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- Wednesday, December 6
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🚨 In today’s newsletter 🚨
How to use AR to power your ecommerce
Creating helpful ecommerce content
How AI will transform ecommerce
Let’s get into it👇
#1 - 🤖 Using AI to power your ecommerce
📰 TL;DR - Augmented reality stands to revolutionize online shopping by allowing more immersive and customized experiences. For example, AR apps let shoppers visualize products in their own spaces before buying, leading to more informed purchases and greater satisfaction.
However, integrating AR poses some technical challenges. Strategic solutions exist though, like leveraging the cloud and conducting robust testing. Ultimately, AR brings online and offline shopping closer together via features like virtual try-ons and interactive displays. Over a billion mobile users are expected to use AR shopping apps by 2024.
💡 Insight - AR technology is still emerging, but you've also got to be thinking of how to fully capitalize on its potential now. This is the perfect time to start testing and learning - how can you use AR to create more immersive, personalized and seamless shopping experiences? Can you leverage data and insights from AR interactions to optimize conversions?
It's key to ensure technical capabilities don't limit imagination - focus on the experiential innovations you want to deliver, not just what current tech can enable. I always appreciate seeing banners highlighting new AR try-on or visualization features.
#2 - Stop burning cash on in-house designers
On average, just one in-house graphic designer costs $50,000 per year. Instead, use an on-demand design agency like Delesign to tap into talent and pay per project. This easily cuts costs by 70%.
But it's not just about cheaper designers. You need quality designs that convert. That's why Delesign has a rigorous screening process, hiring only 2% of applicants. Then they invest in thorough training so designers are client-ready.
With experience serving over 1,400+ brands, Delesign delivers fast, high-quality and affordable design work.
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#3 - 📚 Making ecommerce content helpful
📰 TL;DR - We can make ecommerce content more helpful without overhauling things. Little upgrades like dynamic category pages and targeted user reviews tap existing assets to serve shoppers and search bots better. For instance, user ratings can validate key product claims you then showcase. These subtle but smart content boosts build value and conversions without rebuilding everything.
💡 Insight - Google's helpful content updates haven't even fully rolled out yet, but you've also got to be thinking about what comes after. The updates are just the beginning of Google rewarding value for users over keyword targeting.
It's a great time to optimize your ecommerce content now that you know what Google wants. Add dynamic elements that provide genuine value, incorporate user reviews in smart ways, and create content that solves problems and builds trust. Quickly shipping is paramount for ecommerce, so make sure to highlight fast delivery and easy returns. A banner giving the last order date to receive items by Christmas is always appreciated.
#4 - 💼 AI is changing ecommerce forever
📰 TL;DR - We're all enthralled by the promises of AI, but are you thinking about how to actually implement it? This article looks at the adoption of generative AI in e-commerce, and how leaders are trying to map the path forward.
Like, did you know that while most commerce teams use AI for content creation already, there's still confusion on where else to apply it? As well, 64% of leaders agree AI can seriously upgrade customer experiences. And most retailers fall short of maximizing AI's potential, understanding its importance but unclear on how and where to implement.
💡 Insight - The potential of AI can feel daunting for retailers, but transformation starts small. Rather than an all-or-nothing innovation, identify quick wins where AI drives immediate value - optimizing search, personalizing campaigns, analyzing data. Define goals around solving pain points, run controlled experiments, measure against KPIs. Appoint business owners accountable for each AI initiative's progress.
With focused adoption, retailers can pave the path to scale implementation over time. But it starts with strategic pilots - not AI for its own sake. The technology alone won't reinvent business models overnight. Its power lies in how thoughtfully brands apply it to shape better customer and employee experiences.
#5 - 🌐 How global ecommerce is growing
📰 TL;DR - Global eCommerce sales expanding rapidly, expected to grow 8.9% in 2023. Asia-Pacific and China leading the charge, projected to overtake total global sales soon. Selling overseas increasingly a must for retailers, not just a choice.
Navigating cross-border complexities around pricing, payments and shipping poses challenges but localizing strategy pays off. Robust digital presence on foreign platforms, partnering local vendors and region-specific marketing teams work well. Supply chain resilience also key as pandemic revealed over-reliance risks. Still early days - no regional foothold needed if online marketing strengths play out.
💡 Insight - I know global ecommerce offers tempting opportunities, but you've also got to consider what comes after launching internationally. Going global is just the first step - you need to think about how to retain and engage those new international customers.
It's a the right time to collect buyer data and continue enticing foreign shoppers with personalized offers tailored to their purchase history and geography. It's also when fast, reliable shipping becomes essential, so if you can provide that, promote it loudly! I'd always appreciate a banner saying "order by X date for guaranteed holiday delivery."
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