Wednesday, June 14

🤬 Amazon is tackling phony reviews

📰 TL;DR - Phony reviews suck, I think we can all agree on that. Amazon is trying to tackle the problem with a three-step plan. First, they’re going after scammers. These are people that flood a product with bad reviews in order to extort the seller. Obviously, Amazon isn’t a fan of that and they’ve taken legal action against 94 bad actors. They’re also encouraging local governments to work with them in these efforts, as well as working with third-party sites that abusers use to place the bad reviews.

💡 Insight - This is an interesting look behind the curtain. According to this article, Amazon has proactively blocked over 200 million suspected fake reviews. It also suggests — hopefully! — that if you run into these issues Amazon will be willing to help. Also take this as a reminder that if you think a review is suspicious, follow your gut. There’s a whole cottage industry of these scammers.

➡️ You can read the article here...

💸 How to unlock more revenue for your DTC brand

📰 TL;DR - Is your e-commerce funnel leaking sales? You need ConvertFlow, the all-in-one funnel builder that optimizes your website for conversions, AOV, and LTV. Try ConvertFlow's personalized shopping experiences and get your first month free on any plan.

💡 Insight - Your store's conversion funnel is the lifeblood of your e-commerce business. Without optimizing it, your ad spend is just being thrown away. With the death of third-party cookies, traditional ad platforms like Meta and Google are no longer enough. You need ConvertFlow, the all-in-one funnel builder that helps you fix your funnel and increase your ROAS.

➡️ Don't let leaks in your funnel drain your revenue. Get started for free.

🔎 Boost your organic traffic with these SEO tweaks

📰 TL;DR - We’ve got another great thread from SEO e-comm wizard Keval Shah. In this thread, he goes over how he used SEO strategies to 4X the organic traffic of a supplement brand. It started with an overall audit (and he name drops a tool you can use), then tackling individual pages to ensure te URL, meta title, meta description, and H1 and H2s were all up to snuff. Check out the whole thread — he walks you through every step of the process.

💡 Insight - I really appreciate when experts like Keval share this information. SEO can seem like an overwhelming task, especially when there are experts out there gatekeeping information. Truthfully hiring an SEO professional isn’t a bad idea, but not all of us can afford that. This thread is a good guide to what you can achieve all on your own.

➡️ You can read the tweets here...

▶️ Is it time for your first YouTube campaign?

📰 TL;DR - We know that YouTube is huge with over 122 million active users daily. That’s a lot of potential eyeballs for your brand, but is it worth giving it a go? This guide goes over figuring out the right time to approach a YouTube campaign. The first thing to know is YouTube is a unique platform — part social media, part search, essentially. But it also has some truly powerful targeting tools and a very attentive audience. Dig in to help you decide if it’s right for you.

💡 Insight - The problem with YouTube isn’t whether or not it’s a great platform for ads — it is! It also just happens to be a pricey and time-consuming option. It’s a lot more effort to create a 15 or 30 second video ad than to write some copy for Facebook. This guide is smart in that it recommends starting slow with one campaign and seeing how it goes from there. It also notes that YouTube is more about awareness than conversions, so keep that in mind, too.

➡️ You can read the article here...

🛠️ Things worth checking out

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

👀 TIKTOK - Can TikTok truly crack the US e-commerce market? Read some insights here.

🙌🏽 CONVERSIONS - Read about what’s new and hot in getting those sweet, sweet conversions.

🤖 AI - We all know about ChatGPT now, but here are some alternatives to try out for marketers.

📦 DROPSHIPPING - Dropshipping makes the return process just that much more complex. Learn how to navigate it here.

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