Tuesday, Nov 12

🚨 In today’s newsletter 🚨

• 2 Major black Friday trends in 2024

• 4 Tips to repurpose your performing ads to BFCM campaigns

• Out-Of-Home advertising made easy and measurable

Let's dive into it! 👇

#1

Early Trends from Black Friday

A recent study by Particl reveals two major trends shaping Black Friday and Cyber Monday (BFCM) 2024: brands launching promotions earlier than ever and ramping up email frequency to stay top-of-mind.

Early Promotions Are Here to Stay
In 2024, early sitewide discounts have surged by 375% compared to 2023, with brands testing pricing strategies and capturing early holiday shoppers before Black Friday even hits. This shift helps front-load revenue, manage cash flow, and mitigate risks from supply chain disruptions.

Email Frequency Matters More Than Ever
The same study also found that brands sending six or more emails per week saw the highest revenue shares during the pre-BFCM period. With email marketing offering a 4,000% higher conversion rate for automated campaigns, daily emails helped brands maintain visibility and create urgency among high-intent shoppers.

These strategies are driving impressive results. In fact, early promotions have already pushed sitewide promotional sales to $55.4M by November 2024 — a significant increase from last year. By optimizing email frequency and starting promotions earlier, brands are seeing higher engagement and better sales performance.

Actionable Takeaway: If you haven’t already started your BFCM promotions or adjusted your email strategy, now’s the time to get moving. The brands that started early are already ahead.

Get a deeper look at how these strategies are reshaping the season — don’t miss out on the full insights.

#2

4 Tips To Repurpose Your Performing Ads To BFCM Campaigns

BFCM is coming up fast, and you don’t always need to reinvent the wheel.

The most effective approach is to take what’s already working in your ads and supercharge it for the BFCM rush.

Here’s how to turn your existing high-performing ads into powerhouse BFCM campaigns with a few strategic tweaks:

1. Add a BFCM Twist to Your Creative 🎁

Give your best-performing ads a seasonal makeover by adding BFCM-specific elements like “Black Friday Sale” banner/announcement bar.

This simple change grabs attention and gives a fresh vibe without altering the core message that’s already resonating with your audience.

Eg: https://app.tryatria.com/ad/m1238986150555362

2. Emphasize Discounts with Price Drop Graphics 📉

Take your top-performing product ads and overlay them with striking price drop visuals.

For example, if an ad has been successful without discounts, add a bold “Black Friday Price!” sticker to attract more attention and reinforce the value.

Pro Tip: Highlight the original price versus the BFCM price to make the discount stand out even more, tapping into viewers’ desire for great deals.

Eg: https://app.tryatria.com/ad/m1762522440952064

3. Create a BFCM Bundle with Multiple Products 📦

If certain products are already performing well, group them into a BFCM-exclusive bundle.

Repurpose visuals of each product into a new “Ultimate BFCM Bundle” ad, showcasing the value of buying them together.

This drives higher AOV (average order value) and offers a fresh way to present popular products.

Pro Tip: Add copy like “Save more with our exclusive bundle – only this BFCM!” to create a sense of exclusivity around the deal.

Eg: https://app.tryatria.com/ad/m1584865235460246

4. Make Your CTA BFCM Specific:

Finally, tweak your Call-to-Action to reflect the urgency of BFCM.

Change a simple “Shop Now” to something seasonal, like “Shop Our Black Friday Deals” or “Claim Your BFCM Savings.”

This adds urgency and makes viewers feel they need to act fast to grab these limited-time deals.

Pro Tip: Add a countdown timer within the ad to show exactly how much time is left for BFCM savings.

Eg: https://app.tryatria.com/ad/m398954816501286

#3

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