UGC in 2025: Still a Game-Changer for DTC Brands?

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 In today’s newsletter 

• Is UGC Dead?

• The Secret to Turning Products Into 7-figure Listings

• Klaviyo’s Price Hike: Still Worth It in 2025?

• How much are code leaks costing your DTC business?

• Latest News: Half of consumers would switch retailers if offered a coupon & more…

  Let's Dive Into It! 👇

There’s been a lot of chatter lately about User-Generated Content (UGC), with claims like:

• Oversaturation leading to declining engagement

• Quality control issues

• “Authenticity” feeling too commercialized

Triple Whale even reports that many big brands are losing money by betting on mega influencers.

But here’s the thing: this doesn’t hold true for many small and mid-sized brands.
Especially the ones I’m working with.

While I’m not here to flex million-dollar UGC numbers, I can share this:
We scaled ad spends from $50 to $250 per day in a matter of weeks, thanks to UGC ads.

The secret?
Micro and nano influencers are still killing it.

Here’s why:

• Their content is engaging. It doesn’t feel “polished” or salesy, which makes it scroll-stopping.

• They build trust and authenticity. Their audiences see them as relatable, which drives conversions.

• They deliver clicks at a cost-effective rate. This keeps your ROAS high and CAC low.

So, while big brands might struggle with declining returns from UGC, smaller DTC brands can still harness its power in a big way.

If you’re convinced that UGC isn’t dead—and that it can still crush it for your brand in 2025—then I’ve got something for you.

Introducing: A Detailed UGC Playbook for DTC Brands

Inside this free presentation, you’ll discover:
✅ 5 Reasons Why UGC Ads Are Crushing It for DTC Brands
✅ Actionable Steps to Master UGC
✅ Real Test Results Backing Every Insight

👉 Access the UGC Playbook Here

Don’t sleep on this—UGC ads might just be the game-changer your brand needs for 2025. 🚀

The Secret to Turning Products Into 7-figure Listings.

Scale your Amazon growth by driving high volume sales and improve your listing’s search positioning. Using Stack Influence’s unique platform, brands like Magic Spoon, Unilever, and Farmacy have increased their monthly revenue as high as 13X in as little as 1 month.

Some of the benefits for sellers are:

• Increase Amazon listing search positioning (drive high volume external traffic sales)

• Pay influencers only in products (stop negotiating fees with every influencer)

• Generate branded image/video UGC with full legal rights (no timeframe or usage restrictions)

• Develop affiliate relationships (easily identify top influencer candidates to work with in the long run)

• Automate influencer collaborations from A-Z (save over 175 management hours per month)

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Klaviyo just raised its prices again—but is it still the best option for DTC brands?  We break down the costs, the competition, and whether you’re overpaying.

How much are code leaks costing your DTC business?

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📰IN THE NEWS

👉Half of consumers would switch retailers if offered a coupon

Nearly half of consumers would switch retailers if offered a coupon, highlighting the power of discounts in driving customer decisions. Personalization and strategic timing of offers can significantly boost retention and loyalty. Ignoring discount-driven behavior means losing potential customers to competitors.

👉Shop Circle raises $60M to encircle e-commerce with an app suite

Shop Circle raised $60M to expand its suite of e-commerce apps, aiming to provide an all-in-one toolkit for brands selling online. By streamlining operations, marketing, and customer engagement, it helps merchants optimize their stores without juggling multiple tools.  For e-commerce brands, this could mean a more seamless, efficient way to manage operations and scale faster.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.