Tuesday, Nov 19

🚨 In today’s newsletter 🚨

• How NOOMA Scaled to $5M+ with Influencer Partnerships

• Your Emergency BFCM Ad Strategy: What to Do If You’re Not Ready

• Is your checkout flow conversion-friendly?

• Ibrahim’s Nuggets: Current Strategies Fueling DTC Growth

• How a Thrilling Murder Mystery Brand Boosted Conversions by 140%

• Latest News: Walmart thrives on a seamless e-commerce experience, while Quarden Token is improving e-commerce payments with blockchain technology

  Let's dive into it! 👇

#1

How NOOMA Scaled to $5M+ with Influencer Marketing: A Step-by-Step Guide

NOOMA, the organic sports drink brand, achieved over $5M in revenue using influencer marketing. Here's how they built a smart, scalable influencer strategy—without overspending.

Step 1: Finding Influencers That Care About Your Brand
NOOMA focused on influencers who genuinely believed in their product, not just large followings.

Step 2: Understanding the Influencer’s Audience
NOOMA ensured the influencer’s audience was health-focused and aligned with their values.

Step 3: Reaching Out with a Personal Touch
NOOMA personalized their outreach. They did not just send a generic message to all the influencers.

Step 4: Managing Different Types of Partnerships
NOOMA used a mix of product seeding, affiliate deals, and paid partnerships to drive awareness and sales.

1. Product Seeding: For newer influencers or inbound interest

2. Affiliate Partnerships: Commission-based model

3. Paid Partnerships (Retainers): For larger, well-aligned influencers

4. Hybrid Models: Mix and match different partnership types to create custom arrangements

Step 5: Streamlining the Partnership Process
NOOMA used SARAL to manage influencer relationships, communications, and product shipments all in one place.

NOOMA’s influencer marketing strategy shows how you can scale efficiently by focusing on authenticity, diversifying partnerships, and using the right tools to streamline everything.

While you can search for and reach out to influencers manually, SARAL can save you a ton of time.

#2

Your Emergency BFCM Ad Strategy: What to Do If You’re Not Ready

Let’s face it—BFCM is right around the corner, and if you’re not fully prepared, it’s easy to feel overwhelmed.

But don’t panic!

With the right strategy, you can still make the most of this shopping frenzy without overhauling your entire campaign.

Here’s your last-minute, high-impact BFCM ad strategy to get ready and drive results:

1. Focus on Retargeting Your Warm Audiences 🎯

When time is tight, warm audiences are your best bet. They already know your brand and are more likely to convert.

Who to Target: Past customers, website visitors, and social media engagers.

What to Do: Launch retargeting ads showcasing your best deals or personalised product recommendations.

Why It Works: Warm audiences convert faster with less ad spend, making them a quick win for BFCM.

2. Use Existing Creative with a BFCM Spin 🎨

No time for a photoshoot or new videos?

No problem. Repurpose your high-performing creatives with a seasonal twist.

Add text overlays like “Black Friday Deal!” or “Only 48 Hours Left!”

Update your CTAs to reflect urgency: “Shop the Sale Now” or “Don’t Miss Out!”

Adjust visuals to include festive elements like holiday colors or gift themes.

3. Simplify Your Targeting for New Audiences 🌎

Reaching new audiences during BFCM is a challenge—but not impossible.

Use Lookalike Audiences: Build lookalikes based on your past purchasers or top website visitors.

Go Broad: If you lack time to refine targeting, let Meta’s AI optimize your ad delivery.

Keep Offers Simple: Highlight a single best-seller or an irresistible bundle.

4. Leverage Email and SMS

Your email and SMS lists are goldmines for quick BFCM wins.

Email Campaigns: Send teaser emails now to build anticipation, followed by deal announcements during BFCM.

SMS Blasts: Use SMS for real-time updates like “Flash Sale Ending Soon!” or “Limited Stock Alert!”

Why It Works: These channels are direct, cost-effective, and deliver instant results, especially for loyal customers.

