Tuesday, January 23

The 5 things in DTC you need to know today

January 23, 2024

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

🚨 In today’s newsletter 🚨

  • Evergreen Products for eCommerce Stability

  • AI-Powered Product Listings?

  • Optimizing Tech for Fickle Shoppers

Let’s get into it👇

LAUNCH
#1 - Evergreen Products for eCommerce Stability

The Rundown: Selling evergreen products that address basic consumer needs can provide more sales stability for ecommerce businesses compared to relying solely on seasonal items.

The details:

  • Pet supplies, baby products, home goods, leisure items, car care, and gardening gear tend to sell steadily year-round.

  • These evergreen categories meet routine consumer demands across demographics.

  • Focusing innovation on solving common problems within these areas allows ecommerce brands to stand out.

Why it matters: Rather than dealing with seasonal sales spikes and dips, selling evergreen products can help ecommerce businesses achieve more consistent revenues. This makes financial planning simpler and reduces uncertainty.

STACKFLUENCE
#2 - How sending free products to Micro-Influencers has helped brands 5X revenue in 2 months

Tapping into the power of social media Micro-Influencers and a platform called Stack Influence that automates influencer collaborations at scale (hundreds of promotions a month), Amazon brands like Unilever, Magic Spoon, and Blueland have been able to grow their monthly revenue by 5X, decrease their ad costs using a war chest of influencer UGC, and build an army of affiliate marketers to consistently drive new customers.

AI
#3 - AI-Powered Product Listings?

The Rundown: AI text analysis tools like Rubick.ai can optimize your ecommerce product listings for higher conversions.

Step-by-step:

  1. Upload your product catalog into the AI tool

  2. Set your target metrics - more clicks, more sales, etc.

  3. Let the AI analyze your existing content and identify optimization opportunities

  4. Generate new high-performing titles, descriptions, and other listing content

  5. Keep improving through built-in A/B testing capabilities

Key Takeaway: Applied intelligently, AI text generation can boost product listings drastically, driving 1000x more sales from better visibility, relevance and trust without constant manual oversight. Converting your store from mediocre to unmatched is now possible at scale.

🗣 Want to Reach an Audience of 18,500 DTC Brands? Start Here…

NEWS
#4 - Things Worth Checking Out

 AI - AI can boost ecommerce, but concerns over cost and privacy remain

 SOCIAL - 8 social commerce examples that proves its importance in 2024

 MARKETING - 9 tips for off-season ecommerce success

 PAYMENTS - P2P payments surge as firms pursue ‘everything app’ vision

 STOCK - 3 Amazon stock predictions for 2024 that you need to know

TECH
#5 - Optimizing Tech for Fickle Shoppers

The Rundown: eCommerce brands face economic turbulence in 2024. To retain customers, assess your tech stack before chasing innovations.

The details:

  • Auditing existing systems reveals what works, what doesn't, and gaps in customer journeys.

  • Splurging on the latest tech rarely solves core issues. Focus on fundamentals first.

  • Customer-centric tech provides value amid uncertainty. Generative AI can personalize but also overwhelm.

Why it matters: With savvy shoppers expecting seamless, personalized experiences, brands must optimize their tech for resilience, not just innovation. The goal is engaging skittish buyers by plugging cracks.

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