- DTC Daily
- Posts
- Wednesday, April 26
❤️ Research: Shoppers love DTC
📰 TL;DR - This is a huge research report about social commerce, but the first thing I want to point out is this stat: 92% of respondents said they would be willing to purchase directly from brands on social media platforms instead of an online marketplace if offered. That’s huge! Also in here: customers love AR.
💡 Insight - There’s too much in here to summarize completely, but the part about why customers prefer buying DTC through social media instead of marketplaces is certainly compelling. For example, customers think DTC is better for deals and discounts, personalization, instant shopping as well as customer service. That tells you what to lean into.
🗺️ Learn how to map a customer journey
📰 TL;DR - Practical Ecommerce has a great guide on the customer journey and how to map it. That journey encompasses everything between discovering your site and products and engaging them after a purchase. Understanding that journey is very important for finding friction as well as finding opportunities to bring customers back to buy again.
💡 Insight - I love that this article isn’t theory, it walks you through how to make a simple spreadsheet to map the customer journey. This is an exercise every e-comm business owner should be doing in one way or another. And a great way to supplement this is with customer surveys.
♻️ Toms enters resale with ThredUp
📰 TL;DR - ThredUp has snagged yet another major client. Toms now allows customers to send in used items in exchange for credit. Buyers can also shop for those used items on a new site. This makes a lot of sense for Toms as a brand. Sustainability and social good has always been a part of what they do, so entering resale just makes sense.
💡 Insight - I have a small bone to pick. Lately we’ve heard about so many brands partnering with ThredUp or other resale-as-a-service brands, but I don’t tend to see much fanfare from the brands themselves. For example, it’s rare to find a prominent homepage link to a given brand’s resale platform. What gives? Why so shy?
🧶 From TikTok hobby to a successful business
📰 TL;DR - The latest episode of the Shopify Masters podcast has Jacob Winter, owner of Mush Studios. Jacob got popular on TikTok with videos showing him making rugs and he’s now turned that hobby into a business. The challenge for him was growing beyond just being a “TikTok brand,” which the episode gets into.
💡 Insight - What I like about this is that TikTok influenced Jacob’s business, and then in turn the business influenced Jacob’s TikTok. That initial virality wasn’t enough to fully sustain the business, so they started leaning more heavily into the product and the brand. That’s a good lesson in how your business and marketing need to grow together.
🌐 Temu arrives in Europe
📰 TL;DR - Ultra-cheap e-commerce app has now landed in Europe. According to this report, shoppers in France, Germany, Italy, The Netherlands, Spain and the United Kingdom can now access the app, joining the US, Canada, Australia and New Zealand. If you haven’t been in the loop, Temu became the most popular app in the US.
💡 Insight - Good news is people still want to shop online, right! In reality, Temu offers something novel: super cheap goods, all in an app. Shopping on mobile has been on the rise for some years now and having a dedicated shopping app is the pinnacle of that trend and is without a doubt contributing to Temu’s success. Is an app in your brand’s future?
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