5. Prioritize Ad Placements That Convert 📱

Not all placements are created equal, especially when time and budget are limited.

Focus on Instagram Stories, Facebook Feed, and Instagram Reels, which are proven to drive engagement during BFCM.

Test Dynamic Product Ads to showcase personalized recommendations without extra effort.

Pro Tip: Monitor Performance Like a Hawk 🔍

With limited prep time, you need to stay on top of ad performance.

Check ROAS, CTR, and CPM frequently and reallocate budgets to top-performing campaigns.

Pause underperforming ads quickly to save your spend for what’s working.

#3

Is your checkout flow conversion-friendly?

A lot of the brands we speak to, make the mistake of over obsessing on acquiring new customers Vs trying to figure out why they have such high Customer Acquisition Cost (CAC). One of the simplest reason I can think of is the fact that your funnel is broken, and there are a good number of potential customers dropping off at certain point, and checkout design can be one of them.

Your goal should be to make it absolutely frictionless for a customer—right from clicking that ad to landing on a LP, checkout, post-purchase flows, etc.

#4

Ibrahim’s Nuggets: Current Strategies Fueling DTC Growth

Hyper-personalization, sustainability, and social commerce are reshaping the industry. These trends are helping brands connect with customers and drive growth.

Why this matters: These strategies are driving real growth. By embracing them, you can build stronger customer loyalty, increase conversion rates, and position your brand as forward-thinking and customer-centric.

What you can do right now:

• Make it personal: Use customer data to recommend products, craft super-targeted emails, or create shopping experiences that feel just right for each person

• Go green: Think about eco-friendly packaging, transparent sourcing, or any sustainability effort that speaks to your customers' values (GenZ are huge on this!)

• Own social commerce: Tap into tools like Instagram Shopping or TikTok’s in-app purchases. Be where your audience is hanging out and make it ridiculously easy for them to buy!

#4

How a Thrilling Murder Mystery Brand Boosted Conversions by 140% with Its First OOH Campaign

Hunt A Killer, a thrilling murder mystery game brand, launched its first-ever out-of-home (OOH) campaign, they turned to OneScreen. The goal? To increase brand awareness and drive new subscriptions in Austin—a city known for its love of immersive experiences.

The campaign leveraged high-impact formats like digital billboards, pedestrian posters, and bus transit ads, all designed to spark curiosity and immerse audiences in the mystery

And the results?

• 140% increase in conversions

• 95% boost in website visits

• 70% rise in brand recall among surveyed audiences

The secret to their success? A calculated approach to outdoor advertising that combined: Location-based strategy, Creative messaging, and Diversified ad placements.

Data from the campaign revealed key insights:

• Transit ads performed exceptionally well for reaching mobile audiences.

• Digital billboards near entertainment hubs drove higher website visits.

• Sequential OOH messaging created a layered storytelling effect, keeping the audience engaged at every touchpoint.

For Hunt A Killer, this campaign wasn’t just a thrilling debut—it was a milestone. With measurable results and actionable takeaways, the brand has a proven roadmap for future OOH campaigns.

The folks at Onescreen are giving away a free OOH Plan to see how your DTC brand can benefit by adding real-life OOH ads to your BFCM promotional mix.

#5
📰IN THE NEWS

👉 The secrets of Walmart’s success? Groceries, low prices and a popular e-commerce platform.
Walmart's success shows that a seamless, customer-friendly shopping experience and competitive pricing are key to driving growth. Whether you sell groceries or not, focus on making your platform easy to use and keep prices attractive to build customer loyalty and retention.

👉 Quarden Token: Revolutionizing E-Commerce with Blockchain Solutions
Quarden Token is using blockchain to offer faster and more secure transactions. This could reduce your costs, enhance payment efficiency, and improve the customer experience.

B2B Advertisment Opportunity

If your tool/service can help 50,808 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and Ibhrahim our DTC expert will answer your questions within the newsletter.