Tuesday, January 30

The 5 things in DTC you need to know today

January 30, 2024

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🚨 In today’s newsletter 🚨

  • The Future of eCommerce Content

  • Pricing Leaps for eCommerce Growth

  • eCommerce Packaging Demand Skyrockets

Let’s get into it👇

CONTENT
#1 - The Future of eCommerce Content

The Rundown: Advances in AI are enabling the automatic generation of highly engaging, personalized eCommerce product content at scale.

The details:

  • New AI systems like DALL-E can create customized product images and descriptions tailored to individual customer interests and preferences.

  • These technologies are capable of generating thousands of tailored product listings rapidly and cost-effectively.

  • The result is AI-powered product content that provides visitors with a hyper-personalized shopping experience.

  • AI-generated content allows testing of countless variations to optimize engagement and conversions.

  • Personalized recommendations and cross-sells based on individual buyer journeys further enhance the customer experience.

Why it matters: This exponential shift to AI-generated eCommerce content allows online stores to connect with customers on an individual level, driving higher engagement, conversions and sales through custom-fit messaging.

INVOICE FALCON
#2 - Print & Manage Invoices Effortlessly with Invoice Falcon

The Problem: Creating, sending and tracking invoices, payments and billing documents across customers is complex and time-consuming.

The Solution:

  • Easily print and send professional, tax-compliant invoices in bulk from Invoice Falcon's Order Admin Dashboard

  • Automatically detect customer language preferences to send invoices

  • Track & manage payments for invoices across multiple currencies

  • Set up sleek, customizable invoices in a few clicks (onboarding service available)

  • Ensure invoices follow accounting legislation in US, Canada, Germany, UK and other countries

The Product: Invoice Falcon is an all-in-one invoicing and billing management platform enabling you to create, print, send and track invoices and manage payments. Stay organized across customers with automatic reminders on paid, unpaid and partially paid invoices, multi-currency support and 24/7 customer service.

PRICING
#3 - Pricing Leaps for eCommerce Growth

The Rundown: Dramatically changing prices, based on pricing intelligence data, can massively increase ecommerce sales.

Step-by-step:

  1. Use pricing data to find underserved markets and unmet demand that current pricing overlooks.

  2. Be bold with pricing changes even if it means more risk - the reward could warrant it.

  3. Learn from past pricing tests, both successes and failures.

  4. Predict where the market is headed using competitors' pricing patterns and market cost fluctuations.

  5. Make big leaps outside typical pricing comfort zones when the data supports it.

Details: Pricing intelligence reveals opportunities for dramatically better performance if retailers are willing to make bold moves instead of cautious tweaks. The market is always changing - customer demand, competitive threats, production costs - so a leap can align pricing to the new reality.

Past radical moves that paid off show what's possible. The data removes some uncertainty from major pricing risks. With intelligence and courage, leaps can lead to growth well beyond the current comfort zone.

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NEWS
#4 - Things Worth Checking Out

 AI - AI, cross-border ecommerce are bright spots for China tech

 TOOLS - Jebbit's no-code platform lets brands easily build quizzes, surveys and more to gather data and boost marketing effectiveness.

 TRENDS - Temu gains following among older ecommerce shoppers?

SALES - How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

 STOCK - EBay stock gains after the ecommerce company announced 1,000 job cuts

REPORT
#5 - eCommerce Packaging Demand Skyrockets

The Rundown: eCommerce packaging demand is exploding, with 16% annual growth forecast through 2028 on surging online shopping trends.

The details:

  • Online retailers like Amazon and Flipkart are fueling growth in India's packaging industry.

  • More people globally are buying online thanks to digital adoption and lifestyle changes.

  • Convenience factors like fast delivery and discounts are accelerating the ecommerce boom.

Why it matters: The blistering pace of ecommerce's expansion spells massive disruption for packaging makers, delivery firms, retail chains and more. New skills, business models and regulations will likely be needed to keep up.

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