Tuesday, November 14

🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• Misleading listings are all over TikTok Shop

• Some email marketing trends to try out

• Tips for Meta Ads

Let’s get into it👇

#1 - 😫 This is TikTok Shop’s latest headache

📰 TL;DR - TikTok Shop has a problem I think we all saw coming from a mile away: misleading listings. That includes knockoffs, like a $35 “Apple Watch,” being promoted by big creators. The watch example in particular came from creator Austin Tyler who posted a promo video saying he got the “Apple Watch Ultra” as a killer deal. It’s since been taken down, but who knows how much kickback he got for promoting the watch that was definitely not from Apple. It’s also not clear whether the brand wanted him to promote it that way, or he took creative liberties. Either way, it’s a problem, and not isolated to this incident.

💡 Insight - The way TikTok Shop allows creators to promote products for a commission sounds great on paper, but who is keeping those creators in check? What would happen if a creator tried to promote your product but gave false information in the video? The huge problem here is that consumers aren’t going to keep shopping on TikTok if there’s so much misleading info, and brands aren’t going to want to be associated with that either. TikTok obviously wants to monitor this content, but as this article points out, “effectively policing an army of 100,000 sellers and over 200,000 merchants is a bit like playing whack-a-mole.” Altogether, a good reason to be cautious of TikTok Shop.

➡️ You can read the article here...

#2 - 📹 Viral "Street-Format" Videos for your brand

AdTok helps DTC brands lower their acquisition costs with high-converting videos.

They are now creating videos in a format that is going viral on social media platforms and could create the same for you.

🚀Elevate your brand with the performance creative agency that transforms your advertising strategy.

💰Their clients rave about the "huge ROI" and "wonderful job" they do, turning $3,000 days into $7,000 consistently.

Only 10 spots left this month!

📣 Want to get in front of our audience? Start here… 

#3 - 💌 12 email marketing trends to know

📰 TL;DR - This listicle goes over 12 email marketing trends, according to the writer’s inbox. Although this isn’t e-commerce specific, I think it’s pretty useful. There’s a wide range of trends here, from data protection, to smart use of emoji, to looking beyond open rates, to gamification, such as sending reminders of earned loyalty points. Some brands are also doing fun challenges, or sending feedback surveys via email. Another interesting trend is emphasizing numbers in the subject line.

💡 Insight - This is a solid list that I think can give you some inspiration. It also inspired me to take a look at my own Promotions inbox to see what I’ve actually been clicking on. It sounds so simple, but a good emoji in the subject line really does make an email stand out. I also do tend to click more on emails that are offering a numbered discount straight away, or mentioning a countdown to a sale. Urgency always works on me, too, a lot of the emails I opened had something like a “hurry!” Sometimes the simple stuff works!

➡️ You can read the article here...

#4 - 🛠️ Things worth checking out

📈 TRENDS - Here’s AdAge’s weekly roundup of DTC trends and moves.

💿 PRODUCT - And here’s a weekly roundup of e-commerce product releases.

⏰ GOOGLE - Here are some time-saving tips for Google Ads this holiday season.

😮 E-E-A-T - Here’s everything you need to know about authentic E-E-A-T and why it matters.

✨ AESTHETIC - This guide goes over how to find and build an aesthetic for your brand on social media.

#5 - 🧪 7 things to test and iterate for Meta ads

📰 TL;DR - This piece from Search Engine Land gets deep into some tips and testing and iterating when it comes to running e-commerce ads on Meta. First, you should know that last year Meta launched Advantage+ Shopping. While similar to Performance Max, it’s a good idea to try out both before picking a lane. This also recommends testing some broad targeting on standard conversion campaigns, and prioritizing purchase conversions. There’s also some advice about creative and how to mix up your assets.

💡 Insight - They key takeaway here, especially if you’re new to Meta Ads, is it’s not a set-it-and-forget-it kind of place. You need to be continuously experimenting and analyzing your results. If the various ad styles feel overwhelming, start with experimenting with your creative. Test some UGC, test images with people, test images with just product, try carousels on Instagram, try sharing reviews, etc. And make sure you give each iteration time to breathe before moving on.

➡️ You can read the article here...