- DTC Daily
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- Tuesday, June 27
Tuesday, June 27
Today's DTC news, tips, & tools you need to know
🎁 Gift giving is changing in e-comm
📰 TL;DR - There was once a pretty forumalic approach to gift options in e-comm and it was one-size-fits-all gift sets and a checkbox for gift wrap. But people expect more now. This piece digs into how brands are now offering more bespoke options, such as allowing shoppers to curate their own gift boxes and more customizable wrap options. Also popular: “mini” sets so your giftee can get that beauty counter experience.
💡 Insight - Having a gift section on your site is a smart idea no matter what, but having customizable options is key. I feel like with social media, gifting has taken on a new life, too. Like brides curating adorable gift boxes for their bridal party, for example. Make your options flexible and, if you have the capacity, offer more selection when it comes to making it all look cute (and charge for it!). This piece also makes the very good point about how package arrival times are even more important when something is going to be a gift.
🩵 Kindness matters
📰 TL;DR - Here’s something you may not have thought about — how kind is your brand? A survey found that 6 in 10 people have refused to buy from a brand they perceived as unkind. As well, 8 in 10 said they prefer to purchase from kind companies. Of course that begs the question — how does a brand be “kind”? Well, survey says its integrity and honesty, good prices and service, brand image, and environmental impact.
💡 Insight - Kindness is certainly a strange metric but when you think about it, this pans out. We know that customers appreciate a positive customer service experience, and I think being kind in that sense includes positive sentiments in your text and an upbeat attitude, in addition to good service. We also know that many shoppers really appreciate a brand with strong social and ethical values, which you could also call kind.
🤖 Even more ChatGPT prompts and plugins
📰 TL;DR - I see what you guys click on, and I know you love this stuff! This piece has ChatGPT prompts and plugins specifically tailored for e-commerce entrepreneurs. The plugins are especially interesting because they take what is already a process that saves you time and makes it even more simple. For example, there’s one here that can summarize a web page, and another for keywords. The prompts range from social media creation to analytics to e-comm staples.
💡 Insight - I like that this gets a bit more in depth into leveling up your AI game by combining plugins and prompts. The gift of AI is really freeing up hours in your day. Rather than spending time on tedious tasks, these prompts can do that hard work for you. And you know as well as I do that when you’re running a business solo, every precious minute matters.
👩🏼🦰 How to use influencers effectively
📰 TL;DR - Here’s a great guide about how to use influencers as part of your marketing strategy. It has some great stats up front — like did you know 40% of people seek out recommendations for products on social media? Or that 93% of marketers work with influencers? This goes through how to make a campaign from start to finish including the very important step of finding the right influencers to work with.
💡 Insight - I wanted to emphasize the part about picking the right people to work with because it’s critical. It may seem attractive to blow a ton of money on a huge name, but the truth is that engagement rates are generally higher for smaller accounts. You’re better off with a small influencer who has high engagement (not just likes, but comments and shares!) than a megainfluencer who people tend to actually just breeze past. As well, influencers can be found in any niche you can think of, so do your research.
🛠️ Things worth checking out
🔥 UGC - High-quality UGC with ease! Insense has a marketplace of vetted UGC creators and micro-influencers ready to work with you. Get $200 off your first campaign here.
💌 EMAIL - Boost your e-commerce sales with 'Make It Rain'! Learn email list strategies, persuasive copy, revenue-generating campaigns and more. Get your FREE copy.
👀 AI - Social media is undergoing an AI makeover. Learn what that means for your marketing strategy here.
📈 TRENDS - Read Ad Age’s latest roundup of DTC marketing news and trends.
📸 INSTAGRAM - Check out this guide about how to launch a new product on Instagram.
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