Tuesday, Jan 7

 🚨 In today’s newsletter 🚨

• Never Launch a Failed Ad Again

• Maximizing LTV with Subscription Popups

• Breaking Down Tushy’s Educational Email: Lessons for DTC Brands

• Graza's Meta Ads: What Works and What Doesn’t

• Latest News: How Does Google Detect Duplicate Content

  Let's Dive Into It! 👇

#1

Never Launch a Failed Ad Again

How to tell if your ads will perform before you spend any budget

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Book a Neurons Session Today

#2

Maximizing LTV with Subscription Popups

Many brands are shifting focus toward subscriptions to drive lifetime value (LTV). One tactic is using popups when a customer adds a one time purchase to their cart.

The goal?

• Trigger FOMO with exclusive savings.

• Increase subscription sign-ups directly from the product page.

The tradeoff is a slight drop in conversion rate (CVR), but the potential reward is repeat customers instead of one-time buyers. Testing is key to finding the right balance though!

Simple, effective, and worth experimenting with.

#3

Breaking Down Tushy’s Educational Email: Lessons for DTC Brands

Tushy’s email is a masterclass in blending humor, education, and product promotion. Here’s how DTC brands can take inspiration and implement key strategies today.

• Address a common pain point in the headline. Tushy uses 3 reasons wet wipes are not your friend to immediately grab attention and challenge assumptions. Takeaway: Frame your subject line or headline around a relatable issue that positions your product as the solution.

• Inject humor and empathy. Phrases like Because we care about you. And your butt keep the tone light and personal. Takeaway: Humanize your brand voice. Use humor to make your product feel approachable, even when addressing serious topics.

• Make CTAs playful but clear.

• Break down content into scannable bullet points. Tushy’s three points – harmful chemicals, lack of biodegradability, and clogging toilets – are simple yet informative. Takeaway: Organize your email content with clear, digestible sections that emphasize key problems and solutions.

• Offer a problem-solution framework. Tushy contrasts wet wipes with their bidets by stating Unlike wet wipes, TUSHY bidets are bum-approved, don't clog toilets, and are waste-free. Takeaway: Highlight how your product solves the problems associated with competitors or alternatives.

• Build credibility with social proof. The footer lists major publications like VICE, CNN, and The New Yorker. Takeaway: Feature recognizable logos or testimonials in your emails to boost trust and authority.

I personally love such educational emails and these usually tend to perform really well.

Alright folks, that’s it for today!

-Ibrahim

#4

DTC Playbook: Graza’s Meta Ads

Welcome back to the DTC Playbook! Yesterday, we explored Graza’s tech stack and the tools powering their e-commerce success. Today, we’re diving into Meta ads—a crucial component of any DTC brand’s strategy.

Meta ads can be the difference between a scroll and a sale. Graza’s olive oil static ads showcase solid fundamentals, but they leave room for improvement.

Let’s break it down.

What Works Well
1. Strong Branding
The earthy tones, premium packaging, and clear logo placement make Graza’s identity instantly recognizable.

2. Clear Value Proposition
With benefits like “Single origin,” “Tons of antioxidants,” and “High smoke point,” the ads highlight product quality in concise, digestible points.

3. Simple CTA
The “Shop Now” button is clear and action-oriented, keeping the focus on conversions.

What Could Be Better
1. Weak Headlines
Though it seems like a Headline test, the headlines are functional but lack emotional pull.

For example: Replace “Meet the Graza Gift Set” with: “The Perfect Gift for Foodies”

2. Missed Emotional Hook
Tapping into gift-giving emotions could create a stronger connection.

For example: “Freshness and Flavor for Every Home Chef”

3. Mobile Optimisation
Ads could be optimised for Feed for better CPMs.

Key Takeaways

Graza’s ads are solid, but with a few tweaks, they could stand out in a crowded market.

Loved this breakdown? Want more insights?
We’ve done a detailed analysis of all Graza’s ads, including what’s working and where there’s room for improvement.

And here’s the best part: at the end of the week, we’ll share the entire breakdown with our subscribers. This includes Tech Stack, Ads, Social Media, Website, and Email Marketing—a complete playbook to inspire your own e-commerce success.

Stay tuned for tomorrow’s post: Graza Case Study - Social Media!

📰IN THE NEWS

👉 How does google detect duplicate content
Duplicate content isn’t penalized, but it can quietly drain your traffic. Google’s method for picking which page to show is more strategic than you think.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.