Tuesday, Oct 22

B2B Advertisment Opportunity

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🚨 In today’s newsletter 🚨

• 12 Essential Tips to Get Your Site Ready for BFCM

• Ibrahim’s Nuggets: Rare Beauty’s first global campaign with Selena Gomez celebrates self-expression

• Top 3 Latest News: Lazada Partners With Alibaba's Taobao to Launch Dedicated Fashion Channel in Singapore and Malaysia and more…

Let's dive into it! 👇

#1

Particl

🥇 Curious how brands like Skims and FashionNova gain a Competitive Advantage?

Your competitors are making the right moves—and for the love of god, you can’t figure out what you’re missing. The truth is, you only need to be slightly better than them to get ahead. But how?

I recently came across Particl, and I think it’s something you’ll find incredibly valuable. It’s an AI-driven platform that gives you deep insights into your competitors—tracking everything from top-selling products to pricing strategies and market trends.

Here’s what caught my attention: Particl gives you real-time data on over 70,000 competitor brands, uncovering trends, top-selling products, and even untapped market opportunities.

We’ve got a 2-week free trial, you can test the waters. Check it out

#2

12 Essential Tips to Get Your Site Ready for BFCM

The BFCM rush is coming, and your site needs to be ready for it!

Shopify has shared 12 essential tips to help you handle the traffic surge, boost conversions, and make the most of every visitor.

From optimising for mobile shoppers (most of your customers will be on their phones 📱) to load testing and simplifying the checkout process, this guide covers everything you need to maximise sales this season.

#3

Ibrahim’s Nuggets

Rare Beauty, Selena Gomez’s beauty brand, has unveiled its first global campaign, "Every Side of You." The campaign emphasizes makeup as a way to express every facet of yourself—whether bold, subtle, or somewhere in between. With vibrant, playful visuals featuring diverse people, Rare Beauty is making a bold statement across digital platforms and in stores worldwide, with Selena at the forefront.

Why it matters for you:

1. Authenticity drives connection: Rare Beauty stays true to its mission of self-expression and mental health, setting itself apart in a crowded market. Focus on what your brand stands for and let that guide your strategy—it builds trust and loyalty.

2. Storytelling is key: It’s not just about selling a product, it’s about creating a narrative that resonates with your audience. Rare Beauty’s campaign tells a story of empowerment and inclusivity, which makes their message stick. How can your brand do the same?

If you're building a brand, these are lessons worth taking to heart.

#4

Omi

This tool will save you 1000’s on expensive products shoots!

Tired of expensive photoshoots and waiting weeks for mediocre results? I’ve found something that might save you a lot of hassle— Omi’s Virtual Photo Studio.

Instead of hauling heavy equipment and paying $200 per photo, Omi.so creates a photorealistic 3D version of your products. You simply drag-and-drop them into a virtual setting, and boom—your packshots, banners, and bundles are done in minutes.

It slashes your photo budget by 90%, gives you full creative control, and ensures consistent, high-quality visuals every time. Definitely worth a look!

📰IN THE NEWS

👉 Lazada Partners With Alibaba's Taobao to Launch Dedicated Fashion Channel in Singapore and Malaysia

👉 FinMont joins forces with Payválida to optimise global ecommerce payments

👉 BigCommerce Strengthens Global Strategy with New Veteran Ecommerce Leaders

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.