items purchased by 4 p.m. ET on Tuesday. That’s just a small slice of the whole event, of course, which continues today. For the same time period, the average order value was $54, 4% lower than the first day of this summer’s Prime Days. However, that’s up 19% from last year’s October event, called the Prime Easy Access Sale. As well, 4 in 10 households that are shopping this event have already placed two or more orders.

💡 Insight - There is a ton more data in the article if you click through, including demographics, hot items, and more, so definitely worth a read. I think one thing Amazon really got right with this sale was the marketing. By naming it Prime Big Deal Days and blasting the internet with ads, they’re actually creating the right kind of hype. “Prime Easy Access Sale” truly didn’t have the same ring. I would bet going forward that this will be an annual event and the new de facto launch of the holiday shopping season.

➡️ You can read the article here...

#2 - 🚀 Get millions of organic views for your DTC brand on Instagram

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#3 - 🕵️‍♀️ Leak reveals perks being offered to TikTok Shop sellers

📰 TL;DR - Business Insider got their hands on a leaked TikTok campaign brief showing how the platform plans to entice brands into hosting live shopping streams around Black Friday and Cyber Monday. They plan to support a series of “key livestreams” between November 14 and 27 that will be boosted and featured on an event landing page. To take part, a seller must have the potential to rake in at least $2,100 in a single session and be live for at least an hour and a half. There’s also a video contest for sellers using some hashtags and the top performer will earn credits to promote shippable content.

💡 Insight - I know this article might be paywalled for many of you, but it’s too juicy not to share. I covered the big takeaways above, and what I find most interesting is that TikTok is trying to gamify the experience for sellers, not just shoppers. I guess they’re trying to encourage some competition and perhaps even a little fun to get you hooked on TikTok Shop. Also noteworthy is that TikTok will continue subsidizing promotions into BFCM, footing up to 50% of the cost to consumers. I’ve said it before — BFCM will be the big test for whether TikTok Shop will work in the US, it may also be time for you to test whether TikTok Shop is a platform you want to use.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

🔥 WEBINAR - DTC-first brands that have cracked the retail code? 🥣 Oats Overnight, 🫒 Graza, and 🧆 Little Sesame. Join them for a webinar on demystifying wholesale, brought to you by Drivepoint — the strategic finance platform for scaling consumer brands. (10/12)

🎥 SOCIAL - Here’s a roundup of AI tools you can use to make videos for social media.

🇨🇦 CANADA - This op-ed says the Canadian government’s policies are harming e-commerce businesses.

👩🏽‍💻 ANALYTICS - Read about how powerful Google Analytics’ new shopper journey reports are.

🚨 DUPE ALERT - Read why Olaplex made a dupe of its own haircare products for an influencer stunt.

#5 - 🌍 The top countries for e-commerce are…

📰 TL;DR - This hefty piece looks at 15 countries with the largest e-commerce industries. It takes an extra click to see the top five so let me just spoil it for you: Germany, the UK, Japan, and the US, with China taking the top spot. There are also some fascinating stats here, such as that in 2023 e-commerce is expected to make up 20.8% of all retail purchases worldwide. It’s actually lagging a bit in the US, at 16.4%, although e-commerce sales in the US are expected to hit over $1.1 trillion in 2023. As well, the fastest-growing market within e-commerce is food and personal care.

💡 Insight - If you love data, this one’s for you. It also speaks to the overall health of e-commerce worldwide — it only continues to grow. I’m particularly interested in the countries that have a high penetration rate of online shoppers relative to their population, such as Canada and France. Good intel if you’re looking to expand internationally.

➡️ You can read the article here...