Tuesday, Oct 8

B2B Advertisment Opportunity

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Supermetrics

🚨Don’t miss the virtual marketing event of the year! 🚨

SuperSummit 2024 is happening on October 24! Learn from top brands like TikTok, Google, BBC, McCann, and more on the strategies and tactics they use to exceed marketing targets and drive growth. This is your chance to level up your marketing strategy for 2025.

This event is for you if:

• You want to learn from the best in the industry

• Get actionable insights for your data-driven marketing initiatives

• Take your marketing efforts to the next level

How to Turn Limited Space into More Conversions on Your Product Page

Space on Your Product Page is Limited Than You Think.

Let’s be honest — most of us don’t read every word on a page. We glance, we scroll quickly, and if we don’t find what we’re looking for fast enough, we’re gone.

That’s exactly what your potential customers are doing when they land on your product page.

This is why space is limited, and every pixel matters.

Most Visitors Won’t Scroll

The majority of people don’t scroll down your page. They stick to what’s visible without having to move.

This means if your most important information—like your product’s benefits, trust signals, or that “Add to Cart” button—gets pushed below the fold, most visitors will miss it completely.

You’ve Got Just One Shot at a First Impression.

The top of your page is prime real estate, and you’ve got to make it count. In those first two folds, you need to:

✅ Grab attention with a clear, benefit-focused headline.

✅ Show off a great product image or video that highlights key features.

✅ Quickly communicate why your product is awesome (without overwhelming them with details).

✅ Give a clear call-to-action. Don’t make them hunt for that “Add to Cart” button.

Optimize for Mobile, Not Just Desktop

Designing your product page with a desktop-first mindset. On mobile, all that crucial information could be pushed out of sight.

Be sure to check how your page looks on different devices so you don’t lose sales just because your CTA or key benefits are too far down the page.

Want more tips on boosting conversions?

Our 2-Fold Conversion System is designed to help you turn visitors into buyers by optimizing the space you have.

IBRAHIM’S NUGGETS

Heyy!

Dr. Squatch has been making some news lately, and I wanted to talk about what’s going on and how you can take some inspiration from it!

What they've done: Dr. Squatch just pulled a genius move by teaming up with Euphoria star Sydney Sweeney for their new ‘Genie’ campaign. In the ads, Sweeney plays a genie who grants three grooming wishes, all wrapped up in that quirky, lighthearted style Dr. Squatch is known for. They’ve rolled this out across digital ads and short-form videos, throwing in some influencer collabs for extra reach.

Why they’ve done it: It’s all about tapping into the self-care movement while grabbing the attention of younger guys. Sweeney’s rising popularity, especially with Gen Z and millennials, makes her the perfect face for a campaign that’s fun and doesn’t take itself too seriously. Dr. Squatch wants to hook more men who are thinking about personal grooming but in a way that feels approachable and real.

How this impacts you: If you’re looking at influencer marketing or trying to break into the male grooming market, Dr. Squatch just gave you a blueprint. They didn’t just slap a celebrity on a product; they made sure the campaign felt like a natural fit for their brand. Whether you’re in grooming or another industry, the lesson is clear—find someone who fits your brand vibe, and keep it authentic. It’s not just about clicks; it’s about connection.

Continue reading..

Omi

R.I.P traditional product photography?

Modern marketers are done setting up lights, hauling heavy equipment & blacking out curtains. Big and small brands are done paying an average of $200 (!) per finished photo. They spent THOUSANDS and waited WEEKS for a few dozen pictures with unpredictable quality and lackluster visuals. Once those photos are taken, they’re set in stone. Or are they ?

Now with Omi.so, and the Virtual Photo Studio you can expect:

💸 90% slashed photo budget

🕒 Packshots, bundles, and banners done in MINUTES (not weeks)

🎨 Full creative control and guaranteed brand adherence

Omi.so creates a photorealistic 3D version of your products, which you then drag-and-drop in a virtual studio setting.

📰IN THE NEWS

👉 TikTok Shop Turns to Storfund to Improve Seller Cash Flow

👉 Legal framework needed to control counterfeit and low-quality cosmetics on e-commerce platforms

👉 Edgio partners with Commerce Team Global for eCommerce boost

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.