Tuesday, Nov 26

🚨 In today’s newsletter 🚨

• 7 Real-Time Optimization Tactics You Should Be Mindful About

• Winning email campaign strategies for your DTC brand

• Shopify’s President on a shopping spree?

• Get Your Team Booked on 3.8 Million Podcasts Automatically

• Latest News: Passkeys gain traction among ecommerce shoppers and more

  Let's dive into it! 👇

#1

7 Real-Time Optimization Tactics You Should Be Mindful About

1. Monitor the Right Metrics Frequently 📊

Focus on the key metrics that drive performance, and check them multiple times a day.

CTR (Click-Through Rate): Shows how engaging your ad is. If it’s below 1.25%, your creative or copy might need a refresh.

ROAS (Return on Ad Spend): Evaluate profitability. If ROAS drops below your breakeven point, pause and reassess.

Conversion Rate (CVR): Low CVR could indicate a problem with your landing page, pricing, or checkout process.

Pro Tip: Use tools like Meta Ads Manager or Google Ads real-time dashboards to stay updated on performance.

2. Shift Budgets to High-Performing Campaigns 💸

When certain campaigns or ads outperform others, double down on them.

Pause underperforming ads to save budget for what’s working.

Reallocate spend to campaigns with a higher ROAS or strong CTR.

Pro Tip: Don’t hesitate to increase budgets for top-performing ads but do so gradually (10-20% increments) to avoid disrupting algorithmic optimization.

3. Refresh Ad Creatives to Avoid Fatigue 🎨

During BFCM, audiences see ads repeatedly. Prevent ad fatigue by rotating creatives.

Use Dynamic Creative Ads to automatically test variations of images, videos, headlines, and CTAs.

Refresh your ad copy with urgency-driven language like “Sale Ends Tonight!” or “Only a Few Hours Left!”

Add customer testimonials, reviews, or UGC (User-Generated Content) to keep ads authentic and engaging.

Pro Tip: Monitor ad frequency—if it exceeds 2-3, consider introducing fresh creatives.

4. Optimize Your Landing Pages 🌐

Even if your ads are performing well, a poorly optimized landing page can kill conversions.

Check your landing page load times—aim for under 2 seconds.

Highlight your offer clearly above the fold. Shoppers should see the deal without scrolling.

Test different CTAs, like “Shop Now” vs. “Grab the Deal,” to see which drives better conversions.

Pro Tip: Use heatmaps (via tools like Hotjar) to identify where visitors are dropping off and make quick fixes.

5. Retarget Engaged Users in Real Time 🎯

Don’t let warm leads slip away. Target users who clicked but didn’t purchase.

Set up dynamic retargeting ads showcasing the exact products they viewed.

Offer a small, time-sensitive incentive like “10% off if you complete your purchase in the next hour.”

Retarget cart abandoners with free shipping or extended discounts.

Pro Tip: Use countdown timers in retargeting ads to create urgency.

6. Keep Testing & Scaling Winners Faster 🔄

BFCM is the best time to gather data quickly—use it to refine your strategy in real time.

Run A/B tests on different ad variations (headlines, CTAs, visuals).

Experiment with new audiences, like lookalike segments of high-value customers.

Test ad placements to see where your audience engages the most (e.g., Instagram Stories vs. Facebook Feed).

Scale the winners effectively.

7. Stay Agile and Ready to Pivot 🚀

Flexibility is your superpower during BFCM. If something isn’t working, pivot quickly.

If a deal isn’t resonating, introduce a flash sale or bundle to re-engage interest.

Track competitors to identify trends or opportunities you might have missed.

Be proactive—don’t wait until the end of the day to make changes; act in real time.

#2

Winning email campaign strategies for your DTC brand

Email’s not outdated—it’s a goldmine for DTC brands when done right. This blog breaks down some solid email campaign strategies that actually work, from launching new products to sending personalized offers that get customers clicking.

Why this matters: Email is your chance to have a one-on-one conversation with your audience. Nail it, and you’re not just making a sale; you’re building trust and loyalty.

What you can do right now:

• Personalize your emails: Use customer data to send tailored offers and product suggestions

• Segment your audience: Target specific groups with messages that speak directly to them

• Write killer subject lines: Make your subject line so good, your audience can’t help but open the email, but don’t forget to split test continously!

• Keep your CTAs clear: Don’t make them guess what to do next—make it simple, direct, and most importantly, don’t ask them to do multiple things, just one!

#3

Shopify’s President on a shopping spree?

The President of Shopify seems to be in some mood to shop, so may be you can share your brand, what it does, and probably recommend other brands you like.

The tweet has over 100K+ impressions, meaning, if others like what you share, you may have more buyers lurking around the comments!

#4

Podpitch

Get Your Team Booked on 3.8 Million Podcasts Automatically

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

Get your FREE personalized demo!

#5
📰IN THE NEWS

👉 Passkeys gain traction among ecommerce shoppers  

Passkeys are transforming e-commerce, offering secure, passwordless logins that major players like Amazon, PayPal, and Walmart are already adopting. This tech simplifies access and enhances security for users and businesses alike.

👉 Walmart updates virtual store with seasonal shopping features

Walmart Realm introduces four festive, holiday-themed virtual stores, blending TikTok and Pinterest-inspired trends with curated gift guides, AR previews, and a Wish List tool for an engaging shopping experience.

B2B Advertisment Opportunity

If your tool/service can help 51,814 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and Ibhrahim our DTC expert will answer your questions within the newsletter.