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B2B Advertisment Opportunity

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Drivepoint

🎯 Your Q4 forecast doesn’t have to be a guessing game.

Chances are you’re still dialing in the numbers for Q4. If you’re like most DTC brands, that means trying to compile data from 25 different sources, nail down your marketing agency, line up your offers, and then…somehow…duct tape that all together in your forecasting model.

It doesn’t have to be that way.

Brands like Oats Overnight, Simple Modern, Curology, Ibex, Graza, and immi are using Drivepoint to manage their forecasting and scenario planning. With Drivepoint, they are:

⬇️ Automatically importing data from Shopify, Amazon, QuickBooks Online, and NetSuite.

✨ Using AI to predict returning customer orders with 98% accuracy

🔀 Building and comparing multiple scenarios to understand the impact of potential offers

📦 Forecasting with confidence all the way through to inventory and cash

Sound good? That can be you, too.

Book a demo today and we’ll stand up a complete Q4 forecast using your real data in 48 hours, 100% free of charge.

The Psychology Of Sales: How To Win Over Hesitant Buyers On Landing Pages

Customers buy products to fulfill their desires or solve specific problems.

When looking for products, people use a subconscious mental model to determine whether to buy.

The following formula I created captures the key elements of that mental model.

There are things that make customers buy your products, and there are things that stop them from buying.

You need to address both of these factors effectively.

Then, leverage persuasion to fuel the decision-making process and nudge customers toward completing their purchase.

Break Down Of The Buying Decision Formula

Things That Make Them Buy: These include all the positive aspects that attract customers:

Your product’s features:

• Benefits

• USPs (Unique Selling Propositions)

• Competitor differentiators

• Desired outcomes or results

Things That Stop Them From Buying: These are the barriers or objections that create hesitation:

• Objections (why they might hold back)

• Concerns (price, quality, after-sales service, etc.)

• Frustrations with your website (load times, design issues, redundant information)

Persuasion: This accelerates the decision-making process through psychological triggers:

• Social Proof (reviews, testimonials)

• Urgency (limited-time offers)

• Scarcity (low stock warnings)

• Authority (expert endorsements, certifications)

• Reciprocity (offering something of value, like a freebie or discount)

• Commitment & Consistency (small actions leading to bigger decisions)

Essentially what you are trying to do is increase the factors that make customers buy while reducing the factors that stop them, using persuasion to fuel the final decision.

Was This Insightful?

You'd find many more insights like these in our 2-Fold Conversion System

IBRAHIM’S NUGGETS

Heyy!

Yesterday, I shared Part-1 of Underrated tactics to build better paid media creatives. I’ll share the 6 more tactics today in the Part-2!

Alright, let’s get into it..

1. Match your ad creative to your landing page

   • One of the fastest ways to boost CVR is to match your ad creative to your landing page

   • Imagine that you see an ad for a white water bottle, and then, when you click, you are sent to a homepage which features 10 other unrelated products. There’s simply no reason to do this in 2024!

   • If you feature a white water bottle in your ad, send your prospective customers to an LP with a white water bottle featured front and center. This will make the full customer journey feel frictionless and reduce unnecessary clicks.

2. Focus on the hook

   • With video ads, the first 1-2 seconds are really what matters most

   • How can you grab someone’s attention and hook them with the right setup, shot, or leading question? Test more hooks than anything else!

3. Repurpose your top performers

   • Once you’ve tested multiple concepts, start doubling down on the top 5 highest performing ads

   • Make 5-10 new variations of your top performers

   • Try a different opening shot, different music, capital letters instead of lowercase, different overlays, etc. There are nearly endless ways that you can continuously remix your top performing creatives.

   • Follow the data and keep tweaking your winners to see if you can continue to improve CPMs and CPAs.

   • Go from testing 15 angles to see what wins, to just doubling down on what is working. And just because a specific creative with an angle isn’t working, it doesn’t mean the angle isn’t worth pursuing a different way, too.

   • One easy software to use for this is Recharm. You can easily segment all your video clips, tag them, and then put together creatives within a few minutes.

4. Focus on clear, concise, compelling copy

   • I’ve found that the copywriting in an ad can make or break its performance

   • You typically only have a second or two to catch someone’s attention and get them HOOKED to want to learn more

   • Here are some of my rules for copywriting:

     • Present the offer first (i.e., don’t bury the lead!)

     • Speak in benefits and value props

     • Use copy to explain how someone’s life will change for the better after using your product

     • Use CAPITALS, emojis, punctuation, line breaks, etc., when necessary to highlight key points

     • Explain things in a way that can be clearly understood—being clearer is more important than trying to be fancy

     • Avoid using big words

     • If your grandma can’t understand your copywriting, it’s too complicated!

     • Keep editing until you feel like you can’t remove any more words

     • Then edit one more time

5. Low-fi ads work!

   • You don’t need a fancy camera or a high-production value commercial to start selling online

   • Some of the highest performing ads I’ve ever seen were shot on an iPhone, selfie style

   • Don’t overthink it; just shoot, add a text in Figma/Canva, and publish

   • Have a designer make you a handful of social post templates in Figma or create them yourself on Canva/Figma, and then use that for overlays when you need creatives quickly. That, plus an iPhone shot, always works!

6. Make ad variants for custom audiences

   • The more specific the better. Let’s say you are targeting both 24-30 year old men AND women in NYC.

   • Test two variants with one targeted at men saying “Every 25 year old man in NYC needs this product! Buy one, get one FREE, now through Halloween” and run that ad only to men within that age group in NYC.

   • Do the same thing for women and change the copy and visuals to cater to that audience. This can make a huge difference!

Alright folks, that’s it for today!

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.