Tuesday, June 11

🗣 Running a B2B and want to reach 39,184 DTC Brands? Start here

Ask Ibrahim: If you need advice for your business, ask our DTC expert here

WHAT’S HOT ON SOCIAL MEDIA

Some really interesting updates that can be useful, so we didn’t want you to miss out on them.

Click here to read the entire thread.

RELAY

LIVE PANEL: How to Win Through Smart Business Finance

No one ever said that running a small business was easy. But when business owners, tech leaders, and financial advisors come together to share their knowledge, it can spark new ideas and solutions that empower you to thrive.

On Wednesday, June 12 at 12 p.m. ET, we’re bringing together business leaders from Shopify, Dext, Relay and more, to discuss some of the biggest challenges—and opportunities—facing small businesses today.

You'll walk away with tips on how to build an unstoppable partnership with your financial function and how to unlock opportunities for your business in challenging markets.

META ADS

7 Simple steps to supercharge your Marketing by leveraging Influencers

Hey there, marketing champs!

We all know how influencer marketing has become the most important part of the marketing puzzle for e-commerce brands.

It's because Influencers connect with their followers on a personal level.

Their fans trust their recommendations, making influencer ads feel more real than traditional ads.

If you are getting started, here's how you can leverage influencer marketing in 7 simple steps:

1. Do Your Homework: Research potential influencers thoroughly. Check their engagement rates, audience demographics, and past brand partnerships to ensure they fit well

Look for influencers who share your brand values and have an audience similar to your target market.

Micro-influencers with smaller but highly engaged followers are better than macro-influencers with bigger yet low-engaged followers.

2. Set Clear Goals: What do you want as deliverables? More website visitors or sales?

Define and share your Goal with them beforehand.

3. UGC: The best part about influencers is their content feels real and authentic. Give them the freedom to blend your brand into their unique style. Leverage their authenticity to run whitelisted ads from your business page.

4. Mix Up Your Formats: If Syour Sales objective wouldn't work with an Influencer, ask them to create various types of content—Instagram posts, stories, YouTube videos, blog posts, and more.

5. White-listed Ads: Use influencer-created content in your Meta Ads. It’s often seen as more genuine and relatable than traditional ad creatives.

6. Track and Tweak: Monitor the performance of your influencer campaigns. Watch engagement rates, click-through rates, and conversions to see what’s working and what needs a tweak.

7. Build Long-Term Partnerships: Think beyond one-off projects. Building long-term relationships with influencers can lead to more consistent and impactful collaborations.

Real-World Success Stories

A) Daniel Wellington: This watch brand soared by partnering with Instagram influencers. They provided free watches and unique discount codes for influencers to share with followers, driving brand awareness and sales.

B) Gymshark: Fitness apparel brand Gymshark showcases its products through fitness influencers. By focusing on influencers who genuinely use and love their products, Gymshark has built a loyal and engaged community.

C) HelloFresh: The meal kit company partners with food bloggers and YouTubers to show how easy and delicious their meals are. Influencers share their unboxing experiences, cooking processes, and final dishes, making the product more appealing.

Wrapping It Up..

Influencers can take your ad campaigns to the next level. They add authenticity and a personal touch that traditional ads often lack. You can supercharge your marketing efforts and see great results by finding the right influencers, collaborating on creative content, and leveraging their reach.

Stay influential, stay ahead!

IBRAHIM’S NUGGETS

Heyy, I know Mondays can be quite dreading most often, but I hope you crushed it!

Yesterday, I asked if y’all would be interested in a paid all-in-one GPT4 Prompt playbook, and over 65% people opted for being interested, so I’ll start working on that as soon as possible.

Today, let’s talk about something often underestimated, but immensely powerful: customer feedback. Whether it’s a glowing review or a complaint, each piece of feedback is a potential goldmine for insights that can drive your brand’s growth. Let’s see how we can leverage this feedback effectively..

1. Amplify positive feedback for authentic social proof

Why it matters: In a crowded market, authentic reviews can be the deciding factor for potential customers. People trust real experiences more than polished marketing.

What to do:

• Feature positive testimonials prominently on your homepage and product pages

• Highlight specific benefits mentioned by customers and consider showcasing user-generated content (UGC) to enhance authenticity

• Encourage reviews through post-purchase emails and reward loyal customers with special offers for sharing their thoughts

2. Convert negative feedback into growth opportunities

Why it matters: Negative feedback is not a setback, but an opportunity for improvement. Addressing it effectively can turn critics into your biggest fans, and I’ve seen this happen multiple times at Peel Away!

What to do:

• Create a streamlined process for handling negative feedback

• Respond promptly, offer resolutions, and follow up to ensure customer satisfaction (I sometimes do this myself because I personally find joy in dealing with an angry customer xD)

• Use feedback to identify recurring issues and take corrective action

• Remember, how you handle complaints can be a powerful differentiator

3. Enhance customer experience through continuous feedback loops

Why it matters: Consistent feedback helps you understand evolving/emerging customer needs and preferences, allowing you to tailor experiences that can delight your customers.

What to do:

• Set up continuous feedback loops to gather input at various stages of the customer journey

• Use surveys, follow-up emails, and direct outreach to understand their experiences and suggestions

• Regularly communicate the changes you’re making based on their feedback to show that their opinions truly matter

• You can use as simple as Google forms for this, although Typeforms can receive more submissions due to its UI/UX

• You can also use more fancier tools such as KnoCommerce for this

4. Share customer stories to build a strong community

Why it matters: Sharing customer stories fosters a deeper connection with your audience and helps build a sense of community around your brand.

What to do:

• Highlight customer stories in your newsletters, social media, and website

• Showcase how your products are making a difference in their lives

• Encourage your customers to share their experiences and consider featuring these stories in your marketing campaigns to inspire others

• Don’t forget to take customers’ consent before you use it for marketing purposes, otherwise, before you know it, you’ll be hit with a lawsuit!

The way I see it, feedback is more than just comments—it's your roadmap to building a better, more customer-centric business.

Alright folks, that’s it for today.

PLANABLE

Content collaboration to the next level

Planable is the content collaboration platform that makes working with clients a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it!

One workspace for each client and analytics to have all data in one place. Because we love organized content. And so do you. Experience a faster, smoother workflow that's good for your clients and even better for you.

But don't just take our word for it — try Planable for free.

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.