Wednesday, December 13

e🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• Why mid-tier influencers are giving brands a better ROI

• How starting an ecommerce business is getting easier

• Taking advantage of loyalty programs

Let’s get into it👇

#1 - 🌟 Mid-tier influencers giving better results than top celebrities

📰 TL;DR - The best influencer marketing strategy for brands today is partnering with mid-tier influencers rather than celebrities. Mid-tier influencers (typically 20K to 100K followers) build closer bonds and foster engagement within niche communities.

With specialized expertise and 4x higher engagement rates than celebrities, mid-tier influencer collaborations generate superior returns - especially for smaller, growing brands. Their authentic grassroots approach drives modern word-of-mouth better than just racking up follower counts.

💡 Insight - Mid-tier influencers possess an authenticity and engagement that celebrity endorsers often lack. As social algorithms favor real connections over raw follower counts, partnering with specialists who cultivate dialogue enables brands to tap into niches with higher returns.

Rather than pursuing an aloof elite, seek relatable experts to convey the lifestyle your offer brings. The right match attracts an audience that not only listens but also responds.

➡️ You can read the article here...

#2 - 💬 Game Changer: Chat service for Graphic Design

Ever needed one-off designs? I’ve used fiverr and upwork previously but came across a new service that saved me so much time and delivered top quality designs called Delesign Chat.

What is it?

It’s a chat system that connects you to an experienced graphic designer in seconds. You can straight away start describing what you need.

How is it better than fiverr or upwork?

- QUALITY: The designers are already vetted and experienced

- SPEED: No need to wait for freelancers to respond or deliver. Got my output in less than a day.

- HASSLE FREE: Didn’t need to waste time looking through portfolios.

- NO LOGIN FORMS: There is zero friction, no sign up process. You can literally start your project in the next 5 seconds.

For DTC readers, you can use the code DC20 to get 20% off your first project.

#3 - 🛒 Starting a successful ecommerce business is simple - here’s why

📰 TL;DR - The real key to ecommerce success is simpler than you'd think, says serial entrepreneur William Rivera. Like, did you know he funded a gym and apartment complex with profits from his digital store? As well, Rivera gifted his mom a house and car. And he urges entrepreneurs to surround themselves with pros who've already made it, to uncover the habits driving their prosperity.

💡 Insight - The only reason starting an ecommerce business seems difficult is perception. As William Rivera proved, you don't need technical expertise or extensive funding to launch an online store if you 1) sell popular brands via established platforms like Amazon to tap existing traffic, 2) start small by buying inventory wholesale in bulk to minimize financial risks, and 3) continually reinvest profits into assets like real estate to produce passive income.

Success comes down to diligently researching then modeling the habits of those already excelling. Surround yourself with an empowering network and ignore notions that extensive marketing or coding skills are mandatory. Leverage existing authority and demand, focus on high-margin niches, and let platform partnerships and diversified investments make scaling simple.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - This piece discusses the GenAI revolution in e-commerce dynamics

📱 TECHNOLOGY - 16 tech experts share essential tools for ecommerce

🎨 CONTENT - Will TikTok Shop finally beat Amazon at its own game?

📦 AMAZON FBA - Amazon loses 2-3% of your revenue in FBA mistakes. Get that back with TrueOps. 10% commission, 95% success rate, 100% onshore auditors. DTC daily subscribers get your first $10,000 back for free here.

📈 STOCKS - Etsy stock falls after company lays off 11% of its staff

#5 - 🎁 3 tips to advance loyalty programs

📰 TL;DR - Loyalty programs are making a comeback as ecommerce brands realize the value of cultivating emotional connections with customers. But outdated models won't cut it in the age of Amazon.

This article offers 3 tips to reimagine loyalty for the digital shopper: 1) Enrich data through interactive quizzes and games to understand preferences. 2) Make points and tiers dynamic, rewarding engagement beyond transactions. 3) Personalize product recommendations using technology and integrate with online stores. The goal is to tailor the entire shopping journey. Advanced loyalty wins by fostering real relationships and brand advocacy even in the age of one-click checkout.

💡 Insight - Creating advanced loyalty programs requires reimagining outdated approaches. Simply rewarding transactions misses key opportunities to connect emotionally with online shoppers. Instead, focus on personalization through interactive engagement on your website and app. Allow consumers to share information and preferences. Then use that data, along with browsing and purchase history, to tailor rewards, content and campaigns specifically to each person.

Implement supporting technology to trigger these experiences automatically after sign-in. While it takes effort upfront, the result is increased satisfaction and advocacy. With the right ecommerce loyalty strategy, you can deliver the contextual relevance online consumers want - strengthening retention and customer lifetime value. Start by enriching data through digital experiences. Then make loyalty personal.

➡️ You can read the article here...