Tuesday, Jan 21

Author

Crys A.
January 21, 2025

In partnership with

 đźš¨ In today’s newsletter đźš¨

  • Add 10% in Revenue with These Simple Product Page CRO Changes

  • Leak-Free Coupons = Bigger Profits

  • Emails Going to Spam? Here’s the Fix

  • AG1 - What's Good & What could be Better?

  • The $1.2B Secret: How Transparency Built AG1’s Empire

  • Latest News: TikTok is back online. Other ByteDance apps? Not so much & more…

    Let's Dive Into It! 👇

#1 - Add 10% in Revenue with These Simple Product Page CRO Changes

Over 70% of customers will bounce in the first 10 seconds of landing on your website. This staggering statistic underscores the importance of optimizing your product page for conversions. Unfortunately, most Shopify themes are not optimized for conversions at all. The first fold—arguably the most critical part of your page—is often wasted with large product images that don’t convey any important information to the users.

 

To view the image better, click here

The post above features 6 changes. The first 4 changes will help increase conversions, while changes 5 and 6 will help increase average order value.

1. In skincare, highlighting the skin type is crucial for buyers. On the old page, this information is buried at the bottom, causing many visitors to bounce before they see it. By bringing it to the top, you immediately qualify your target audience and make the product feel personal to them.

2. We've moved the product name, quantity, price, and reviews above the product image and reduced the image height. This adjustment ensures all vital information fits in the first fold. In the previous design, visitors had to scroll down to see these crucial details, leading to missed opportunities and higher bounce rates. Now, potential customers can engage with the vital information without scrolling. Seeing over 5000 reviews first thing on the page builds immediate trust and credibility.

3. The product image has been changed from just the product to a person holding the product close to their face. This change leverages the psychological principle of human connection—seeing a happy face can evoke positive emotions and make the product more relatable. Additionally, we've added a badge that says "Voted No. 1 in the US" and below that it mentions "One Sold every 30 seconds in the US" to build even more credibility.

Additionally we have added a snippet of the other images. This will encourage people to scroll to some of the other images which have vital information such as benefits and ingredients.

4. We've added a section showcasing some compelling stats under the heading "Real Results." It's crucial to remember that people buy the outcome, not just the product. By highlighting real results and demonstrating the effectiveness of your product, you provide tangible evidence of its benefits. This approach can significantly influence purchasing decisions, as potential customers are more likely to trust a product that has proven results.

5. We’ve emphasized larger sizes of the product. The bigger the variation, the better the discount. Instead of just listing the options, we've used product images to visually represent the different sizes and prominently highlighted the discount on the largest sizes. This visual and value-based approach nudges customers to consider purchasing larger quantities, enhancing perceived value and encouraging higher sales.

6. We've introduced a "Buy the Full Routine" section to address the tendency of customers to purchase only one product. By showcasing a complete routine, we nudge customers to consider additional products that complement their initial choice. This not only enhances the overall value they perceive but also increases the average order value by encouraging them to buy multiple items to complete their skincare regimen.

These are simple but highly effective changes that can help you get a minimum 10% lift in conversions.

The changes we made are part of a proven strategy outlined in the 2-Fold Conversion System.

This 40-page guide gives you the exact steps to optimize your product page’s first two folds for maximum conversions.

We’re So Confident, We Guarantee It

If you implement the 2-Fold Conversion System and don’t see at least a 10% improvement in your conversion rate, we’ll refund your money.*

#2 - Leak-Free Coupons = Bigger Profits

Increase your DTC margin 4-15% with coupon protection

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Overpaid commissions to affiliates and influencers add up fast - Get rid of the headache and revenue losses with KeepCart.

#3 - Emails Going to Spam? Here’s the Fix

If you’ve ever set up Klaviyo (or any ESP, really) and suddenly find your emails drowning in the spam folder, you’re not alone. I came across this frustrated post on Reddit, and it hits home for many DTC brands!

Here’s the deal: it’s not just Klaviyo. The issue often lies in how email servers perceive your domain and your sending behavior. But don’t worry, you can fix it.

Here’s what’s happening:

  1. Poor Domain Reputation: Even if you’ve authenticated your domain, a bad past reputation (e.g., sending cold emails or spammy-looking content) can tank your deliverability.

  2. Engagement Metrics Matter: Email platforms like Gmail and Outlook track engagement. Low open rates? You’re likely headed to the spam folder.

  3. New Sender Woes: If your domain is new to sending emails, it’s under constant monitoring until you prove you’re not a spammer.

