Wednesday, January 31

The 5 things in DTC you need to know today

January 31, 2024

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🚨 In today’s newsletter 🚨

  • Shopify Strengthens its Foundations to Empower Merchant Flexibility & Growth

  • Tracking the Vital Signs of Your Online Store

  • Finding the Balance Between AI Efficiency and Human Connection in Marketing

Let’s get into it👇

SHOPIFY
#1 - Shopify Strengthens its Foundations to Empower Merchant Flexibility & Growth

The Rundown: Shopify has announced over 100 new feature upgrades focused on strengthening the core foundations merchants rely on to operate their online stores.

The details:

  • Upgrading product, inventory and order management tools to handle larger catalogs and more customization options.

  • Improving storefront speed and shopper search to increase conversions.

  • Adding more flexibility and control to simplify cross-border sales as well as financing options.

  • Expanding native tools for targeted advertising and customer loyalty initiatives.

  • Leveraging AI capabilities to streamline workflows, media production and data analysis.

Why it matters: More customizable backend infrastructure and built-in conversion optimization gives merchants an easier path to managing operations or pivoting strategy to stay competitive.

JEBBIT
#2 - Elevate Your Brand with Jebbit: The Future of Customer Engagement

Discover Deeper Insights: Say goodbye to boring lead forms! Jebbit's platform empowers your brand to create captivating, interactive quizzes and digital experiences. Dive into the minds of your customers and gather meaningful data.

Impressive Results: Brands using Jebbit see remarkable engagement - averaging 85% completion rates and 43% lift in average order values. It's not just a form; it's a conversation with your customers!

Effortless Creation, Powerful Integration: No coding? No problem! Jebbit's intuitive platform makes it easy to craft personalized experiences. Plus, integrate seamlessly with over 200 applications for a holistic approach.

Reach Everywhere: Don't be limited by platforms. Jebbit enables deployment across multiple channels, ensuring your message reaches your audience, wherever they are.

For Every Brand, Every Industry: Whether you're a small startup or a global enterprise, Jebbit's solutions are tailored to fit your unique needs.

Join the Revolution: Step into the future of customer engagement with Jebbit. Transform your data collection into an engaging journey for your customers.

Learn More: Ready to take the leap? Discover how Jebbit can transform your brand's engagement strategy. Visit Jebbit today!

METRICS
#3 - Tracking the Vital Signs of Your Online Store

The Rundown: An eCommerce business has many key metrics that measure its health and performance across traffic, conversions, revenue, customer satisfaction, and returns. Regularly monitoring 15+ specific KPIs in these areas provides data to diagnose problem spots and make smart decisions to optimize strategies and boost sales.

Step-by-step:

  1. Monitor revenue metrics like total sales, average order value, and lifetime customer value to gauge the financial health of your business.

  2. Track conversion metrics including conversion rate, cart abandonment rate, and cost per acquisition to see how effectively you are turning website visitors into paying customers.

  3. Measure engagement through site traffic numbers, bounce rates, and time spent on site to understand your audience's interest and engagement levels.

  4. Use customer satisfaction score, net promoter score, and customer retention rate to assess how happy customers are with their experience.

  5. Watch return, refund, and advertising ROI rates to check for dissatisfaction issues and see how worthwhile your campaigns are.

Key Takeaway: Checking the vital signs of an eCommerce business regularly through these essential KPIs across all areas provides the data needed to quickly diagnose problems and make smart decisions to optimize strategies and boost online sales.

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RESOURCES
#4 - Things Worth Checking Out

 AI - AI is driving the future of shipping and customer satisfaction

 NICHES - 8 ecommerce niches with the most growth potential?

 TRENDS - What fashion’s ecommerce and tech professionals need to know today

STATISTICS - 68 useful ecommerce statistics you must know in 2024

STOCK - Check out these 3 stocks capitalizing on global ecommerce growth

MARKETING
#5 - Finding the Balance Between AI Efficiency and Human Connection in Marketing

The Rundown: Marketing teams are rapidly adopting AI tools, but risk losing the human empathy that builds connections. The solution lies in balancing efficiency with emotional intelligence.

The details:

  • 67.8% of PR professionals now use AI for content creation, showing its growth and promise.

  • But AI lacks nuanced understanding of emotions needed for impactful messaging.

  • The challenge is developing AI that accounts for human subtleties while improving productivity.

Why it matters: Preserving authentic human connections in marketing content is crucial, but so are the benefits of AI. Achieving both requires a delicate balance marketers must insist on.

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