Wednesday Dec 11

Author

Crys A.
December 11, 2024

 đŸš¨ In today’s newsletter đŸš¨

  • Smart Design Solutions For Small Businesses 

  • Hook Shoppers on Amazon, Keep Them Loyal to Your Site

  • Update your cancellation flows in your subscription apps

  • Is Your Mobile Homepage Losing Sales? Fix It in 3 Steps!

  • December's 5 Retargeting Strategies To Recover Lost Sales

  • Ahrefs starter plan for just $29

  • Latest News: From stress to success: How AI Agents redefined holiday customer support in 2024 and more

    Let's dive into it! 👇

#1

Smart Design Solutions For Small Businesses

As a small to mid-size business you have certain limitations that restrict your growth.
You know you need good branding, powerful ads, andconverting landing pages, but you also have limited capital you can spend.

So initially, most of you either do it yourself or higher a $5/hour freelancer for creating your material.

This will save you money. But it will not MAKE you money.

For this you need quality creatives that follow correct design practices for best conversion.

How can you get this done? 
Use an affordable Design Agency. This way you:
- Don’t need to go through hiring headache
- They are affordable at 600-800$ a month
- You can ask for as many changes as you want

It's like having a trained and experienced designer as part of your time, except you don’t need to have them on your payroll permanently.

As a small to mid-size business this gives you flexibility, reliable and quality output without having to burn a hole in your pocket.

Here is one agency I highly recommend. 

#2

Hook Shoppers on Amazon, Keep Them Loyal to Your Site

A couple of the brands we’ve spoken to have had this issue as well, and here’s what we’d suggest if you’re in a similar situation:

  • Offer a few Amazon-only SKUs to hook shoppers searching for you there. And keep the full lineup exclusive to your site.

  • Be where your customers are searching for you and build the brand presence.

  • List by increasing the MSRP by 10-20%, this helps you pay the platform fee and encourages users to buy from the website.

  • Lastly, we think it makes sense to be on Amazon - the convenience as a buyer is appealing and there must be a reason so many big brands do it already.

#3

Update your cancellation flows in your subscription apps

If you’re running a site wide sale during the holidays or a discount on products people are already subscribed to, there’s a chance they will want to cancel. They know they pay $30/month for it, but it’s now on sale for $18, so why wouldn’t they cancel and grab the deal, and then re-subscribe (or not)?

  • Get around that by going into your subscription app’s cancellation flow and make it easy for people to apply the current promotion to their order, instead of cancelling. This makes it much cleaner from a cohort-reporting and analytics standpoint, and shows your customers that you’re not just leaving them behind as a subscriber.

  • If you plan on not sending these holiday promotions emails to your subscription customers, and run a site wide sale, a lot of them are going to notice it anyway on your website, so you need to be careful around here because you wouldn’t want to upset your most loyal customers.

    • If you offer 15% OFF to your subscription customers generally, but plan on running a site wide sale of 30% OFF, at least MAKE SURE that you give out an additional 15% discount to your subscription customers, so that way, everyone gets the same offer for a holiday period.

    • However, one down side of with this is, some of your customers may not stay subscribed as they’re being treated just like the rest of the customers.

  • To make this easier, let’s take an example:

    • You run a beverage soda company that sells a subscription with 15% OFF, and plan on running a BFCM holiday promotion of 30% site wide.

    • Your margins are such that, you just can’t afford to offer an additional 30% OFF to your subscription customers to keep them happy, which would make it 45% OFF for these cohort of customers.

    • In this case, I recommend running a site wide 25% OFF promotion, and offering these subscription customers an additional 15% OFF on top of their 15% subscription discount, which would make it 30% OFF for the subscription customers. It’s what I did for Peel Away as well.

  • This would make them feel special, even if it’s just an additional 5% OFF from the rest of the customers, and you get to keep them happy.

