Tuesday, Oct 15

B2B Advertisment Opportunity

If your tool/service can help 50,096 DTC brands grow then you can reach out to them here: Learn more

Omi

Are your eCommerce pages living up to their TRUE potential?

Do you have questionable conversion rates, abandoned carts, and bone-dry social media traffic? Then look no further than to your product shots…

Maybe they look too traditional, maybe they don’t stand out… or maybe you just don’t have enough new daily visual content to stay top-of-mind.

Most marketers don’t know about the hack they can use to create irresistible product imagery EVERY DAY. It’s called Omi.so, which is a Virtual Photo Studio. This gives them total creative freedom to create unlimited packshots, bundles, banners, and videos in minutes. They are more than just pretty — they work:

 📈 Increase your conversions up to 40%

 📉 Decrease your return rates

🗓️ Stay top-of-mind with DAILY new content for socials

Make sure your eCommerce delivers again and again!

Why Page Load Speed is Crucial for Conversions

When it comes to keeping visitors on your product page, every microsecond counts.

Page load speed isn't just a technical issue; it directly impacts your conversion rates.

In today’s fast-paced online environment, customers expect instant access to the content they want.

If your page takes too long to load, you're losing sales.

How Slow Page Loads Kill Conversions

Visitors won’t wait.

Research shows that if your page takes longer than 3 seconds to load, up to 40% of users will abandon it.

That means no matter how great your product or offer is, a slow-loading page could be turning away potential buyers before they even see what you have to offer.

What Causes Slow Load Times?

• Large Images or Videos: Uncompressed media can significantly slow down your page.

• Too Many Plugins: The more external scripts your page relies on, the slower it becomes.

• Heavy Themes: Some website themes come with excessive code, adding unnecessary weight to your page.

Tools to Measure and Improve Load Speed

• GTmetrix: Analyzes your page speed and provides detailed reports on what's slowing you down.

• Google PageSpeed Insights: Offers suggestions on how to improve your page speed, both on mobile and desktop.

Faster Page = Higher Conversions

By optimizing your page load speed, you’re not only improving the user experience but also increasing your chances of turning visitors into customers.

A fast-loading page can boost your conversion rate, reduce bounce rate, and even improve your SEO rankings.

The faster your product page loads, the better your chances are of keeping visitors engaged and driving conversions. Don't let slow speeds be the reason you lose potential sales.

Want more tips on boosting conversions?

Our 2-Fold Conversion System is designed to help you turn visitors into buyers.

IBRAHIM’S NUGGETS

Heyy!

Let’s talk Shopify!

What they've done: Shopify just rolled out their new ‘Shopify Carbon Removal Collective,’ a platform where businesses can track and support carbon removal projects. It’s not just about offsets anymore—Shopify’s making it easy for brands to actually invest in cleaning up the planet. They’re focusing on projects that are designed to pull carbon out of the atmosphere and keep it out for good, offering transparency and a chance for businesses to make a real impact.

Why they’ve done it: Sustainability is no longer a buzzword; it’s a demand. Shopify knows that consumers, especially Gen Z and millennials, expect the brands they buy from to actually care about the planet. By launching this platform, they’re giving businesses a way to show they’re committed to making a tangible difference—not just slapping a “green” label on their products. It’s also about transparency—consumers want to know what brands are doing behind the scenes, and this platform offers that clarity.

How this impacts you: If you’re running a business, this is your signal that it’s time to get serious about sustainability. People want to support brands that walk the talk when it comes to the environment. Shopify’s platform gives you a way to get involved in carbon removal, and more importantly, it gives you something real to talk about when your customers ask as well, and It’s not just good for the planet—it’s good for your brand too!

In PeelAway’s case, we sell disposable fitted Peelaways sheets, which isn’t ideally great for the planet, and I used to always find so many comments under our ads or organic content that talked about how it’s bad for the planet, so we listed and have been working on the reusable ones.

Read More here.

Hubspot

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Discover the key to unlocking unparalleled productivity with HubSpot’s free guide to using ChatGPT at work. You’ll find practical insights, useful integrations, and 100 prompt ideas to help you unleash the power of AI for a more efficient, impactful professional life.

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📰IN THE NEWS

👉 Why eCommerce brands need to rethink Black Friday/Cyber Monday

👉 News China's ecommerce giants revamp strategy to get round new US rules

👉 Festive shopping via ecommerce may be changing both consumer and societal behaviour

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.