Tuesday, October 10

#1 - 🤑 Do brands still care about crypto payments?

📰 TL;DR - A couple of years ago, all anyone could seem to talk about was NFTs and the metaverse and crypto and the blockchain. Amid that, a lot of DTC brands brought in crypto payment options, like Alo Yoga, Gucci, and maybe even you. There was even a push from big players like Walmart to onboard people who specialize in crypto. However, these days, many brands have shuttered those payment options or generally backed away from crypto. The hype seems to have died right down.

💡 Insight - So the question this has probably left you with is if it’s still worth adding crypto payments to your e-commerce site. The article points out that some brands, particularly those that target Gen Z, are still in the game. So I think the advice here is it really comes down to your audience. If you’re selling kitchen goods to an older audience, then I don’t see crypto making a difference. But if your target customer skews younger, it wouldn’t hurt. Or, if your products are in the gaming or tech space, crypto could very much resonate. I can see there being a time in the future when crypto payment options are the norm, but we’re not there yet.

➡️ You can read the article here...

#2 - 🤫 The secret recipe for scaling wholesale

There are secrets in wholesale that you can only learn from experience. New language. New mechanics. New cash flows. New data sets…

Three DTC-first brands that have cracked the retail code? 🥣 Oats Overnight, 🫒 Graza, and 🧆 Little Sesame.

Join them for a webinar on demystifying wholesale, brought to you by Drivepoint – the strategic finance platform for scaling consumer brands.

🗓️ WEBINAR on 10/12: The Secret Retail Recipe: How to Scale with Wholesale in 2024

You’ll get the inside scoop on:

⚠️ Key pitfalls to avoid when you’re starting out in retail

🛒 What wholesale buyers are looking for

🏆 How the best companies are forecasting wholesale for 2024

Don’t miss your chance to hear from the Chief Strategy Officer of Oats Overnight, the Senior Director of Finance at Graza, and the Co-Founder & CEO of Little Sesame.

Get in on the secret to wholesale growth 👇

📣 If you want to reach our audience of 10,000+ DTC store owners, tap here 

#3 - 🔥 What’s driving Prime Big Deals Days purchases

📰 TL;DR - This comes from a relatively small survey of people already planning to shop on Prime Big Deal Dats, but the insights are interesting. More than half, 53%, said they were planning to buy regardless of what offers they find. The other 47% said it would depend on whether or not they come across a good deal. As well, more than half have already picked out some items they want, but are willing to get more if they see something good. Meanwhile, 33% don’t know what they want but are happy to browse. Also interesting is that half plan to shop on other e-commerce websites.

💡 Insight - This definitely shows that when Amazon sets a sale event, shoppers expect other brands to step up and compete. And they certainly are — we know that other major retailers are holding coinciding sales. That means if you’re a DTC brand that doesn’t even sell on Amazon, shoppers may still come to you looking for deals. Something to think about! It’s also clear that if Amazon wanted to create a newer, earlier start to the holiday shopping season, they’ve definitely achieved that.

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

💿 PRODUCTS - Here’s a roundup of the latest e-commerce product releases.

💍 LUXURY - Here’s quick glance at the outlook for personal luxury sales worldwide.

🍞 BREADCRUMBS - Here’s a guide to using breadcrumbs on your e-commerce website — something I absolutely think you should be doing!

🚀 PRIME - It looks like Amazon Prime Big Deal Days may beat out Cyber Monday, but not summer Prime Days. Read here.

📧 EMAIL - Here’s how new policies from Gmail and Yahoo will impact e-commerce.

#5 - 🛒 14 tips to increase conversions

📰 TL;DR - There are probably two metrics you're obsessed with — website traffic and conversions. This guide looks at the latter. Average conversion rates are typically 2.5% to 3% but with some solid strategy, you can push that up. This talks through 14 conversion boosters, from talking to customers, to using live chat, to abandoned cart emails. All are solid tips.

💡 Insight - Hopefully you’re already doing many of these! But the truth is, you should really be doing all of them. Increasing conversions won’t be accomplished by trying one thing and seeing if it sticks — it’s optimizing every aspect of the shopping journey. Go through the list and ask yourself if you could be executing these better than you currently are.

➡️ You can read the article here...