Wednesday Jan 1

Author

Crys A.
January 01, 2025

 ðŸš¨ In today’s newsletter ðŸš¨

  • What Your Q4 Data Says About Your 2025

  • The Mindset Secret Behind Billion-Dollar Decisions

  • Top 5 Meta Ads Predictions For 2025: What Founders Need to Know

  • Improve the way your customers see your online store

  • Latest News: OpenAI Rolls Out ChatGPT Search to All Free Users Worldwide & more…

    Let's Dive Into It! 👇

#1

What Your Q4 Data Says About Your 2025

First off - happy new year, founders. Hope you got a moment to breathe over the holidays. Maybe even closed the laptop for a day? (Who am I kidding...)

While everyone's out there making resolutions, I bet you're sitting on something more valuable: your 2024 data. And between us, raw numbers can tell you more about your 2025 trajectory than any midnight promise.

Here's what I've learned about turning year-end data into actual growth:

  1. Find your hidden multiplier: Look for anything that performed 3x better than your average. That weird spike in November? The feature everyone ignored until Q4? That's your Q1 focus.

  2. Your cost assumptions are probably outdated: What made sense at $1M ARR hits different at $5M. Fresh eyes on old numbers - that's where you'll find your margins.

  3. December dropoffs are goldmines: Holiday season stress-tested your business. Every friction point you saw? That's not a problem - that's your Q1 opportunity map.

  4. Bet you stopped tracking something important: Go back through your old dashboards. The metric you got "too busy" to watch? It might be your best growth lever.

Look, you can make resolutions later. Right now, your 2024 data is trying to tell you something about 2025. Maybe it's time we listened?

Here's to building something remarkable this year. 🚀

#2

The Mindset Secret Behind Billion-Dollar Decisions

Stumbled across this fascinating thread on founder psychology. It flips the script on everything I thought I knew about confidence in leadership. The part about detaching from outcomes hit particularly close to home - apparently the moment you stop needing success is when you're most likely to achieve it.

Worth a read if you're wrestling with big decisions right now

#3

Top 5 Meta Ads Predictions For 2025: What Founders Need to Know

2024 brought its fair share of twists and turns in the Meta ads space.

But as we look ahead to 2025, the landscape is set to evolve even further.

This year is going to be all about adapting, innovating, and staying ahead of the curve.

Here are My (Sai) 11 key predictions for Meta ads and performance marketing in 2025—and what brands need to do to thrive.

1. Creative Volume Will Be Key to Scaling - Producing diverse, high-quality creatives will become the #1 factor for success.

Why It Matters: Meta’s Advantage+ campaigns and AI-powered tools are making creative testing faster and cheaper. Brands with a large pool of creatives will outperform competitors who rely on limited variations.

What Brands Should Do: Invest in tools and systems that allow you to produce creatives at scale without sacrificing quality.

2. Ai Will Revolutionize Creative Processes - From video editing to graphic design, AI is transforming the way we create ads.

Why It Matters: AI can handle repetitive tasks, enabling faster and cheaper production without compromising quality. Agencies and freelancers will need to adapt by focusing on strategic, high-touch creative services.

What Brands Should Do: Start integrating AI-powered tools into your creative pipeline and train your team to embrace these changes.

3. Hyper-Niche Targeting Will Dominate - The days of broad targeting are fading. In 2025, it’s all about niche audiences.

Why It Matters: Rising competition and economic pressures mean targeted messaging is essential for cutting through the noise.

What Brands Should Do: Use Meta’s automation tools to create hyper-relevant campaigns tailored to sub-segments of your audience.

4. Ethical Advertising Will Gain Traction - Transparency and authenticity will take center stage as regulatory oversight increases.

Why It Matters: Meta’s updates to health and wellness advertising are just the beginning. Brands using misleading tactics will face challenges.

What Brands Should Do: Align your messaging with transparency and build trust by showcasing real results and authentic testimonials.

5. Focus on Customer Lifetime Value (LTV) - With rising ad costs, the emphasis will shift from first-purchase profitability to long-term customer retention.

Why It Matters: High AOV is great, but nurturing repeat customers is the key to sustainable revenue growth.

What Brands Should Do: Introduce complementary products, build loyalty programs, and prioritize upselling/cross-selling strategies.

2025 is shaping up to be a year of creativity, automation, and authenticity.

By leaning into these trends and focusing on what you can control, you’ll be well-positioned to thrive in an increasingly competitive landscape.

Want our Meta ads expert to audit your ad account and layout a plan for 2025?

#4

Improve the way your customers see your online store

If you have designed your store by yourself or used a cheap freelancer, you are losing out on sales.

You maybe bootstrapped or running on a very limited budget - its understandable.

But there is a way to fix this with. Delesign is a cost-effective design solution that will take your branding to next level without burning a hole in your pocket.

You get a designer for as long as you need.

Screen and testing of designer is already done for you!

Delesign has helped 1400+ improve their ads, store design and branding.

📰IN THE NEWS

ChatGPT’s search capabilities are now free for all users, providing enhanced access to real-time information via OpenAI’s integration of browsing tools. This feature improves its usability for research, current events, and detailed queries, making it more versatile.

Facebook Shops, launching in 2025, simplifies selling on Facebook and Instagram by enabling customizable storefronts integrated with platforms like Shopify. With analytics and marketing tools, it supports brands in expanding their social commerce presence, boosting reach and revenue.

Doug Stephens, the "Retail Prophet," predicts significant retail shifts in 2025, focusing on immersive in-store experiences, AI-driven personalization, and the evolving role of physical spaces as community hubs. Brands must adapt to changing consumer expectations, emphasizing sustainability and innovation to remain competitive.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here