Turn Research into an Ad That Sells💰

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 In today’s newsletter 

• Day 4: Turning Research Into a High-Converting Ad Message

• The Secret to Turning Products Into 7-figure Listings.

• 4 Ad Styles That Has Been Selling For Decades (With Examples!)

• The Hidden Profit Leak You Didn’t Know About!

• How much are code leaks costing your DTC business?

• Latest News: Tips for Spring Cleaning Your Digital Marketing Efforts & more…

  Let's Dive Into It! 👇

So far we have
Day 1 - Extracted insights from reviews 
Day 2 - Analyzed competitors
Day 3 - Discovered the one thing you want customers to remember

Now, let’s turn those insights into an ad message that sells.

Most ads fail because they try to say too much—listing features, benefits, pricing, and social proof all at once.

Winning ads? They focus on one unforgettable idea—a message so sharp that customers can’t ignore it.

Here’s how you do it 👇

1. Frame the Problem Using Customer Insights (Day 1 – Review Mining)

Your customers have already told you what’s frustrating them—you found these insights in your review research.

Now, turn those pain points into a hard-hitting hook.

📌 Example:
Customer Review: “My shampoo always dries out my hair.”
Ad Hook: “Your shampoo is actually ruining your hair—here’s why.”

By using your customers' words, you make your ads instantly relatable.

2. Position Your Brand vs. Competitors (Day 2 – Competitive Research)

Your competitor analysis revealed where others are failing and what customers actually want.

Now, use that insight to position your product as the clear winner.

📌 Example:
Competitor Weakness: Competing snack bars taste like cardboard.
Ad Message: “Most protein bars taste terrible. We fixed that.”

By highlighting contrast, your product becomes the obvious choice.

3. Focus on the One Thing You Want Customers to Remember (Day 3 – Core Messaging)

You already uncovered the single most powerful truth about your product.

Now, build your ad around it.

📌 Example:
Core Truth: Most shampoos are 70% water—you’re paying for diluted soap.
Ad Message: “Ditch watered-down formulas. Get real results.”

When you simplify your message to one core idea, it sticks.

4. Cut the Fluff—Make It Punchy & Clear

Your message should be so simple that a 10-year-old can understand it.

📌 Example:
❌ “Our skincare is made with natural botanicals scientifically proven to support hydration.”
✅ “Deep hydration. No toxins. Just great skin.”

5. Putting It All Together

Here’s how everything flows into an ad-ready structure:

✅ Hook (Problem + Curiosity): "Your shampoo is actually ruining your hair—here’s why."
✅ Positioning (What makes you different?): "Most shampoos are 70% water. Ours is pure, concentrated nourishment."
✅ Core Message (What sticks?): "Ditch watered-down formulas. Get real results."
✅ Call to Action: "Try it now—your hair will thank you."

Now, you have a structured message built from real data—not assumptions.

Tomorrow, we’ll expand & refine your messaging before launch 🚀

P.S. If you're interested in a FREE Audit of your Ad account. Let's chat! 

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4 Ad Styles That Has Been Selling For Decades (With Examples!)

We all know that these type of ads have been working for a very long time now, still works, and will keep working because of how they’re perceived fundamentally. Sometimes amidst all the shiny new creative tactics, we forget the fundamentals and what’s always been working.

Badal shares some really good examples for all the 4 creative types that you can check out here.

Too many middlemen = lost revenue. Here’s how Santevia  unlocked massive profits by cutting out the excess and owning their e-commerce game. 

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📰IN THE NEWS

👉Tips for Spring Cleaning Your Digital Marketing Efforts

Spring cleaning isn’t just for your home—your digital marketing needs it too. Refresh your strategy by auditing outdated content, optimizing SEO, and decluttering underperforming campaigns. A clean, focused approach ensures better engagement, higher conversions, and a stronger online presence.

👉X Shares Latest Info on Content Removals and Government Requests

X (formerly Twitter) is removing more accounts in response to government requests, raising concerns about censorship and platform transparency. With rising content moderation pressures, brands and users must navigate an evolving digital landscape where free speech, regulation, and corporate policies intersect.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.