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🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…
🚨 In today’s newsletter 🚨
AI Web Builders - Ready for DTC Primetime?
Finding the Buy Words on Amazon
The eCommerce Game of States
Let’s get into it👇
ANALYSIS
#1 - AI Web Builders - Ready for DTC Primetime?
The Rundown: AI-powered web builders are advancing rapidly, offering eCommerce stores and DTC brands easier site creation and management. But can they fully replace developers yet?
The details:
Tools like GoDaddy, Wix ADI and 10Web can now quickly build full eCommerce sites with product pages, payment integration, and shopping carts.
They provide pre-made templates, drag and drop editors to customize layouts and design, and AI to generate product descriptions.
However, limitations remain in complex customization of themes, personalized recommendations, and advanced functionality compared to custom-developed stores.
Why it matters: AI site builders may soon be capable of launching fully-customized DTC eCommerce stores without needing developers. But the tech still has some key hurdles to cross first. Understanding their progress and persistent gaps is essential for direct brands exploring the tools. The AI builder leap is coming, but has yet to fully stick the landing for addressing specialized DTC needs out of the box.
CAMPAIGNER
#2 - Close more sales with this email marketing software
Campaigner provides all the tools you need to build email campaigns using its intuitive visual email builder and simple-to-navigate dashboard.
You can choose from hundreds of responsive templates to create attractive emails. On top of that, you can also build SMS campaigns - either standalone ones or incorporate them into your email automation workflows.
Interestingly, Campaigner’s website states that SMS campaigns have a 98% read rate. In addition, instead of just relying on generic email drip campaigns, Campaigner’s customers see 6x more conversions when using multi-channel automation workflows.
Customizable features: Email automation, reports, personalization and experimentation are just a few of the customizable features Campaigner offers. For example, you can automate responses, test your subject lines, and segment your contacts to send a foolproof email that's fine-tuned to capture the attention of your target customer.
Automated workflows: Campaigner helps you devote your time to where your business needs it the most. Built-in marketing automation manages the exact emails sent to a certain group and at what time without you monitoring every stage.
Social media integration: You can embed your company's social media feeds directly into your emails, which can boost your engagement through a multichannel marketing strategy.
AMAZON
#3 - Finding the Buy Words on Amazon
The Rundown: Researching keywords on Amazon uncovers the precise terms shoppers use to find products, optimizing listings for higher sales.
Step-by-step:
Enter a seed keyword into a tool like Helium 10 and analyze the suggested long-tail variations.
Filter variations by search volume, competition, relevancy and other metrics to identify best bets.
Match selected keywords to listings, placing high-potential terms in titles, bullets and back-end.
Track rankings and sales for optimized listings to gauge impact.
Refine approach based on performance, iterating to drive continuous gains.
Takeaway: Dialing in the exact "buy words" searchers type into Amazon transforms listings from hidden treasures to sales engines. Keyword tools bridge understanding between consumer intent and seller offerings, enabling better matches.
🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…
RESOURCES
#4 - Things Worth Checking Out
AI - The next stage in ecommerce: AI-powered security and personalization
MARKETING - The 5 C's of ecommerce marketing
CONTENT - 5 tips for launching a DTC supplement brand in 2024
PAYMENTS - Adobe taps Nuvei to expand ecommerce payment options
STOCK - Is Shopify stock too expensive? Why it may not matter
REPORT
#5 - The eCommerce Game of States
The Rundown: A handful of states now account for over half of all online shopping in the US, showing how ecommerce activity concentrates geographically.
The details:
9 states - like California, Texas and New York - were the source of 52% of ecommerce orders nationally in 2023.
These states benefited from large populations and affluent consumers.
But thousands of smaller brands across the country also grew online revenue last year.
Why it matters: As ecommerce grows, opportunity and revenues will cluster around key regions, potentially concentrating jobs, infrastructure, and wealth. States gaining online shopping share wield outsized influence over the wider retail economy.
Did you learn something new from today's newsletter? |
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