Wednesday, May 17

🎶 TikTok is improving music options for brands

📰 TL;DR - TikTok is launching the “Artist Impact Program” — which, in short, should offer more usable and popular music for brands with business accounts on the app. In a series of deals, TikTok is setting it up so that artists can monetize the use of their music in ads. Some new names you might see include Ciara, Akon, and INJI.

💡 Insight - Business accounts are a necessary evil on TikTok if you want to go all-in as a brand. The evil is that as soon as you switch over, you lose access to pretty much all popular music. If a Taylor Swift song it trending, you’re completely out of luck. It’s a bummer! I had a browse and I did indeed see tracks now available from Ciara, Akon, Honey County, Keke Palmer, and some others. Alas, no A-list artists however.

➡️You can read the article here...

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 🚨 Social commerce updates of note

📰 TL;DR - Practical Ecommerce has a roundup of recent social commerce updates, including:

• TikTok Shop beta

• Meta shops

• Pinterest Shuffles

• Posh Shows

Absolutely worth a read if you handle your brand’s presence on social, there are some opportunities in there.

💡 Insight - What I’m most excited for is seeing TikTok Shop in its beta. Unfortunately, it appears to be invite-only and unavailable to Canadians, otherwise, I’d give a fuller review. Also of note is Walmart’s affiliate program and portal to connect influencers to shoppable products.

➡️You can read the article here...

📊 Mixed results for DTC brands in Q1

📰 TL;DR - Here’s a roundup looking at the results for Q1 for a handful of DTC brands and it’s a bit of a mixed bag. Sales fell at Olaplex, with DTC sales down 31.9%. Warby Parker reported that revenue is up. The Honest Company saw a 21% revenue growth. Allbirds is focusing on profitability after laying off a bunch of workers. At Yeti, DTC is up a bit, but wholesale is down a bit. As I said: a mixed bag.

💡 Insight - 2023 is proving to be a tumultuous year for DTC. We’re seeing priorities shift to profitability alongside some workforce reductions. Plus all that chatter about brands pushing away from DTC and into retail. But from these numbers, we can see the real picture is a little more nuanced. Regardless, some brands may be viewing 2023 as a make or break year.

➡️You can read the article here...

🛠️ Things worth checking out

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🔗 LINKEDIN - Here’s a guide for A/B testing LinkedIn ads, for those of you using the platform for sales.

🤖 AI LOGOS - This piece puts seven AI logo generators to the test. See how they fared here.

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