Wednesday, Jan 22

Author

Crys A.
January 22, 2025

In partnership with

 

 In today’s newsletter 

  • AG1: The Gold Standard in Intentional Influencer Marketing

  • Chasing Quick Wins? Here's Why You Should Be Building for the Long Haul

  • Scale Meta Ads Without Killing ROAS!

  • Does your ad account feel like a tangled web of campaigns with a budget stretched too thin?

  • Latest News: Instagram Says it Will Recommend Longer Reels in Explore & more…

    Let's Dive Into It! 👇

AG1: The Gold Standard in Intentional Influencer Marketing

Athletic Greens (AG1) keeps their social media strategy clean, authoritative, and trustworthy, positioning themselves as a premium brand for health enthusiasts. Their secret? Intentionality in influencer partnerships and hyper-targeted content that aligns seamlessly with their brand values. Here’s a breakdown of how AG1 is doing it right:

1. Strategic Partnerships with High-Impact Creators

AG1 partners with influencers who are not only credible but also resonate deeply with their audience’s values.

Example: Collaborating with Colin Brady, an 11-time world record-breaking athlete known for crossing Antarctica alone and summiting Everest twice. This partnership establishes AG1 as a trusted supplement for peak performance.

2. Niche-Specific Campaigns: Morning People

By creating a series called Morning People, AG1 taps into the daily rituals of runners, personal trainers, and other fitness enthusiasts—effectively placing their product directly in the routines of their target audience.

3. Authentic Everyday Moments

AG1 focuses on relatable, real-life moments through partnerships with creators who showcase their personal wellness routines, making the brand feel genuine and aspirational.

Example: Partnering with Kanchan Koya in Brooklyn, AG1 integrates their product seamlessly into her morning rituals—infusing health, flavor, and simplicity into the narrative.

4. Community-Driven Initiatives

AG1 doesn’t stop at online marketing—they bridge the gap between digital and physical by creating events like community marathons, ensuring offline engagement that fosters brand loyalty and retention.

📌Making it your influencer strategy? Here’s how:

1️⃣Be Selective: Partner with creators who embody your brand’s values and can authentically reach your target audience.

2️⃣Niche Down: Align campaigns with specific lifestyle habits or communities for greater impact.

3️⃣ Blend Online and Offline: Foster deeper connections by organizing community events that bring your brand to life.

4️⃣ Show, Don’t Tell: Highlight authentic, everyday uses of your product through relatable storytelling.

Chasing Quick Wins? Here's Why You Should Be Building for the Long Haul

Ron makes a great point here! There are always flashy new opportunities, but not all are worth your energy. The key? Ask yourself: ‘Is this something that will stand the test of time?’

When you're small, quick wins make sense. But once you’re scaling, it’s about sustainable growth, not just short-term spikes.

2x conversions by pre-testing your ads? Yes, it's possible!

  • Get instant AI feedback on your campaign creatives.

  • Improve brand visibility and memorability.

  • Tweak ads for maximum engagement and performance.

Scale Meta Ads Without Killing ROAS!

Every time you try scaling your Meta campaigns, does your ROAS take a hit? It doesn’t have to. This simple strategy helps you scale gradually while keeping your profitability intact.

 Learn how small tweaks can make a big difference. 

Does your ad account feel like a tangled web of campaigns with a budget stretched too thin?

You're not alone.

One of our clients came to us in September, facing these three challenges:

  1. Too many campaigns are spreading the budget thin.

  2. No transparent system for creating and testing ads.

  3. Ad creation tasks taking too much time from the founder

Here’s what their account looked like: With 13 campaigns live, their budget was stretched across too many ad sets, leading to inefficiency and inconsistent results.

Here’s what we did to fix it:

  1. Consolidated Campaigns with Advantage+ We pooled all the winning ads into one Advantage+ campaign, allowing Meta's algorithm to allocate budgets intelligently.

The result? More spend on high-performing ads and less waste on non-performers.

  1. Implemented a Streamlined Ad Creation Workflow Using our systematic approach, we simplified ideating and producing ads.

    Watch the step-by-step here: Loom Video

  1. Reduced the Founder’s Creative Load Using our Frame Optimization Method, we created one core ad and iterated multiple variants through simple edits. This approach ensures consistent performance while saving valuable time.

Here's a Quick Example:

Here's what the ad account looked like within 60 days:

  • Consolidated 14 Campaigns into 3 campaigns

  • Decreased CPA by 14.8%

  • Bumped up ROAS by 1.22X

I have simplified the steps as much as possible to share our work process for you to implement in your DTC Brand.

However, if you want us to enhance your Meta Ads Creation, Testing & Scaling process.

📰IN THE NEWS

Instagram is expanding its recommendation algorithm to favor longer Reels, encouraging 3-minute videos for better engagement and storytelling. This update aligns with the platform's push for more immersive content, following trends seen on competitors like TikTok.

Marketers are leveraging joyful marketing to evoke positive emotions and foster connections. Examples include playful packaging, gamified campaigns, and relatable storytelling, all aimed at making brands memorable and likable.

Content creator MrBeast is reportedly interested in acquiring TikTok as concerns over its ownership and operations continue to grow. This development adds a unique angle to the platform’s potential sale, with a prominent influencer possibly leading its future direction.

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here