- DTC Daily
- Posts
- Tuesday, May 23
🛍️ This FTC rule would impact e-comm subscriptions
📰 TL;DR - A proposed FTC rule would have a big impact on any brands that offer subscriptions. The “click to cancel” rule would make it so that canceling a subscription must be as easy as the initial subscription. Ideally, that means one easy click. This means customers shouldn’t have to call or email or deal with customer support to simply cancel.
💡 Insight - I completely support this, and not just as someone who shops online. Having a complicated cancellation process is bad for your brand and no way to build a relationship with customers. The strength of your sales and brand should be based on great products and great customer service — not making it difficult to cancel. Hopefully you don’t need a rule like this to make good choices for your customers.
📈 How Feat increased their net revenue by 13%
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🔥 3 video ad formats to try
📰 TL;DR - If you need some fresh inspo for video ads, here’s some tips from Social Savannah. She recommends trying:
Vlog style
Comparisons
Negative hooks
Here are the Top 3 Ad Formats you need in your ad account:
#1 Vlog Style - The model should be talking directly to the camera, filmed like a Youtube Vlog. Very organic, not too pushy/sales-y, should come off as if your friend is giving an organic review of her favorite product
— Social Savannah (@social_savannah)
4:45 PM • May 22, 2023
She also provides examples for each ad format, so you know exactly what to do.
💡 Insight - First, if you don’t already follow her, Savannah is a must follow on Twitter. Also, I definitely think the vlog-style format she mentions is becoming a dominant style for ads on TikTok. It has the vibe of UGC, which always reads as more authentic, especially on TikTok. All these formats are great to try even as regular content on TikTok, Reels, or Shorts.
🛒 New DTC rug brand opens to new customers
📰 TL;DR - Ernesta is a new DTC rug brand, brought to you by some former Peloton employees. What’s different about this brand is it offers custom sizing. You can also start with a sample box for $50 — if you buy, that $50 go towards the purchase of a rug. It was initially in a soft launch, open to only 3,700 zip codes. Now it’s expanded to 30,000.
💡 Insight - There are two interesting things here. First, the limited offering at this stage builds anticipation and also gives the brand the chance to work out kinks. Customizable products are a whole different ball game, and I imagine they’re going slow to make sure it can truly scale. The sample box is also an interesting idea. Yes, it slows the path to conversion but between that and getting custom sizing, I can see return rates being very low.
🛠️ Things worth checking out
😎 INFLUENCERS - minisocial the go-to micro influencer solution for Native and Hydrant, brands get reach & fully-licensed UGC. Get 15% off your first campaign here.
♻️ RESALE - Wondering which brands are in resale and which brands are offering it as a service? This list has ‘em all.
🚨 TRENDS - Google Trends is a super helpful tool for many aspects of your business. Read a guide all about it here.
📧 AI EMAIL - Is there anything AI can’t do? Read all about how to use AI for email marketing in this guide.
🧃 SERENA WILLIAMS - The tennis star’s pain relief and performance products are coming to a Walmart near you. Read more here.
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