Tuesday, July 30

B2B Business Marketing Opportunity

🗣NEW: A dedicated case study of your service/tool. Reach 45,000 DTC brand owners: Learn more

MINISOCIAL

Looking to partner with micro-influencers AND get fully licensed content?

minisocial is your solution. minisocial’s fully-managed solution partners your brand with high-quality micro influencer creators who produce fully licensed content & share it with their followers!

You get killer content to use across all your marketing channels (yes, that includes ads), and the organic reach of micro influencer posts. Their creators are hand-picked FOR YOU by their expert team, not chosen by software or AI.

Plus they’re accessibly priced starting at just $1.7k - just mention us and take your 15% off!

LANDING PAGES

Add 10% in Revenue with These Simple Product Page CRO Changes

Over 70% of customers will bounce in the first 10 seconds of landing on your website. This staggering statistic underscores the importance of optimizing your product page for conversions. Unfortunately, most Shopify themes are not optimized for conversions at all. The first fold—arguably the most critical part of your page—is often wasted with large product images that don’t convey any important information to the users.

Shopify themes tend to prioritize aesthetics over functionality, leaving vital real estate underutilized. Key elements like compelling product name, customer reviews, price, persuasive copy, and clear calls to action are either missing or poorly positioned. This can lead to high bounce rates and missed opportunities for conversions.

In this post, we'll explore simple yet powerful changes you can make to your product page to add a minimum of 10% in revenue. By optimizing the first fold and beyond, you can keep visitors engaged and drive significant improvements in your bottom line. We'll use Tula Skincare's top-selling Purifying Cleanser product page as an example. Let's dive into the transformation with a before-and-after analysis, highlighting key changes that can make a big difference.

To view the image better, click here

The post above features 6 changes. The first 4 changes will help increase conversions, while changes 5 and 6 will help increase average order value.

1. In skincare, highlighting the skin type is crucial for buyers. On the old page, this information is buried at the bottom, causing many visitors to bounce before they see it. By bringing it to the top, you immediately qualify your target audience and make the product feel personal to them.

2. We've moved the product name, quantity, price, and reviews above the product image and reduced the image height. This adjustment ensures all vital information fits in the first fold. In the previous design, visitors had to scroll down to see these crucial details, leading to missed opportunities and higher bounce rates. Now, potential customers can engage with the vital information without scrolling. Seeing over 5000 reviews first thing on the page builds immediate trust and credibility.

3. The product image has been changed from just the product to a person holding the product close to their face. This change leverages the psychological principle of human connection—seeing a happy face can evoke positive emotions and make the product more relatable. Additionally, we've added a badge that says "Voted No. 1 in the US" and below that it mentions "One Sold every 30 seconds in the US" to build even more credibility.

Additionally we have added a snippet of the other images. This will encourage people to scroll to some of the other images which have vital information such as benefits and ingredients.

4. We've added a section showcasing some compelling stats under the heading "Real Results." It's crucial to remember that people buy the outcome, not just the product. By highlighting real results and demonstrating the effectiveness of your product, you provide tangible evidence of its benefits. This approach can significantly influence purchasing decisions, as potential customers are more likely to trust a product that has proven results.

5. We’ve emphasized larger sizes of the product. The bigger the variation, the better the discount. Instead of just listing the options, we've used product images to visually represent the different sizes and prominently highlighted the discount on the largest sizes. This visual and value-based approach nudges customers to consider purchasing larger quantities, enhancing perceived value and encouraging higher sales.

6. We've introduced a "Buy the Full Routine" section to address the tendency of customers to purchase only one product. By showcasing a complete routine, we nudge customers to consider additional products that complement their initial choice. This not only enhances the overall value they perceive but also increases the average order value by encouraging them to buy multiple items to complete their skincare regimen.

These are simple but highly effective changes that can help you get a minimum 10% lift in conversions.

Need help with improving your product page for conversions?

We will design and develop a highly converting landing page for your business. If our page doesn't outperform your existing one by at least 10%, you get a full refund.

What's Included:

• Completely done for you: Copywriting, design, and development

• 30-Day A/B Test: Proven results

• Full refund: If we don't outperform by 10%

• All you need to do: Provide us with images

IBRAHIM’S NUGGETS

Heyy!

You can easily spy on the ads run by any brand via Meta ads library, but you can’t spy on whitelisted ads in the same way.

What are Whitelisting ads?

When a brand runs its ads from an Influencer’s FB/IG page instead of the brand’s page—it’s called whitelisting ads. I also wrote a deep dive on it that you could read here.

If you want to spy on your competitor’s ****whitelisted ads:

• In Ads-library, just search for your competitor’s brand name, instead of jumping on their Meta page

• It’ll show you all the Ads that have their name and all the Whitelisted Ads as well

Here’s an example of Blendjet:

Alright folks, that’s it for today!

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.