Wednesday, January 10

The 5 things in DTC you need to know today

January 10, 2024

🗣 Want to Reach an Audience of 15,000 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • TikTok Sparks Sample Sale Renaissance

  • Ranking Your Shopify Store #1

  • The DTC Brand Founder Who Replies to Every DM

Let’s get into it👇

TIKTOK
#1 - TikTok Sparks Sample Sale Renaissance

The Opportunity: TikTok is driving sample sales back into the cultural zeitgeist, expanding their reach and impact for brands. Influencers provide tips and trick for navigating the events.

The Details:

  • Sample sales are becoming more strategic marketing events rather than just inventory liquidations.

  • Influencers break down details on wait times, product availability, pricing, and restocks from various sample sales.

  • Brands are making sample sales engaging, interactive experiences that build customer connections.

How to Leverage: Both brands and influencers should embrace the sample sale hype wave sweeping TikTok. Optimizing marketing for the digital realm can drive major buzz.

ADVERTISE
#2 - Level Up E-Commerce With Adsperformer

The Solution: Adsperformer elevates e-commerce brands through creative, data-driven advertising across platforms. Their solutions help resonate with audiences to drive growth.

The Offer:

  • Expert campaign creators blend engaging messaging with consumer insights for high-impact ads.

  • Options range from social media to site optimization to capture more sales.

  • The focus is always on understanding each brand's audience and goals to build connections.

Why It's Worth It: For brands seeking to advance, Adsperformer brings seasoned creativity and analytics to advertising. The aim is compelling campaigns that evolve brands and move key metrics.

SHOPIFY
#3 - Ranking Your Shopify Store #1

The Rundown: A step-by-step guide to optimizing your Shopify store for top search engine rankings in 2024.

Step-by-step:

  1. Simplify your site structure and navigation so search engines can easily crawl your pages. Include key pages like About and Contact.

  2. Make your store fast, mobile-friendly and easy to use to improve visitor experience. This boosts time on site.

  3. Research keywords that target customers care about when searching for your products. Identify at least 5 main topics.

  4. Optimize top product and category pages with titles, descriptions and content that use your keywords.

  5. Get backlinks from manufacturer sites, influencers and by fixing broken links to improve domain authority.

Key Takeaway: By focusing on site structure, speed and navigation, researching target keywords, optimizing content, and building quality backlinks, Shopify stores can improve organic rankings and drive more qualified traffic and sales. Consistent, comprehensive SEO efforts compound over time for dramatic gains.

ENGAGEMENT
#4 - The DTC Brand Founder Who Replies to Every DM

Trinny Woodall personally answers thousands of customer comments and questions every week.

The Tactic: Woodall, founder of beauty brand Trinny London, feels a deep connection to her target demographic of women over 35. So despite having 200 employees, she still makes time to directly engage with customers.

The Breakdown:

  • Woodall and her team answer 13,000 customer comments every week in Trinny Tribe Facebook groups

  • She wants to understand women's needs, gather feedback, and build trust

  • Replying to DMs reminds Woodall of all the women she did makeovers for over the years

  • It helps her company innovates products and marketing that truly resonates

  • No transactional quid pro quo - just authentic engagement

Actionable Takeaway: The emotional connection and trust built with customers is why Trinny London succeeded where so many brands fail. We can all apply that mindset.

➡️ You can read the article here...

DELIVERY
#5 - The Last Mile Leap

The Rundown: Research shows delivery speed and ease will make or break consumer loyalty for online retailers in 2024.

The Analysis:

  • Consumers want free, fast shipping and returns. 66% of retailers don't currently offer free returns.

  • 81% of shoppers want free returns. 44% will abandon a retailer with difficult return policies.

  • Flexible delivery options that match shopper needs and preferences will be key. So will real-time tracking and notifications.

How Online Shops Should Adopt: Online shopping continues to gain market share. Meeting accelerating delivery expectations is imperative for retention and growth. The competition is one click away.

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