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- Wednesday, January 17
Wednesday, January 17
The 5 things in DTC you need to know today
🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…
🚨 In today’s newsletter 🚨
DIY: Opportunities for Ecommerce Owners in 2024
Guide to AI-Automated Product Catalog Creation
Customers Demand Lightning Shipping and No-Questions Returns
Let’s get into it👇
PRODUCT
#1 - DIY: Opportunities for Ecommerce Owners in 2024
The Rundown: In 2024, consider expanding your ecommerce store's offerings with unique handmade or customizable products.
The Opportunity:
Don't just dropship mass-produced goods. Work with local artisans to sell one-of-a-kind items that set you apart.
Let customers personalize purchases by adding monograms or custom text/imagery to basic products like t-shirts, candles, or beauty items.
Curate subscription boxes or gift baskets showcasing small makers and cottage businesses. This showcases your support for independent creators.
Share your suppliers' and producers' stories prominently with "Meet the Maker" blogs and videos. This builds trust and interest in handcrafted items.
Consider manufacturing some handmade goods yourself as a store brand, like lip balms or scented candles. Start small.
Why it matters: Unique handmade and customizable offerings attract buyers wanting meaningful purchases with a story and tie-in well with shoppers looking to support small businesses.
Key Takeaways:
The article provides a wide range of DIY product ideas that ecommerce store owners could potentially add to their product lineup or incorporate through partnerships with makers. It's a thoughtful overview of the growing consumer interest in unique, customized, and handmade items.
PROMOTION
🔥 How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months
The Platform: Brands like Unilever, Magic Spoon, and Blueland are using Stack Influence, an automated influencer collaboration platform, to run hundreds of Micro-Influencer campaigns per month.
The Offer:
Automates sending free products to Micro-Influencers at scale for promotions
Brands have grown revenue by 5X in 2 months
Decreased advertising costs using influencer-generated content
Built an army of affiliate marketers driving consistent new sales
Why You Need It: Leveraging Micro-Influencers provides rapid, cost-effective growth by tapping into their highly engaged social followings and quality content creation.
AI
#3 - Guide to AI-Automated Product Catalog Creation
The Rundown: Generative AI can rapidly create customized product catalogs for e-commerce businesses.
Step-by-step:
Feed the AI with samples of previous product descriptions that exemplify your desired brand voice, tone and style guidelines to tune its writing to match your brand identity.
Input detailed product specifications like materials, dimensions, features, etc. along with target customer demographics such as age, gender, interests, region to help the AI tailor the product descriptions.
Generate an initial generic product description draft by providing the AI with a detailed prompt that includes the product details, target audience, and any keywords or specific sales messaging you want to focus on.
Personalize the description for different customer segments like working professionals, holiday shoppers, bargain hunters etc. based on their interests and buying factors.
Translate the personalized descriptions into multiple languages like Spanish, French, German to tap into global e-commerce markets.
Key Takeaway: Leveraging generative AI to automate catalog creation saves massive time and effort while allowing for easy customization. It's a game changer for streamlining e-commerce content production.
RESOURCES
#4 - Things Worth Checking Out
NEWS - Uber to close Drizly ecommerce alcohol delivery platform
TOOLS - Salesforce just launched 4 new AI tools for ecommerce businesses
SOCIAL - How to sell Amazon products on Instagram to your target audience
TRENDS - Six e-commerce supply chain trends to watch out for in 2024
STOCKS - Why did Etsy stock fall more than 35% in the last 12 months?
REPORT
#5 - Customers Demand Lightning Shipping and No-Questions Returns
The Rundown: Online shoppers increasingly expect swift delivery and free returns when making purchases. Companies are racing to meet these demands to stay competitive.
The Details:
78% of shoppers now look for next-day or same-day shipping when buying online.
Over 70% insist that e-commerce sites offer free returns.
Faster refunds are also becoming standard, with money expected back quickly after returning items.
New returns solutions like drop-off networks are emerging to provide a smooth process.
Companies that fail to offer speedy delivery and returns risk losing business as customer expectations climb.
Why It Matters: As expectations spike for lightning shipping and effortless returns, retailers must dramatically upgrade systems to retain customers. Meeting these new standards is now an imperative.
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