How to Fix It:

  1. Start Small: Warm up your email list by sending campaigns to your most engaged subscribers first (those who opened or clicked in the last 30-60 days). Gradually expand to include less engaged folks.

  2. Segment Ruthlessly: Don’t send every email to your entire list. Focus on segments like VIP customers or recent buyers to improve open rates and engagement.

  3. Content Counts: Even “toned down” emails can get flagged. Avoid spammy words (like “free” or “guaranteed”) and keep subject lines simple and relevant.

  4. Monitor & Adjust: Use tools like Klaviyo’s deliverability insights or Postmaster tools for Gmail to check your domain’s health and adjust strategies accordingly.

Pro Tip: Always clean your list! Remove invalid emails and unengaged subscribers regularly. It’s better to send to a smaller, high-quality audience than risk being flagged.

Remember, email deliverability isn’t a one-time setup—it’s a consistent effort.

Need help with setting up the sunset flow to clear unengaged subscribers and/or just stop your emails from going to spam? Ibrahim can help you do exactly that. Book a call with Ibrahim.

#4 - AG1 - What's Good & What could be Better?

Let’s break down an ad from AG1 today.

Strengths:

Relatable Opening (Personal Story Hook):

"I remember whenever Christian started taking AG1 and I thought, I don't know if that's for me...”

Starting with a personal story creates relatability.

The initial skepticism reflects what potential customers may feel, making the transition to a positive experience more compelling.

Addressing Concerns (Taste and Experience):

The concern about the product's appearance ("It just was like so green and a dead.") is countered with a positive taste experience ("Wow, it actually tastes good.").

This tackles a common objection upfront.

Immediate Benefits (Energy and Focus):

Highlighting the benefits from day 1 ("I felt so much better... so much more clarity and focus") taps into the desire for quick results.

This can motivate hesitant buyers.

Convenience Highlighted:

Emphasizing ease of use ("It literally takes 60 seconds in the morning") is persuasive for busy individuals looking for simple health solutions.

Strong Call-to-Action (CTA):

The specific offer ("Get a free bottle of Vitamin D3 K2 and 5 free travel packs") provides added value and urgency.

Ending with a direct prompt ("Check it out today!") reinforces the action.

Areas for Improvement:

Hook Strength:

The opening line could be simplified and rephrased to grab attention faster.

For example: "I wasn’t sure AG1 was for me—it looked too green! But when I tried it, I fell in love with it!"

Clearer Value Proposition:

While benefits like "energy, clarity, and focus" are mentioned, they could be more specific or quantified.

For example:

"It gave me lasting energy and helped me focus better all day—starting from day 1!"

Visual and Emotional Appeal:

Ensure the video visually aligns with the benefits mentioned.

For example, they could show: Someone happily preparing and drinking AG1 in 60 seconds.

Offer Clarity:

The free offer is appealing, but the URL mention ("drinkag1(dot)com") could be made more prominent and engaging.

Instead of just a mention, try: "Go to drinkag1(dot)com now to claim your free gifts!"

Opportunities for Testing:

Benefit Emphasis:

One can test variations of the ad where the main benefit (energy, focus, or convenience) is emphasized to see what resonates most with the audience.

Offer Presentation:

Show the free items visually (bottle of Vitamin D3 K2 and travel packs) to make the offer feel more tangible.

Shorter CTA:

Test a CTA that builds urgency:

"Click now to try AG1 and get your free gifts today!"

Overall Rating: 7.5/10

The ad effectively addresses potential objections and highlights benefits but could improve its hook, value proposition clarity, and emotional connection. Minor tweaks to the CTA and visuals can make the ad more engaging and drive stronger conversions.

Like this breakdown?

We could audit your ads as well

#5 - The $1.2B Secret: How Transparency Built AG1’s Empire

Why is transparency a non-negotiable for e-commerce brands today? AG1 cracked the code and built a $1.2 billion business by making their ingredients, science, and processes impossible to ignore. 

Want to know how they turned ethics into big profits? 

đź“°IN THE NEWS

TikTok services are restored online after outages, but other ByteDance apps remain affected, highlighting operational disruptions. The issue underscores challenges faced by ByteDance amidst growing regulatory and competitive pressures.

President Trump has signed an executive order formalizing Elon Musk's "DOGE Commission," aimed at integrating Dogecoin (DOGE) into U.S. financial systems. The move reflects ongoing efforts to adopt cryptocurrency into mainstream economic structures, with Musk's influence playing a central role.

The customer journey is increasingly intricate, shaped by diverse digital touchpoints and shifting consumer expectations. Understanding and personalizing this journey is critical for building loyalty and engagement. 

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