Tuesday, May 16

👀 Is social commerce coming to Reddit?

📰 TL;DR - Some sleuthing by Dididay reveals that Reddit has its eyes set on expanding its offerings to e-commerce. Reddit has posted jobs for “senior product manager, ads marketplace: e-commerce” and a “senior commerce and measurement partnerships manager,” which strongly indicates that changes are coming. This tracks with other changes to the platform in recent years. When will this happen? That’s harder to say.

💡 Insight - Reddit has gone through great pains to clean up its image, often in ways that have annoyed its very large and loyal user base. It only makes sense that e-commerce is on the horizon. Other social platforms are still struggling with social commerce, so it will be interesting to see Reddit’s take. It definitely has an advantage though — theoretically, you’d be able to target very niche, but very engaged communities.

➡️You can read the article here...

😍 The urge to splurge

📰 TL;DR - A survey from Deloitte shows that retail therapy really does lift our moods. They found 80% of shoppers surveyed made at least one splurge purchase in the last month in the pursuit of lifting their moods. That’s despite the fact that only 42% said they could afford that purchase. As you might expect, the amount spent correlates to income, with higher earnings going for splashier pick-me-ups. However, the preferred category to spend in was universal: food and beverage.

💡 Insight - There are two things I’m thinking here. One is that “treat yoself” episode of Parks & Recreation (my personal motto when I feel spendy). The other is how to use this in marketing. Good product marketing hits on an emotion, and the “treat yourself” message is a strong one. This would definitely apply to food and beverages, but also to any item that’s not a life necessity but a delightful treat.

➡️You can read the article here...

👂🏼 13 social listening tools

📰 TL;DR - Here’s a roundup of 13 social listening tools. Social listening, if you’re new, is monitoring and analyzing how your brand is being discussed on social media. These platforms typically come with a cost, so it’s a good idea to compare some options. They also offer some free tools, like simply using Twitter’s search function.

💡 Insight - Social listening is, in my opinion, a crucial operation. Not everyone who talks about your brand online will tag you, making it more difficult to track what’s being said. At a base level, especially if you’re small, setting up lists in something like Hootsuite is a good first step, but you’re bound to miss stuff. Social listening can help you find UGC, reviews, or complaints. All need your attention, so don’t miss ‘em.

➡️You can read the article here...

👖 Fabletics opens campus shop

📰 TL;DR - Fabletics has quite a number of retail locations already, but they’ve now opened one at the University of Southern California, its first on-campus location. They’re starting with their usual range of products, but plan to add USC-branded apparel this fall when students return. No Yitty, though, which seems like a missed opportunity.

💡 Insight - There’s been a trend of brands zeroing in on college campuses, both for retail outlets and marketing campaigns. Some have even officially partnered with schools in exclusive deals. Campuses are captive markets, and even Target has taken notice. While you may not have the funds for a retail location, think about how you can use marketing to target students.

➡️You can read the article here...

🛠️ Things worth checking out

 📈 ROI* - Join Five The Label and others that achieved a 7x ROI with Particl. Analyze your competitors' sales inventory and product data. Get 15% off here.

👋 INFLUENCERS* - Save up to 125 hours per month by preparing, running, monitoring, and analyzing your influencer marketing with BUZZGURU, the all-in-one influencer marketing platform!

🫣 META - Remember the big outage and overall snafu in April? Well refunds have started rolling out. Here’s how to check.

♻️ RETURNS - Here’s a piece about how to reduce returns, because we all hate returns. Read here.

🛍️ CPG - Many CPG brands are giving up DTC and returning to retail. Read why here.

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