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- Tuesday, May 14
Tuesday, May 14
đŁ Running a B2B and want to reach 33,441 DTC Brands? Start here
Ask Ibrahim: If you need advice for your business, ask our DTC expert here
Hi everyone,
The key to success is trying different things, identifying what's working, and then doubling down on it.
So keep implementing the strategies in this newsletter and trying some of the tools, and I promise you, things are going to work out for you.
All right, letâs get into it.
11 Ways to Boost Your Click-Through Rates
Ibrahimâs Nuggets: Helpful hacks in Meta ads
Top 3 Latest News: Robots Are Coming to E-commerce SMBs and more
Letâs get into itđ
WHATâS HOT ON SOCIAL MEDIA
If you came to us asking to write the copy for this brand, we wouldâve never written something like this. And because this matches the personality of the Founder, this might either perform extremely well, or it could slightly backfire, but we can all agreeâitâs bold! đŤĄ
This is what Ibrahim means, when he says, âsometimes youâve gotta do a few things yourself, because youâre meant to do it better than anyone elseâ đ
As a Founder of the brand, if you hire a storyteller, thatâs fine to fill the content calendar, but if you, as a Founder, can create content and spread your stories and messaging, now thatâs powerful, and the right audience would eventually connect with you.. đ¤
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CTRs
11 Ways to Boost Your Click Through Rates
1. Make message-driven ads - Use laser focused messaging to attract the eyes of right set of audience.
Example: âBy subscribing to DTC Daily, You get actionable tips, insights and resources that can sky-rocket your ecommerce business growth.â
2. Pick Aesthetic Images - A great picture says a thousand words. Choose clear, attractive images that grab attention.
Example:
3. Use Eye-Catching Colors -
Go against the odd, use colors which arenât generally used. Make sure you integrate in your brand book and not just in your ads.
Example:
4. Use Numbers in Headlines - Numbers draw attention. They can make people want to learn more.
Example: Remember this emailâs subject line? â11 Ways to Boost your CTRsâ
5. Personalise the Ads - Customers just want to know âWhatâs in it for me?â
So, ensure you frame your ads around your customer. (Even this sentence is about âyouâ)
6. Focus on Benefits - An extension of the above point, always focus on benefits over features.
Example:
Instead of: âOur new moisturiser is effective, healthy, and perfect for your skinâ.
Say: âOur Cream cleans your pores, moisturizes your skin, and adjusts to your skin typeâ.
Instead of: âOur shirt fabric is made out of german-technology materialâ
Say: âStay odour free even after 3 days with our shirtsâ.
7. Create for Mobile - 90% of your customers are viewing your ad on mobile. Use 1:1 or 9:16 formats for ease of viewing.
8. Show youâre Trustworthy - Social Proof is a crucial element to get your customers to trust you. However, instead of only showing the testimonies, ensure to show your products along. Works great for Bottom Funnel.
9. Keep it Short and Sweet - If you have read this email this far, its coz all my sentences are short and sweet. Arenât they?
Speak on point with minimal words.
10. Show Faces - When I say faces, its not the stock images/videos Iâm talking about.
I mean:
The faces behind the brand - You and Your team
The faces who bought your products - Customers,
The faces who affiliate your products - Influencers
11. Use Emotional Cues - This one topic is a masterclass in itself. While I can go on and on, I recommend to read this descriptive blog for details and references.
IBRAHIMâS NUGGETS
Hi!
Hope youâve had a great start to the week so far. Yesterday, we discussed on how you could lower your returns, and today, weâll touch base on a few things related to Meta!
If youâre struggling with Meta Ads, these 8 hacks can be helpful:
Create 5 different ads from a single ad
Take your best performing creative
Note 5 different sales angle your audience could resonate with
keep the ad same, just change the first 4-5 seconds in the creative
While producing new creatives is important to avoid ad fatigue, you donât need to always produce everything from the scratch. You can find winning ads among the winning ads too!
Want to check comments on your ads in a blink of eye?
Go to ads
Select the ad you want to check comments on
Press Ctrl+Y
It'll open performance chart on the side panel
You can check ad performance, ad comments & much more..
Want to keep the social proof (likes, comments, shares) of your ad when using it for another campaign?
Use the post ID of the ad instead of recreating it
Whenever youâre using the same ads, donât just duplicate it. Instead, use its post ID, and Itâll help you to get all the social proof in one ad
I know this sounds simple, but it can hugely impact the performance of your ads. Social proof really matters!
Once youâre done creating your campaign:
Go through campaign, Ad-set, Ads, again
Check budget, location, and targeting
Check headline, primary text, UTM parameter & links
Even a single mistake can ruin your whole campaign, so double-check everything
Try creating 2 ads, everything same, just change the initial hook
Try 2 hooks:
Hook #1: Need age-appropriate clothes to feel fashionable?
Hook #2: Tired of âOld Lady Fashionâ options?
These hooks can definitely be better, but Iâm just putting them here for the sake of this example to give you an idea
Same ad, just different hooks
Interesting thing is, theyâll perform differently almost all the times
Want to see which demographics are performing the best?
Use the Breakdown tool
Select the campaign, ad set, or ad and click âBreakdownâ at the top right screen
You can breakdown performance by:
Age
Gender
Country, etc.
Switch features of products to benefit
Instead of: âOur new cream is effective, healthy, and perfect for your skinâ.
Say: âOur Cream cleans your pores, moisturizes your skin, and adjusts to your skin typeâ
People donât buy features, they buy benefits
Likewise, when someoneâs buying a lottery ticket, all theyâre buying is the hope..hope to win a million dollars, and thatâs the benefit of buying the ticket!
Testing
NEVER stop testing
If you want to scale, you could be losing money initially in testing new audiences, creatives & landing pages, and thatâs okay, as long as you know your numbers
Itâs like youâre investing for future returns, but just like the market, the returns are never guaranteed, and thatâs a risk you should be willing to take if you run a DTC business
If you donât have the budget to begin with, you can always start with organic marketing
Alright, thatâs it for today.
Iâll see you tomorrow inside the Wednesday deep dive!
IN THE NEWS
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Future of eCommerce: Emerging Technologies Shaping Online Retail in 2024
Have any questions that you need help with?
Ask here - and look out for Fridays Issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here