  • Make sure this email is sent out only to your subscription customers, and the additional 15% OFF should be applied automatically to their subscription orders, or at least applied automatically when they click the CTA in the email/SMS.

Alright folks, that’s it for today!

Have any questions? You can ask here, and I’ll answer it in the next week’s issues.

#4

Is Your Mobile Homepage Losing Sales? Fix It in 3 Steps!

Struggling with high bounce rates on mobile? These three essential tweaks could change the game for your homepage. One of them takes less than a second to implement!

Click here to watch the full video on Instagram.

#5

December's 5 Retargeting Strategies To Recover Lost Sales

The holiday season is far from over, and December is a golden opportunity to recover those lost sales.

Whether it’s cart abandoners, hesitant browsers, or customers who left mid-checkout, smart retargeting can bring them back to your store and turn “almost sales” into revenue.

Here are 5 actionable retargeting strategies to make the most of December and close the year strong.

1 . Target Cart Abandoners with Incentives 🛒 

Cart abandonment happens for many reasons—shipping costs, distractions, or comparison shopping. A little nudge can bring these customers back.

What to Do: Send cart recovery emails or SMS messages offering incentives like free shipping, a discount, or a bonus gift. Example Copy: “Still deciding? Complete your purchase within 24 hours and enjoy free shipping!” Pro Tip: Include images of the items left in their cart to make it personal.

2 . Retarget Browsers with Personalized Ads 🎯 

Not everyone who visits your site will add something to their cart, but their browsing history is a goldmine for retargeting.

What to Do: Use dynamic product ads to show them the items they viewed, along with complementary products. Example Copy: “Loved it? Don’t miss out—shop now before it’s gone!” Pro Tip: Include UGC (User-Generated Content) or reviews to build trust and urgency.

3 . Create FOMO with Time-Sensitive Offers ⏰ 

The holiday shopping window is closing fast. Use urgency to push hesitant shoppers over the edge.

What to Do: Retarget recent visitors with limited-time offers like “24-hour flash sale” or “Last chance to order for Christmas delivery.” Example Copy: “Hurry! Only a few hours left to grab 20% off and guarantee delivery by Christmas!” Pro Tip: Pair the offer with countdown timers in your ads or landing pages.

4 . Engage Holiday Gift Seekers 🎁 

December is peak gifting season, and many shoppers are still looking for the perfect gift.

What to Do: Retarget website visitors with gift guides, bundles, or recommendations based on their behavior. Example Copy: “Still looking for the perfect gift? Explore our holiday bundles now!” Pro Tip: Highlight popular products or “Top Gift Picks” to make decision-making easier for them.

5 . Upsell and Cross-Sell Recent Buyers 🔄 

Your recent customers are already warmed up and more likely to buy again.

What to Do: Retarget them with complementary products, bundle offers, or holiday exclusives. Example Copy: “Your holiday favorites need a partner! Complete the set with these picks.” Pro Tip: Use email or retargeting ads to showcase items that pair well with their previous purchase.

Retargeting is one of the most cost-effective ways to recover lost sales and maximize your December revenue. Whether it’s targeting cart abandoners, browsers, or recent buyers, the right strategy can help you close the year on a high note.

 #6

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📰IN THE NEWS

AI agents handled up to 60% of holiday support inquiries in 2024, improving resolution times and customer satisfaction. This technology reduces costs and ensures seamless support during peak shopping periods like Black Friday and Cyber Monday.

Influencers drove 20% of Cyber Monday sales in 2024, leveraging authority and social proof to guide holiday shoppers. By simplifying decisions with curated gift guides and trusted endorsements, they ease shopper anxiety and boost consumer confidence.  

E.l.f. Cosmetics collaborated with Obsess to develop the Virtual Luxe Lounge, a speakeasy-themed 3D shopping experience for U.S. and U.K. Beauty Squad members. This immersive platform offers exclusive access to holiday product releases and special coupons, exemplifying how virtual stores can enhance customer engagement and loyalty.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here