Tuesday, Nov 5

🚨 In today’s newsletter 🚨

• Webinar for Holiday Season Prep

• 5 Budgeting Tips for BFCM: How to Maximize ROI Without Breaking the Bank

• Psychological pricing examples to boost conversions

• Essential Industry Reports Founders Should Explore

• In Latest News: How Small Businesses Are Leveraging Tech to Stand

Let's dive into it! 👇

#1

Chargeflow

Master BFCM Success: Expert-Led Webinar for Holiday Season Prep

Join us for an exclusive webinar to prepare for the hectic holiday season.

Join top merchants Like Nick Shackelford (BREZ), Chris Lang (Fresh Chile), and industry leaders who've perfected their success (and survival) strategies for Black Friday and Cyber Monday.

Discover proven tactics to optimize your operations, boost sales, and navigate the BFCM rush with confidence.

Don't miss this opportunity to gain invaluable insights that will set your business up for a profitable and stress-free holiday season.

Register for BFCM Webinar

#2

5 Budgeting Tips for BFCM: How to Maximize ROI Without Breaking the Bank

With BFCM around the corner, you want to make every ad dollar count. Here are 5 smart budgeting strategies to help you maximize your ROI and avoid overspending:

1. Set Clear Budget Limits and Allocations

Define strict daily and campaign-level budgets. Focus on channels and campaigns with proven performance to prevent overspending on underperforming ads.

2. Prioritize Retargeting Over Cold Audiences

Retarget warm audiences like website visitors and past customers, which usually convert at a higher rate. Retargeting is more cost-effective than prospecting for new leads.

3. Leverage Email and SMS for Direct Engagement

Use email and SMS to reach existing customers with personalized BFCM offers. According to Omnisend, SMS campaigns boosted orders by 12.3% last year.

4. Optimize Ad Scheduling

Run ads during peak engagement times based on historical data. Ad scheduling maximizes visibility without increasing your overall budget.

5. Monitor and Adjust in Real-Time

Keep a close watch on ad performance. Pause underperforming ads and reallocate budgets to high-ROAS campaigns to keep your budget working efficiently.

These key strategies will help you drive results without breaking the bank. Let’s make this BFCM your best yet!

#3

Psychological pricing examples to boost conversions

Using psychological pricing isn’t just clever—it’s proven to boost sales by tapping into how customers think. Shoptimized covers effective pricing strategies like charm pricing, price anchoring, and decoy pricing to help DTC store owners make the most of their listings and drive conversions.

Why this matters: Pricing isn’t only about numbers; it’s a powerful lever to influence buying decisions. Shoptimized’s guide shows how small shifts in price presentation can make products feel like better deals, leading to higher sales without slashing prices.

How to apply it today: Try out a few of these strategies to see what resonates with your customers:

• Charm pricing: Drop the price just below a round number, like $49.99 instead of $50. Studies show customers perceive it as a much better deal, even though it’s only a slight difference.

• Price anchoring: Display a higher original price next to a discounted one to highlight the savings. This frames the lower price as an opportunity customers don’t want to miss.

• Decoy pricing: Add a third, slightly pricier option to make the middle-priced option more appealing. This gives customers a “goldilocks” choice, where the mid-tier product feels like the best value.

#3

Essential industry reports founders should explore

I recently discovered a collection of industry reports that can provide invaluable insights for you. These resources delve into current market trends, consumer behaviors, and innovative strategies that can directly impact your business.

By tapping into these insights, you can better understand what drives your customers' purchasing decisions, optimize your promotional strategies, and stay ahead of competitors. This knowledge empowers you to make informed decisions that enhance your product offerings and marketing approaches, ultimately leading to increased sales and customer loyalty.

Don't miss out on the opportunity to leverage these insights for your business.

📰IN THE NEWS

👉 How Small Businesses Are Leveraging Tech to Stand Out in eCommerce Crowd
Small businesses are using technology to enhance their eCommerce presence and compete with larger retailers. With 61% adopting AI tools, founders can leverage these innovations to improve customer experiences and drive success.

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.