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- Tuesday, July 9
Tuesday, July 9
B2B Business Marketing Opportunity
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Hey guys,
“Don't be afraid to give up the good to go for the great.”
- John D. Rockefeller
Your Landing page offer decides the AOV. Checkout these 4 examples
Ibrahim’s Nuggets: BFCM Logistics with Your 3PL Partner
Top 3 Latest News: Temu reaches bigger market share in France than Shein and more…
Let’s get into it👇
WHAT’S HOT ON SOCIAL MEDIA
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This is a brutal position to be at, and we know a lot of Founders end up finding themselves in such a position at some point, so if you’re in this position currently, we would 100% suggest getting a job and do this one the side, unless you’ve build a product that’s revolutionary, in which case, you could definitely try approaching investors to raise your pre-seed.
We recommend getting a job just so you could keep fuelling your business, and at some point, when it’s generating enough cash flow, you can focus on it full time.
Thoughts on this? Reply and let us know!
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![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/672c36a9-e7fa-427a-b4c3-ac92ef4d2fc8/Painting_Style_Image_Circle.png?t=1719224631)
Sai - DTC Paid Ads Specialist
Your Landing page offer decides the AOV. Checkout these 4 examples
Bundles or Combos are great ways to enhance your offer and AOV if you are an E-commerce Brand.
Your customer gets the impression that they receive the utmost value for every dollar, and the brand gets to sell more within one go.
Harry, in his Twitter post, talks about 4 brands that are killing it with their offers.
Do check it out.
Ecom owners - if you want to drop your acquisition costs in 2024, test your new customer offer.
Great offers boost AOV and conversions while giving shoppers the feeling that they just secured an amazing deal.
Here are 4 examples of killer ecom offers I've been served recently… x.com/i/web/status/1…
— Harry Molyneux | CRO (@dtcpages)
5:19 PM • Dec 26, 2023
IBRAHIM’S NUGGETS
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/ac5ea9a6-0a8d-4b51-b366-67c7436e4470/Ibrahim_s_DP.png?t=1712050181)
Heyy,
Moving to the nuances of logistics, let’s tackle the next critical aspect for a successful BFCM—working effectively with your third-party logistics provider (3PL). This might seem like back-end Ops stuff, but trust me, it's as front-and-center to customer experience as your marketing efforts.
Understanding holiday cutoff dates
The first order of business? Nail down the holiday cutoff dates. Your 3PL will give you the last possible shipping dates for guaranteed delivery before the holidays. But here's a pro tip: don't just take these dates at face value.
Add a buffer—I recommend an extra 2-3 business days. Why? Because life happens. Weather delays, carrier issues, and unexpected surges in orders and the warehouse can’t fulfill fast enough. I’ve seen it all.
With all the stress during the next few weeks, you don’t need to add anything extra. This buffer isn't just for your peace of mind; it's a critical step in managing customer expectations.
Communicating early and often
Once you have these dates, blast them everywhere—on your website, emails, and social channels. Make it crystal clear: "Order by [Date] to get your stuff in time for the holidays."
As you approach the cutoff for standard shipping, pivot to highlighting expedited shipping options if you offer it. It’s a great way to provide great CX by helping to guide customers through their purchasing decisions.
Practical Summary:
Confirm holiday shipping cutoff dates and add a 2-3 day buffer
Promote early orders and expedited shipping options
Keep customers informed about order status and potential delays
Alright folks, that’s it for today!
IN THE NEWS
TikTok e-commerce grows fourfold in ASEAN, narrows gap with Shopee
Temu reaches bigger market share in France than Shein
Have any questions that you need help with?
Ask here - and look out for Fridays Issue where Ibrahim will answer them.
If you want to reach our audience, email [email protected] or set up a call here