Wednesday Dec 18

 🚨 In today’s newsletter 🚨

• Transform Your Excel Skills with 50 Pro Hacks (+ Free Templates)

• Small Changes, Big Results: 17 Site Improvements That Work

• What Do Investors Look For In CPG Brands

• Get Your Team Booked on 3.8 Million Podcasts Automatically

• Latest News: AI to Influence Over $200B in Holiday Sales And More…

  Let's Dive Into It! 👇

#1

Excel Hacks to Save Hours: Work Smarter, Not Harder

Transform Your Excel Skills with 50 Pro Hacks (+ Free Templates)

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• Master 50 essential Excel tricks with step-by-step GIF tutorials

• Create stunning data visualizations using done-for-you graph templates

• Learn time-saving shortcuts the pros use daily

• Access game-changing formulas and functions explained simply

Ready to revolutionize your Excel workflow?

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#2

Small Changes, Big Results: 17 Site Improvements That Work

Beyond site speed, solid UI, products that do what they say, and all the usual suspects— here are 17 high-impact CRO tests that stand out. If you’ve got a mobile app or SaaS product, many of these can be applied there, too.

Comparison Charts

As I’ll mention later in one of the tips, explaining things visually always goes further than just plain text. Most people don’t enjoy reading, so why force them to read when you’re trying to pitch someone to buy your product who already may have a low intent to purchase?

Part of building an empathetic brand experience is making sure that within the context your site visitor is in, they have all the necessary information to make an informed decision. It’s also on you to feed that information in a way that’s consumable and desirable. If you have paragraphs of text explaining what sets you apart, you’re not being empathetic to someone who just came to your site for the first time from an ad—they have no obligation to stay.

Comparison charts are one of my favorite empathy-first modules to incorporate. You can set them up in multiple different ways. Here are a few examples:

• Compare your product to your competitive category—like your brand’s ceremonial grade matcha to Coffee, Energy Drinks, etc.

• Compare your brands price or density to others (vs just comparing standard benefits/ingredients/features)—like on this David Protein PDP.

• Compare the convenience your product offers someone against them doing it the hard way—like on the homepage of MirrorMate.

• Animated comparison chart—like this one on Salud’s homepage. This combines another tip from later, talking about adding animation to the site.

#3

What Do Investors Look For In CPG Brands

#4 

Harnessing the Power of Podcasts for Brand Growth

Podcasts have emerged as a highly profitable marketing channel for brands, allowing them to connect with audiences in a more personal and engaging way.

AG1 has been featured on influential podcasts such as The Joe Rogan Experience and The Andrew Huberman Podcast, effectively reaching vast audiences interested in health and wellness.

Podcasts work exceptionally well for brand promotion because listeners tend to trust the speaker and value their recommendations. When someone dedicates two hours of their life to listen to a podcast, it indicates a strong level of engagement and trust in the host.

Get Your Team Booked on 3.8 Million Podcasts Automatically

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

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📰IN THE NEWS

👉AI to influence over $200B in holiday sales

AI has driven a 12% jump in holiday shopping this year, contributing to $200 billion in expected sales, according to a Salesforce report. Retailers are leveraging AI for personalization, better customer insights, and supply chain optimization.

👉Over 157M expected to shop in stores, online on Super Saturday

Millions of shoppers are expected to hit both physical and online stores this "Super Saturday," as holiday shopping ramps up. Retailers are anticipating high consumer activity as shoppers target last-minute purchases. A combination of AI-driven strategies, promotions, and timely discounts is helping brands prepare for the surge.

👉Slow website? It’ll cost you.

Poor user experience (UX) drives customers toward competitors, highlighting the need for fast, seamless websites with intuitive navigation. Retailers focusing on efficient UX can retain shoppers and strengthen loyalty.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.