Tuesday, July 9

B2B Business Marketing Opportunity

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WHAT’S HOT ON SOCIAL MEDIA

This is a brutal position to be at, and we know a lot of Founders end up finding themselves in such a position at some point, so if you’re in this position currently, we would 100% suggest getting a job and do this one the side, unless you’ve build a product that’s revolutionary, in which case, you could definitely try approaching investors to raise your pre-seed.

We recommend getting a job just so you could keep fuelling your business, and at some point, when it’s generating enough cash flow, you can focus on it full time.

Thoughts on this? Reply and let us know!

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Your Landing page offer decides the AOV. Checkout these 4 examples

Bundles or Combos are great ways to enhance your offer and AOV if you are an E-commerce Brand.

Your customer gets the impression that they receive the utmost value for every dollar, and the brand gets to sell more within one go.

Harry, in his Twitter post, talks about 4 brands that are killing it with their offers.

Do check it out.

IBRAHIM’S NUGGETS

Heyy,

Moving to the nuances of logistics, let’s tackle the next critical aspect for a successful BFCM—working effectively with your third-party logistics provider (3PL). This might seem like back-end Ops stuff, but trust me, it's as front-and-center to customer experience as your marketing efforts.

Understanding holiday cutoff dates

The first order of business? Nail down the holiday cutoff dates. Your 3PL will give you the last possible shipping dates for guaranteed delivery before the holidays. But here's a pro tip: don't just take these dates at face value.

Add a buffer—I recommend an extra 2-3 business days. Why? Because life happens. Weather delays, carrier issues, and unexpected surges in orders and the warehouse can’t fulfill fast enough. I’ve seen it all.

With all the stress during the next few weeks, you don’t need to add anything extra. This buffer isn't just for your peace of mind; it's a critical step in managing customer expectations.

Communicating early and often

Once you have these dates, blast them everywhere—on your website, emails, and social channels. Make it crystal clear: "Order by [Date] to get your stuff in time for the holidays."

As you approach the cutoff for standard shipping, pivot to highlighting expedited shipping options if you offer it. It’s a great way to provide great CX by helping to guide customers through their purchasing decisions.

Practical Summary:

• Confirm holiday shipping cutoff dates and add a 2-3 day buffer

• Promote early orders and expedited shipping options

• Keep customers informed about order status and potential delays

Alright folks, that’s it for today!

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.