Wednesday Dec 25

 🚨 In today’s newsletter 🚨

• Ibrahim’s Deep Dive

• The CTV Platform Every DTC Brand Should Test

• How AG1 built a $1.2 billion success on transparency?

• Effortless Human-Like AI Phone Calls

• Latest News: Amazon, OSHA reach settlement over worker safety & more

  Let's Dive Into It! 👇

#1

Ibrahim’s Deep Dive

Happy Wednesday!

For everyone around the world celebrating Xmas today, I wish you a very happy Christmas! And for the same reason, I wanted to keep today’s deep dive relatively shorter, but as I kept writing, I realised how much potential a lot of brands have that are missing out generating this amazing source of income via subscriptions, hence, today’s email is going to be a 10 minutes read, but if you sell a subscription product, I promise you, this will be worth your time!

Imagine you lived in the 18th century where news traveled by word of mouth and information about current events took months to arrive in your town. The news you consumed came in bits and pieces and you never had the full story or an ongoing/clear chain of events to follow.

That was until a guy named John Campbell launched The Boston News-Letter in 1704, making it the one of, if not the first continuously published newspaper in America. But John faced a challenge—How could he ensure repeat readership and reliable income when people weren’t used to paying for news delivery?

That’s when he implemented an important idea—a subscription program. Instead of relying on one-off sales of individual newspaper issues, he offered people the option to pay in advance for weekly delivery. Subscribers paid a fee for the convenience of having the news brought straight to their homes or businesses, guaranteeing them a regular update on the latest news in Boston and beyond.

Although this model did exist in Europe with publications like the London Gazette and various milk-man delivery subscriptions that were available elsewhere, John was still an early pioneer.

The subscription model was genius because it provided predictable revenue for The Boston News-Letter (not “newsletter!”) to cover their printing costs and plan for the future, and for subscribers, it meant they never missed an issue and were always up to date on important events.

Fast forward to today and subscription based business models have been used by countless brands across tons of industries since. Categories like newspapers and magazines, fitness classes and memberships, pet food, skincare, food and beverage brands, SaaS tools, Netflix, Costco, Sam’s Club, Amazon Prime, and more—they all rely on subscriptions.

So the goal of this email is pretty simple. I want to explain why subscription models are important, how to create one, and some tactics and strategies to make yours significantly better. Does that sound good?

Alright, let’s get into it..

Subscription 101

The Basics: Why Every Brand Should Consider a Subscription Program

1. Reliable revenue stream: As I mentioned above, unlike one-time sales, subscriptions offer a predictable, recurring revenue model that can protect your brand when off-purchases decline. I sort of think of subscriptions like a safety net, where you can build a solid base of repeatable revenue to catch your company if your one-off sales fall or fail.

If you ask any marketers or executive who works at a brand that relies on subscription, I bet they check subscription revenue before they leave the bathroom in the morning. It’s one of the most satisfying things to see.

#2

The CTV Platform Every DTC Brand Should Test

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV performance on Roku

#3

How AG1 built a $1.2 billion success on transparency?

dtcdaily.news

View more on Instagram

#4

Effortless Human-Like AI Phone Calls

Your Voice AI Agent, Just a Few Clicks Away

Need a calling assistant that handles routine tasks like lead qualification and booking appointments 24/7? Synthflow has you covered with a library of pre-tested AI Agent templates tailored to industries like real estate, healthcare, and more. These ready-made solutions let you launch quickly—and if you’re feeling innovative, you can design and sell your own templates to earn extra income!

Try It Today

📰IN THE NEWS

👉Amazon, OSHA reach settlement over worker safety

Amazon has settled with OSHA to improve warehouse safety after years of criticism. The agreement focuses on reducing injury risks through better monitoring, lifting practices, and ergonomics. Safer conditions mean more efficient operations and better outcomes for workers and customers alike.

👉Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’

 Nike's recent earnings show a decline in sales and profits, attributed to decreased consumer demand and rising inventory costs. To counter this, Nike is reemphasizing its wholesale partnerships after previously focusing on direct-to-consumer (DTC) strategies.

👉The Container Store files for bankruptcy, but it’s business as usual

The Container Store has filed for Chapter 11 bankruptcy to restructure its debts and remain operational. This signals ongoing challenges in the retail sector and potential changes in store operations or product availability for customers.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.