Tuesday, Jan 14

 🚨 In today’s newsletter 🚨

• Increase Shopify Sales & Repeat Purchases Now

• Why CBO With Broad Ad Sets Is Crushing It

• Hook Testing 101: Finding the Message That Drives Clicks Why do some ads make you stop scrolling, while others fade into the feed?

• Master AI with 400,000+ Professionals

• Latest News: How Can You Communicate Your Brand’s Purpose at Every Touchpoint?

  Let's Dive Into It! 👇

#1

Increase Shopify Sales & Repeat Purchases Now

Turn your Shopify brand’s email marketing into a profitability engine

• Increase welcome flow revenue by 50%

• Generate 15% more repeat purchases

• Send shoppers to branded storefronts with a 20% conversion rate

Effortlessly optimize your lifecycle marketing

#2

Why CBO With Broad Ad Sets Is Crushing It

In Ashwin poll on X, CBO with Broad Ad Sets came out on top with 49.5% of votes, ahead of ASC (36.6%) and ABO (13.9%).

So, why is it working so well?

• Smarter spending: CBO automatically puts your budget where it’s working best.

• Broad targeting: Letting Meta’s algorithm do its thing gives better results.

• Easier to scale: You spend less time tweaking and more time focusing on great ads.

That said, every brand is different. Smaller budgets or more specific audiences? ASC or ABO might be better for you.

It’s all about testing, learning, and finding what clicks for your business.

#3

Hook Testing 101: Finding the Message That Drives Clicks Why do some ads make you stop scrolling, while others fade into the feed?

The secret lies in the hook—your audience's first impression from your ad.

A great hook grabs attention, sparks curiosity, and compels action.

But not all hooks are created equal.

To find the one that works, you need to test systematically.

Welcome to Hook Testing 101, where you uncover how to create the messages that resonate most with your audience.

Why Hook Testing Matters 

Your hook is the gateway to engagement.

It determines whether someone pauses on your ad or scrolls past it. Getting it right can mean:

Higher Click-Through Rates (CTR): More clicks with the same ad spend.

Improved Ad Relevance: Hooks tailored to your audience’s interests.

Better ROI: A winning hook improves overall campaign performance.

What Makes a Great Hook?

A high-performing hook is:

Attention-Grabbing

Uses bold claims, intriguing questions, or surprising facts. Example: “You’re Wasting Money on Skincare. Here’s Why.”

Audience-Centric

Speaks directly to your audience’s desires, pain points, or goals. Example: “Lose 10lbs Without Giving Up Your Favorite Foods!”

Clear and Concise 

Gets the point across in seconds. Example: “Boost Your Energy in Just 5 Days.”

Visually Supported

Pair the message with complementary visuals for maximum impact. Example: “Finally, a Sofa That Cleans Itself” alongside a sleek product image.

How to Test Hooks Effectively

Start Broad

Brainstorm multiple hook ideas. Consider emotional, curiosity-driven, and benefit-focused angles. Use Short, Focused Campaigns

Create a traffic campaign optimized for link clicks.

Budget Tip: Allocate $25/day per adset to get quick insights.

Test in Batches

Run 3–5 variations simultaneously to see which message resonates best. Example: Hook 1: “Tired of Sleepless Nights?” Hook 2: “The Mattress Designed for Deep Sleep.” Hook 3: “Transform the Way You Sleep Tonight.”

Measure Early Metrics

Focus on Hook Rate (percentage of impressions that result in 3-second views) and CTR. High Hook Rate but low CTR? Refine your offer or CTA.

Iterate with Confidence

Take the winning hook and test further refinements.

Real-Life Example of Hook Testing

Brand: Fitness Equipment

Objective: Find a message that drives clicks for a home gym product.

Test Hooks:

Version A: “Build Muscle Without Leaving Home.”

Version B: “Say Goodbye to Expensive Gym Memberships.”

Version C: “Your Dream Body Starts Here.”

Results: Hook A: 0.8% CTR Hook B: 1.4% CTR Hook C: 2.2% CTR

The winner, Hook C, combined emotional appeal with a clear benefit.

Common Mistakes to Avoid

Testing Too Many Variables at Once:

Keep visuals and other elements consistent while testing hooks.

Ignoring Early Metrics:

Low Hook Rates mean the message isn’t grabbing attention—refine and retest.

Skipping Audience Segmentation:

Test hooks across different audiences for nuanced insights.

Take the Guesswork Out of Hook Testing

Finding the perfect hook doesn’t have to be a gamble.

With systematic testing, you can consistently identify the messages that make your audience stop, click, and convert.

Struggling to make your ads Profitable and looking for a Meta ads partner that can outperform your existing best performing ads?

#4

Master AI with 400,000+ Professionals

There’s a reason 400,000 professionals read this daily.

Join The AI Report, trusted by 400,000+ professionals at Google, Microsoft, and OpenAI. Get daily insights, tools, and strategies to master practical AI skills that drive results.

Sign up now for free and work smarter, not harder.

📰IN THE NEWS

👉How Can You Communicate Your Brand’s Purpose at Every Touchpoint?

Aligning brand purpose with every customer touchpoint creates deeper connections, builds trust, and enhances loyalty. From ads to customer support, consistent and authentic messaging ensures your brand resonates meaningfully.

👉Supreme Court Considers TikTok’s Bid To Remain in the US

TikTok is appealing to the U.S. Supreme Court against a potential ban requiring its sale due to national security concerns. The decision could have wide-reaching effects on platform ownership regulations and data privacy policies, particularly for foreign-owned tech companies

👉X Rolls Out In-Stream Labels for Parody and Fan Accounts
X (formerly Twitter) has introduced "parody" account labels to help users distinguish joke accounts from authentic profiles. This move aims to enhance transparency and reduce potential confusion among users.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.