Tuesday, June 25

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WHAT’S HOT ON SOCIAL MEDIA

What kind of creatives do you think it is?

You guessed it right, the ones with social proof, but it’s not just blatant reviews, you need to optimize it a bit, and that’s what Ash talks about in this Twitter thread.

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Give Your Product Page (Fashion) a Makeover with These 6 Quick Tips

Hello Fashionistas!

If you are creating or in the process of revamping product pages, spruce up your product pages with these simple yet effective tweaks that will turn those casual browsers into loyal buyers.

1. Wishlist Wonder: Pop a Wishlist button on there! It’s like bookmarking dream outfits for later, boosting your chances of them coming back to buy.

2. Breathe with White Space: Less mess, more appeal. Clean spaces around your products mean happier, more focused shoppers.

3. Snappy Descriptions: Who reads long stories when shopping? Break it down—bullet those key points and keep it snappy.

4. Size Matters: Avoid size mix-ups. A clear size chart right where your sizes are listed helps everyone pick the perfect fit the first time.

5. Visual Fit Guide: Link images showing how sizes fit. It’s like a virtual fitting room!

6. Easy-Peasy Returns: Highlight your returns policy right by the ‘Add to Cart’ button to keep them confident.

Simple changes, major impact!

IBRAHIM’S NUGGETS

Heyy!

I’ve been receiving a lot of feedbacks and questions of lately—appreciate you all taking time to read, sharing your feedbacks and engaging with the newsletter—means a lot!

Alright, today we’ll talk about ads. I think about ad creatives a lot. I save a lot of ad creatives. My team makes a lot of ad creatives. And guess what my favourite ad is?

The one that brings in the most money.

I’m a guy that likes to focus on the blend of brand + performance play—because to build a successful brand, you need both—and you shouldn’t have to choose between one.

I’ll share a few interesting ad creatives below, and you can click each of the ads to see the URL that’s been linked to the creatives. The landing pages are a huge factor in ad creative performance as I’ve been preaching, so try studying the landing page pairings!

1. Rosewater House

   • This ad has been running since February 16th (still active, good sign)

   • Notice, you can't even tell what it's advertising for sure—that's how subtle it is!

   • Subtle = native = organic = even though it's paid = very good thing

2. STETSON

   • This ad has been running since May 17, 2023! (still active, good sign)

   • Maybe you don't have a store, but could you photograph 10 of a single SKU in your warehouse?

   • Set it up all pretty and have it stand out against the background? I think you should give it a try

3. Murad

   • This ad has been running since May 3, 2024 (still active, good sign)

   • It's a comparison this vs that ad style, but interestingly, both products are from the same brand (Murad)

   • Take this as a sign to start the quiz funnel at the ad level, not just the landing page level

   • The landing page surprises me though. It leads to 1 of these products, not to a collection style landing page that shows both—with info on each. I think that could work even better. Murad, if you’re reading this, please give this a try :)

4. Clutch

   • This ad has been running since April 18, 2024 (still active, good sign)

   • Good use of stock imagery

   • 1 of the ONLY static ads active in the account... good sign for this static style

   • Leads to a travel style landing page (it literally says travel in the URL itself)

   • Makes sense though, because the copy speaks to carry on and it shows the phone on a hell of an adventure

Alright folks, that’s it for today!

Have any questions? Ask here.

IN THE NEWS

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.