Tuesday, Oct 29

🚨 In today’s newsletter 🚨

• Unlock Winning BFCM Strategies with Data from 2021-2023

• 5 Meta Ad Tips To Maximise Impact During This BFCM!

• 9 Essential Fixes for High-Converting Product Pages

• Top 3 Latest News: Immediate settlements drive e-commerce scalability worldwide and more…

Let's dive into it! 👇

#1

Unlock Winning BFCM Strategies with Data from 2021-2023

Curious how last year’s Black Friday deals played out? Particl’s database is loaded with insights from the past three BFCMs, designed to spotlight the trends, timing, and tactics that matter most. Here’s what’s inside:

• Optimal Start Dates: Timing that’s made a difference.

• Winning Discounts: Tactics that drove conversions.

• Predicted Trends for 2024

Equip yourself with these data-backed insights to craft a winning strategy this season.

#2

5 Meta Ad Tips To Maximise Impact During This BFCM!

BFCM is a fast-paced game—every minute matters, and being able to pivot can mean the difference between breaking even and breaking records.

Here’s how to make real-time optimisations that turn insights into revenue:

1. Track Key Metrics Constantly 📊 

Keep an eye on CTR, CPC, and ROAS in real-time.

Identify which ads are resonating (or not) so you can shift strategy without waiting.

Set up automated alerts to stay on top of performance fluctuations.

2. Reallocate Budget on the Fly 💸

BFCM isn’t the time to spread your budget evenly.

As certain ads outperform others, move your budget towards top performers to amplify impact.

Test different budgets and prioritise high-ROAS campaigns.

3. Refresh Creatives and Messaging 🎨

Seeing ad fatigue or a drop in CTR?

Swap in new creatives or refresh headlines that build urgency.

Highlight ""limited stock"" or ""only hours left"" messaging to keep your audience engaged.

4. Use Audience Insights to Refine Targeting 🎯

Adjust targeting based on real-time insights.

If specific segments convert more, narrow in on them.

Lookalike audiences, retargeting, or interest-based tweaks can help improve engagement.

5. Adapt to Competitive Trends 📈

Pay attention to competitors and market trends.

If you see a surge in competitor discounts, adapt with competitive pricing or a flash deal to stay relevant.

Real-time optimisations make sure you’re constantly moving towards maximum impact.

So get ready, pivot fast, and make every ad dollar count this BFCM.

#3

Double Your Product Page Conversions with 9 Proven Strategies

Did you know the placement of your “Add-to-Cart” button could make or break a sale? From the power of high-quality visuals to trust signals and scarcity tactics, small tweaks add up fast. Here’s a glimpse:

1. The Money Shot: Capture attention above the fold with key elements—product images, price, and “Add to Cart.”

2. Social Proof that Sells: Use real customer reviews and ratings to establish trust and boost credibility.

3. Clear, Bold CTA: Make the “Add to Cart” button direct and easy to find, guiding users seamlessly toward purchase.

4. Consistent Image Sizes….

📰IN THE NEWS

👉 Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing:
Discover how brands are standing out this holiday season with unique social content like hauls and unboxings, and why it matters for your competitive edge.

👉 Immediate settlements drive e-commerce scalability worldwide:
Learn how immediate settlement technology is scaling e-commerce globally, improving cash flow and operational efficiency.

👉 Unipart wins e-commerce contract with South Korean pet supplies retailer Vanchanggo:
Understand the benefits of real-time payment settlements for faster, smoother growth in your e-commerce business.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.